Director & Founder
Outgoing and dedicated are two words that people use to describe Rock Solid Marketing Director Sean McCoy. Having grown up in rural Victoria, he knows just how hard it is for businesses to get access to qualified and skilled marketers and how important it is to make sure that the marketing services that they do receive…. really work.
“Having seen first hand just how hard it is to source the required skills in regional Australia, I knew that this was an area that we could really make a positive impact for regionally based business.”
With nearly 20 years in telecommunications, finance and international trade experience, Sean rounds it all off with a Masters in Business Administration from the University of Western Australia. Having built two successful businesses before Rock Solid Marketing, he understands the absolute need for maintaining tight control over spending, but also the necessity of being able to promote yourself to not only your current clients, but also being able to be found by new prospects in different markets.
“When 94% of all purchase decisions start with a Google search, you really need to be visible online. This is where we excel and we have many examples of how we have been able to take our clients from relative obscurity, to search engine nirvana of being on page 1.”
Janine is the Regional Director leading a team of creative minds with a variety of specialisations. She knows that the key to any great campaign is an understanding of the business it serves. By working closely with each business, Janine is able to transform a business’ ‘real life’ passion and expertise into individually-tailored marketing strategies, creating the awe-worthy digital and community presence local businesses deserve.
Before joining Rock Solid Marketing, Janine’s natural marketing prowess and flair for creativity have led her to executive positions and managerial roles for a variety of ‘big wig’ organisations, including Downer EDI, National Rugby League, British Council, and Cashpoint Payment Solutions.
More recently, Janine found herself drawn to a position as the Head of Marketing for budding outback tourism group, Out of the Ordinary Outback. As a hard working adventure-seeker, Janine was excited for the challenge that working in the regional outback posed, so she uprooted her family from Sydney to live in Australia’s ‘Gateway to the Outback’, Broken Hill.
While exploring the Sunraysia region, she realised that many amazing local businesses lacked an online presence, solid branding, or promotion strategy that would help them stand out from the rest. This passion to help them led her to join the Rock Solid Marketing team.