How to Optimise Google Business Profile for More Calls
How to optimise Google Business Profile in 12 steps: the right category, every field filled, real photos, regular posts and reviews, so more locals find you.
Climb Google for the keywords that matter
SEO in Mildura for local businesses that want to be found on Google and Maps by the customers already searching for them.
Search engine optimisation
Rock Solid Marketing runs SEO (search engine optimisation) for businesses in Mildura, Sunraysia and the Mallee, so you show up when locals search for what you sell. We work on your website, your Google Business Profile and the pages that answer your customers’ questions, every month.
Your customers are searching right now for a plumber, a cellar door or a caravan park. If a competitor shows up first, they get the call. Our Mildura SEO services fix what’s holding your site back, then build the pages and links that move it up.
SEO plans start from $1,000 + GST a month with no lock-in contract, and every plan starts with a free 30-minute discovery call.

9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we work
Plain reporting, work you can follow month by month and a team that also builds websites and runs ads, so everything pulls the same way.
Every month you get a Semrush report on your rankings and traffic, plus a review call. We explain what moved, why it moved and what we’re doing next, in plain English.
SEO terms get explained the first time we use them. You’ll know what a title tag or a backlink is, and why it matters to your business, before we ask you to approve anything.
Mildura SEO starts on Google Maps: for local searches, your profile (the box with your hours and reviews) often shows before your website. We keep it accurate, complete and active.
Slow pages, broken links, missing sitemaps and pages Google can’t read get found and fixed before anything else, because content can’t rank on a site Google struggles to crawl.
We write and edit pages around the questions your customers ask, using Semrush keyword research on Australian searches, so every page has a job and a search to rank for.
Google keeps changing how it ranks pages, and your competitors keep publishing. Each month we pick the jobs most likely to move your rankings and tell you which ones we chose.
Plans start from $1,000 + GST a month, reviewed monthly, with no lock-in contract. Every report shows what we did for the fee, so you can judge the value yourself.
Pages that rank keep bringing visitors without a cost per click. Because our team also runs websites, Google Ads and social media, the work joins up instead of competing.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
SEO is an ongoing process, so the work runs month by month, with a report and a call every time.
A free 30-minute call about your website, your market and the searches your customers make.
Keyword research, analytics set-up and a technical check of your site, from load speed to robots.txt and sitemaps.
Title tags, meta tags, content editing, internal links and offsite link building, all focused on ranking regionally.
A custom report and a personalised review call every month on your rankings, your traffic and what comes next.
On-page SEO
When someone types a search into Google, on-page SEO helps Google decide whether your page answers it. We start with the searches your customers make, then check every page against them: the title, the headings, the words, the images and the links between pages.
Where a page is thin or missing, we write it. Where a page is slow or broken, we fix it. You see each change in your monthly report.

What every plan includes
We aim for visitors who are ready to call, book or buy, not clicks that leave straight away. Writing new pages from scratch and Google Ads spend are quoted separately.
Add-ons
One-off set-up jobs that help your SEO plan start on solid ground.
A new or neglected profile set up with the right categories, service areas, hours, photos and a link to the right page.
$500 + GSTGoogle Analytics, Search Console and Tag Manager set up and connected, so every report rests on clean data.
$800 + GSTNew pages, a site clean-up before a launch or extra content, quoted before we start.
$175 + GST an hourMore SEO
Near you
Our work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Where we work
Our head office is at 3/71 Deakin Ave, Mildura. We have worked with businesses across Sunraysia and the Mallee since 2017, and with clients across Australia.
From 11 SEO projects in our portfolio.
Resources
How to optimise Google Business Profile in 12 steps: the right category, every field filled, real photos, regular posts and reviews, so more locals find you.
The local SEO strategies that bring people through your door: a complete Google Business Profile, steady reviews, consistent NAP details and local links.
How long does SEO take? Allow at least three months for early traction, longer in competitive markets. Here’s what sets the pace and what you can do meanwhile.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsSEO with Rock Solid Marketing starts from $1,000 + GST a month. That covers keyword research, technical fixes, page titles and content edits, link building, a monthly report and a review call. Plans are reviewed monthly with no lock-in contract. More competitive searches, more towns or more services to rank raise the monthly work; a focused regional target keeps it near the starting price.
SEO agencies usually charge a monthly fee, an hourly rate or a one-off project price. Our ongoing SEO is a monthly plan from $1,000 + GST. One-off work, such as cleaning up a site before a launch, is $175 + GST an hour. Whoever you talk to, ask what the fee buys each month and how you’ll see it in a report.
Expect a few months before rankings move on competitive searches. Fixes such as a broken page or a missing Google Business Profile can help sooner. Local searches in a regional market usually face fewer competitors than national ones. For Out of the Ordinary Outback, a Broken Hill accommodation group, organic traffic in June 2020 was nearly 6 times January’s.
An SEO agency is a team that helps your business show up in Google’s unpaid results for the searches your customers make. It works on your website, your content, your links and, for local businesses, your Google Business Profile. Rock Solid Marketing has 10 specialists, so SEO sits alongside websites, Google Ads and social media under one roof.
Each month an SEO agency researches searches, fixes technical problems, improves pages and earns links, then reports on what changed. In our plans that means a monthly strategy discussion, title and meta tag work, content editing, internal links, offsite link building, and a report with a review call. You’ll see which jobs we did and why we picked them.
Expect honesty about timeframes, a plan you can understand and a report every month. Nobody controls Google, so an agency promising a top spot by a set date is guessing. From us you get a Semrush report, a review call, plain-English explanations and no lock-in contract, so you stay because the work is paying off.
Look for proof, plain reporting and people who ask about your business before your keywords. When you compare SEO companies, ask to see results for businesses like yours, a sample monthly report and who will actually do the work. Check they use white hat methods (the ones within Google’s guidelines) and that you keep your website and Google Business Profile if you leave.
Choose on three things: local knowledge, local proof and whether they’ll meet you. Whichever SEO company in Mildura you pick should know which towns your customers drive in from and show work for businesses near you. Book discovery calls with two or three agencies and compare the plans, not just the prices. If a Google Business Profile tidy-up is all you need, we’ll tell you before we quote.
Do it yourself if you have a few hours a month, a simple site and one town to rank in. Start by claiming your Google Business Profile, asking for reviews and keeping your pages accurate. Hire an SEO agency when competitors outrank you, your site has technical problems or you need content you can’t write. Our local SEO services in Mildura start from $1,000 + GST a month.
SEO earns unpaid places in Google’s results, while Google Ads pays for a spot above or beside them. Ads bring visitors from the day they start and stop when the budget does. SEO takes longer but keeps working. Google Ads management sits inside our marketing partnership plans, from $4,500 + GST a month, so both can run together.
Pairs well with