Frequently asked questions

Digital marketing is promoting your business through the internet and connected devices: your website, Google search, social media, email and online ads. It is how most people now find, compare and contact local businesses. Done well, it puts you in front of the right people at the moment they are looking, and it shows you which channels bring in enquiries.

A digital channel is any online platform you use to reach customers. The common ones are search engine optimisation (SEO), paid search such as Google Ads (also called PPC) and social media. Email marketing, content such as blog posts, and display advertising are channels too. Most businesses don’t need all of them. A good plan picks the two or three your customers actually use.

Traditional marketing uses offline channels such as TV, radio, newspapers, billboards and letterbox drops, while digital marketing uses online ones. Traditional media can still work well, especially in regional towns, but it is harder to track what each dollar returned. Digital channels show you clicks, calls and enquiries, so you can see what is working and adjust. Many of our clients use both.

Yes, if your customers look you up online before they call or visit, and most do. That applies to businesses selling to other businesses and to the public. The question is which channels and how much: a tidy Google Business Profile and a clear website may do more for you than a big ad budget. If a simpler option will do the job, we’ll tell you before we quote.

The main risk is spending money on channels or ads that don’t reach your customers. Every kind of marketing carries some risk, and the size of it depends on your research, the channels you choose and whether a plan sits behind them. We reduce it by starting with a strategy, testing on a smaller budget first and reporting results every month, so nothing runs unchecked.

You work with one dedicated account manager, backed by the whole team. Your account manager is your day-to-day contact and brings in our SEO strategist, Google Ads specialist, designers, copywriters and PR writers as your plan needs them. We explain everything in plain English, there are no surprise fees, and consultations happen at our Mildura office by booking.

We work across 6 core digital channels: SEO, paid search (Google Ads), paid social, email marketing, content and display. We also design websites, run public relations and create branding, video and print. Your plan uses only the channels that suit your customers and budget, and one account manager keeps them working together instead of competing for your attention.

Keep in-house what needs someone on site every day, and use an agency for specialist skills and scale. Many of our clients have their own marketing staff, and campaigns often work better with both. Your team knows the business and handles daily tasks. We bring SEO, ads, design and PR skills, plus what we see working across other regional campaigns.

Our starting prices are on every service page and the pricing page, all + GST. Websites start from $5,000 + GST and SEO from $1,000 + GST a month. Social media management starts from $1,500 + GST a month, and partnership plans from $4,500 + GST a month. Press releases start from $1,000 + GST and design work is $175 + GST an hour. Start with a free discovery call.

Digital marketing costs three things: the agency’s fee, any staff time on your side, and paid media such as Google or Meta ad spend. With us, monthly services start from $1,000 + GST a month for SEO, and ad spend is paid to the platform on top of any management fee. The right budget depends on your goals, your competition and how many channels you need.

Media budgets rise because more businesses are bidding for the same audiences, which pushes up the cost of each click or view. Google Ads costs, for example, tend to climb as competition in a search grows. The fix is not always more money: better targeting, stronger landing pages and dropping ads that don’t convert can lower what each enquiry costs you.

Yes, if your customers use social media, and in regional Australia most do. Start where they already spend time: Facebook and Instagram suit most local businesses, while LinkedIn suits professional services and B2B. One platform done well beats four left quiet. Our Starter social media package covers 1 platform for that reason, so you can build a habit before adding more.

Not necessarily. Follower numbers matter less than whether the right people see and act on your posts. Unless your goal is a big organic following, a small local audience that engages is fine. Paid boosts, targeted ads and being active in local community groups can put your message in front of the people you want, whatever your follower count.

We start with why it didn’t work: the audience, the offer, the ad itself or the page people landed on. Then we set one clear goal, test on a smaller budget and change what the numbers show. Our social ads packages include audience review, pixel set-up, ad copy and creative, testing, conversion tracking and monthly reporting, so you can see what each dollar did.

Yes, Facebook can work for business-to-business campaigns, because the decision makers you want are on it too. We think of B2B as B2H, business to human: your buyer is still a person scrolling in the evening. Facebook and Instagram targeting lets you reach people by location, interests and role, and LinkedIn adds job titles when the audience is very specific.

B2B means business to business, B2C means business to consumer and B2H means business to human. B2B is selling to other businesses, B2C is selling to the public, and B2H is a reminder that every buyer is a person. We use all three terms day to day, because they change how a campaign is written, targeted and measured.

SEO (search engine optimisation) is the work that helps your website show up when people search Google for what you sell. It covers your site’s content, structure and speed, your Google Business Profile, and links from other websites. Done well, it brings more of the right visitors over time. Our SEO plans start from $1,000 + GST a month, with no lock-in contracts.

You may not, but ads can protect and add to good rankings. Appearing twice on a results page, once in the ads and once below them, wins a bigger share of clicks. Competitors can also bid on your business name and appear above you. At the very least, a small campaign on your own brand name is worth considering.

No, SEO is not dead, although it has changed a lot in recent years. Google now shows AI summaries, maps and more ads above the regular results, so being a clear, trusted source matters more than ever. SEO still forms the base for much of your other marketing, because your ads, social posts and emails all send people to your website.

No, nobody can honestly guarantee leads. Results depend on your offer, your market, the channels you use and how well they are targeted. What we can do is choose the right channels for your business, track every enquiry they bring in and report the numbers monthly. We also care more about the quality of leads than the count.

The buyer journey is the path someone takes from noticing a problem to choosing who will solve it. HubSpot describes it as becoming aware, considering options and deciding. Your marketing should help at each stage. That means useful content while people research, reviews and case studies while they compare, and a clear offer when they are ready.

A buyer persona is a short profile of your ideal customer, built from research and real data about the people who already buy from you. It covers who they are, what they need, what worries them and how they make decisions. A clear persona helps every piece of marketing speak to one real person instead of everyone at once.

Rock Solid Marketing is based in Mildura, Victoria, at 3/71 Deakin Ave, where consultations happen by booking. We have served businesses across Sunraysia and the Mallee since 2017, and our 10 specialists work from Victoria, New South Wales, Queensland and Tasmania. You can call us on 1800 842 022 or book a free 30-minute discovery call online.