21 Sep 2020

SEO Success Story: Heat Systems’ Google Featured Snippet

2020-09-25T17:19:32+10:002020 September 21|SEO, Success Story|

The Rock Solid Marketing team is thrilled to share that another of our clients has achieved a featured snipped on Google! Congratulations to Heat Systems for reaching the elusive Position Zero for their keyword term "carbon regeneration kilns".   Our SEO specialist has been focusing their optimising efforts on carbon-related keywords for Heat Systems in

11 Aug 2020

SEO Services Success Story: Out of the Ordinary Outback

2020-08-11T12:55:38+10:002020 August 11|SEO, Success Story|

As we shared in another post recently, one of our SEO clients has been enjoying immense website success since COVID-19 began, despite being in the hard-hit travel industry. At the end of 2019 we commenced our SEO services for Out of the Ordinary Outback (OOTOO), a tourism company based in the New South Wales Outback

9 Jul 2020

Marketing Through COVID Pays Off – It’s Time To Convert Into Sales!

2020-07-09T12:13:32+10:002020 July 9|SEO|

With tourism restrictions in Australia finally easing as well as our growing confidence in venturing more than 10km from home, our clients at Out of the Ordinary Outback are relishing in the fruits of their hard-earned labour. Consistency with SEO and strategic keyword-loaded blog posts over the past 4 months is now paying off in

5 Feb 2020

Resources For Learning More About SEO

2020-02-15T15:20:02+11:002020 February 5|Digital Marketing News, SEO|

If there's anything we've learned from talking to various small business owners in Australia, it's that they all know they need this mythical thing called SEO... but don't know exactly what it is, how to go about it, or even why exactly it's so important. Our team at Rock Solid Marketing is of the opinion that

28 Oct 2019

Google BERT Update: What You Need To Know

2019-12-29T22:55:37+11:002019 October 28|Digital Marketing News, SEO|

Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries - namely, longer keyword phrases that rely on context for meaning. As with any update to Google's search algorithm, this one aims to understand the user's intent behind the query and serve them

3 Oct 2019

YouTube + SEO: How To Optimise Your Videos For Google

2019-12-30T22:04:42+11:002019 October 3|SEO|

You might think of YouTube as a limitless video library, but did you ever think about how it's also a search engine for videos? That's right! YouTube is a search engine, just like Google, but only for videos hosted on its platform. That means that you should spend time optimising your videos so that they show

13 Sep 2019

What The Changes To No-Follow Links Really Mean

2020-01-20T06:19:03+11:002019 September 13|SEO|

This week, Google announced that two new link attributes have been added alongside the long-standing "no-follow" to help them better understand how to analyse links. Now, this is a prettttttty big deal, seeing as there's not been any changes made since no-follow was originally introduced 15 years ago. Let's talk about what's changed, and what

22 Aug 2019

How To Increase Your Click-Through Rate

2020-01-12T20:15:51+11:002019 August 22|Digital Marketing News, SEO|

We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven't yet!). This week, we're spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,

Go to Top