Janine is the Regional Director leading a team of creative minds with a variety of specialisations. She knows that the key to any great campaign is an understanding of the business it serves. By working closely with each business, Janine is able to transform a business’ ‘real life’ passion and expertise into individually-tailored marketing strategies, creating the awe-worthy digital and community presence local businesses deserve.
Before joining Rock Solid Marketing, Janine’s natural marketing prowess and flair for creativity have led her to executive positions and managerial roles for a variety of ‘big wig’ organisations, including Downer EDI, National Rugby League, British Council, and Cashpoint Payment Solutions.
More recently, Janine found herself drawn to a position as the Head of Marketing for budding outback tourism group, Out of the Ordinary Outback. As a hard working adventure-seeker, Janine was excited for the challenge that working in the regional outback posed, so she uprooted her family from Sydney to live in Australia’s ‘Gateway to the Outback’, Broken Hill.
While exploring the Sunraysia region, she realised that many amazing local businesses lacked an online presence, solid branding, or promotion strategy that would help them stand out from the rest. This passion to help them led her to join the Rock Solid Marketing team.