YouTube + SEO: How To Optimise Your Videos For Google
You might think of YouTube as a limitless video library, but did you ever think about how it’s also a search engine for videos?
That’s right! YouTube is a search engine, just like Google, but only for videos hosted on its platform. That means that you should spend time optimising your videos so that they show up in YouTube searches.
But don’t forget to optimise your videos for Google search as well! Certain types of videos tend to show up in Google search results, depending on what keywords are being searched. Some topics lend themselves to video better than others, after all.
So in this article, we’re going to quickly go over which types of videos you should optimise for Google, and how to optimise YouTube videos.
What Types Of Videos Do Well In Google Search?
According to Backlinko, these types of keywords tend to generate video search results on Google:
- How-to keywords
- Anything fitness or sports related
- Funny videos
So if your video falls into one of these categories, you should aim to optimise it for keywords that yield video results on Google. How do you know if they do? Easy – search for them on Google and see if any video results come up!
For example, if you uploaded a video to YouTube about website design, you might want to title it “how to build a killer website” and optimise it for how-to keyword phrases that are more Google-friendly than something like “web design” or “website design”.
And how exactly do you optimise YouTube videos? We’re glad you asked!
How To Optimise YouTube Videos
Here are a few simple ways to optimise a YouTube video:
- Create a compelling title – something that both entices someone to click through and watch, and also incorporates your keywords
- Tag your video with keywords – about 10-12 is ideal
- Ask viewers to comment and subscribe – both comments and subscriptions are strong signals to YouTube that your video is popular and therefore should be ranked higher.
- Add your own closed captions – apparently YouTube’s own auto-captions are only correct 70% of the time. Either way, closed captions are crawlable by Google so make sure your video has them!
- Add a transcript in the video description – Google crawls and indexes this description, so the more useful text you include here, the better. Bonus points for inserting your keywords throughout.
- Use a quality thumbnail image – Make sure your video thumbnail is enticing enough for people to click through to watch it!
- Use playlists – Instead of linking to one video, you can link to a playlist of 4-6 videos, which often results in more user engagement.
- Optimise the video filename – Use your keyword in the filename if possible, rather than leaving it as the default name generated by your camera.
- Vy for backlinks to both your videos AND your channel – Both will increase your authority and lead to higher search rankings