SEO Success Story: ACR Roofing
ACR Roofing provides roof replacements and installations in Melbourne and surrounds. They came to us with a robust website, full of relevant content and images – it just wasn’t at all optimised.
In other words, they gave us the ideal website to work with. With numerous pages, blog posts, and photos to optimise, we had that much more opportunity to make a killing in the search rankings with their chosen keywords. And boy did we ever!
Melbourne SEO Services for ACR Roofing
ACR Roofing’s SEO journey kicked off in August 2016.
We began by running a site audit and correcting many of the errors that popped up on it that can negatively impact SEO. Broken internal links, title tags that were too long or duplicates, and missing image alt tags were the main issues we resolved.
Next we set out to optimise each of their pages, including their services. With a plethora of copy and images, there was heaps we could do to optimise their website for SEO success. We inserted keywords wherever relevant.
In addition, we came up with at least 30 new keywords to track. Many were variations of existing keywords (plural vs singular, for example), but others we determined based on recurring topics discussed on both pages and blog posts.
Within 3 months, ACR Roofing had more than quadrupled their keyword visibility, going from 7% to 30+%. We’ve never seen such a massive increase in all of the clients that have engaged us for our Melbourne SEO services.
But what’s more, they’ve managed to sustain their 30% keyword visibility for over 2 months now. We continued to work our SEO magic by optimising their nearly 100 blog posts, as well as making tweaks here and there to the other pages within their site.
Almost 50 of ACR Roofing’s keywords are ranked in the Top 100 of Google search results, 30 of which are on the first page. 12 of these keywords are currently ranked #1 . Not too shabby!