SEO
How to Rank Higher on Google: A Small Business Guide
How to rank higher on Google, step by step: choose the right searches, improve your pages, fix technical problems, earn trust and measure what works.
Along with Schoolfurn, Bluebox Solutions, eCreators, and Melbourne Myotherapy, ACR Roofing is our latest SEO services success story.
ACR Roofing provides roof replacements and installations in Melbourne and surrounds. They came to us with a solid website, full of relevant content and images. It just wasn’t optimised at all.
In other words, they gave us the ideal website to work with. With numerous pages, blog posts, and photos to optimise, we had that much more opportunity to climb the search rankings with their chosen keywords. And we did.
Our SEO Work for ACR Roofing
ACR Roofing’s SEO journey kicked off in August 2016.
We began by running a site audit and correcting many of the errors that popped up on it that can negatively impact SEO. Broken internal links, title tags that were too long or duplicates, and missing image alt tags were the main issues we resolved.
Next we set out to optimise each of their pages, including their services. With a plethora of copy and images, there was heaps we could do to optimise their website for SEO success. We inserted keywords wherever relevant.
In addition, we came up with at least 30 new keywords to track. Many were variations of existing keywords (plural vs singular, for example), but others we determined based on recurring topics discussed on both pages and blog posts.
Within 3 months, ACR Roofing had more than quadrupled their keyword visibility, going from 7% to 30+%. At the time, it was one of the biggest increases we had seen for a client.
But what’s more, they’ve managed to sustain their 30% keyword visibility for over 2 months now. We continued optimising their nearly 100 blog posts, as well as making tweaks here and there to the other pages within their site.
Almost 50 of ACR Roofing’s keywords are ranked in the Top 100 of Google search results, 30 of which are on the first page. 12 of these keywords are currently ranked #1.
When ACR Roofing later redesigned their website, we helped bring their visibility back: read how we saved their SEO after the redesign.
