How to Get on the First Page of Google, Honestly

By Sean McCoy2 November 20264 min read
Google search results page with four paid text ads labelled Ad above the organic results

Getting on the first page of Google means being one of the results people see without clicking to page 2: the ads, the map listings or the organic results. For most businesses, the realistic path is to target specific searches where you can be the most relevant answer, build a strong page for each, set up your Google Business Profile, and earn trust over time. Nobody can promise a first page position, because Google alone decides the results.

What's on the first page of Google search results?

The first page of Google search results isn't just a list of ten websites any more. Depending on the search, it can include:

  • Ads: paid results labelled "Sponsored" at the top and bottom
  • The map pack: three local businesses on a map, for local searches
  • AI Overviews: an AI-written summary that cites a few sources
  • Organic results: the regular listings, usually around ten
  • Extra features: "People also ask" questions, images, videos and shopping results

That means there are several ways onto page one, and organic rankings are only one of them.

How do you get on the first page of Google?

Here's how to get on the first page of Google with organic results:

  1. Pick searches you can win. "Plumber" is out of reach for most businesses; "emergency plumber Mildura" might not be. Specific searches with clear intent are where smaller sites reach page one.
  2. Build one strong page per search. Answer the question near the top, cover what people want to know, and include the search phrase in the page title and main heading.
  3. Fix technical problems. Your pages need to be indexed, fast and mobile friendly. Our SEO checklist covers the checks.
  4. Earn trust. Links from relevant local and industry sites, plus genuine reviews, show Google that others vouch for you.
  5. Improve pages already on page 2. Search Console shows searches where you sit in positions 11 to 20. Those pages are often the closest to page one.

For the full process, see our guide on how to rank higher on Google.

How do you get a business on the first page of Google?

For a local business, the map pack is often the fastest way to show up on the first page of Google. It's driven by your Google Business Profile, not your website alone. A complete, verified profile with accurate categories, real photos and genuine reviews gives you a strong chance for searches near you, and our Google Business Profile optimisation service can set it up. Start with our guide on adding your business to Google.

How do you get on the first page of Google for free?

Organic results and map listings are free: Google doesn't charge for them. The cost is the time and skill to build good pages, fix technical problems and earn reviews and links. Many businesses do the basics themselves and bring in help when the competition gets stronger.

The paid route is Google Ads. Ads can put you on page one today, but only while you pay, and they don't improve your organic position. Many businesses use ads while their SEO builds, then rely less on them as rankings improve.

Can anyone guarantee a website on the first page of Google?

No. Google decides its rankings, and it changes them constantly. Google's own advice warns against SEO providers who guarantee rankings. In Australia, promising a result you can't control can also be misleading under consumer law.

Be wary of offers like "page one in 30 days or your money back". The tactics behind those promises are often bought links or other shortcuts that can get a site penalised.

What we see when regional businesses aim for page one

For businesses in Mildura, Sunraysia and the Mallee, page one is often closer than they think. Many local searches have only a few real competitors, and a well built page for each service and town can be enough. The gap we see most is a website with one general services page, so Google has nothing specific to show for searches like "air conditioning repairs Red Cliffs".

Our SEO services start with research into the searches your customers actually use, report your rankings every month, and come with no lock-in contract. SEO plans start from $1,000 + GST a month.

Frequently asked questions

How many results are on the first page of Google?

Usually around ten organic results, plus ads, a map pack and other features depending on the search. On a phone, those extra features can push organic results further down the screen.

How long does it take to get on the first page of Google?

For specific local searches with little competition, a strong page can reach page one within weeks to a few months. Competitive searches can take many months or longer.

Why is my website not on the first page of Google?

Common reasons are that the page isn't indexed, it doesn't target the search clearly, competitors have stronger pages and links, or your Business Profile is incomplete. Search Console shows whether Google has indexed the page and where it ranks.

Is it worth paying to be on the first page of Google?

Google Ads can be worth it when you need enquiries now or are testing which searches convert. Long term, organic rankings keep working without paying per click, so most businesses use both for a while.

How do I show up on the first page of Google for my business name?

A verified Google Business Profile and a website with your business name in the page titles usually do it within days to weeks. If you share a name with another business, add your town to help Google tell you apart.

Want to know which searches your business could realistically win? Contact Rock Solid Marketing and we'll look at your site with you.

About Rock Solid Marketing

A marketing team that has helped businesses across Sunraysia and the Mallee since 2017, from our office on Deakin Avenue in Mildura.

Keep reading

All articles

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.