Public relations agency for regional Australia

Press releases with us start from $1,000 + GST, including the consultation, Q&A, research, writing and distribution to journalists and publications around Australia. Media liaison, monitoring, newsletters and copywriting are quoted, or estimated at $175 + GST an hour. For ongoing PR, our partnership plans from $4,500 + GST a month include press releases alongside your other marketing. If one release a year is all you need, we’ll tell you before we quote.

A public relations agency is a team that earns attention for your organisation in the media, rather than paying for it. It finds the news in what you do, writes it for journalists, builds relationships with editors and tracks the coverage. Our PR specialists have backgrounds in journalism, and we work with clients from Mildura to Broken Hill, the Riverland and beyond.

A public relations agency writes and places stories about you in the media, and helps manage how you’re seen. In practice that means press releases, story pitches, media liaison when journalists call, monitoring coverage, and writing newsletters, advertorials and award submissions. For Southern Cross Care in Broken Hill, our work gave staff and the public the same, consistent messages through its leadership transition.

Public relations agencies help regional organisations get covered by the outlets their community trusts. That means the local paper, regional radio and TV, trade publications and community newsletters. Regional newsrooms are small, so a release that arrives ready to run, with a local angle and a photo, has a better chance. Good public relations agencies in Australia also pitch state and national media when the news is big enough.

Public relations in marketing is the earned part of the mix: coverage and reputation you don’t buy. Ads, social posts and your website say what you want to say. PR gets a journalist, editor or award judge to say it, which many readers trust more. That is why a marketing and public relations agency plans both together, so the story in the news matches your ads and posts.

Marketing and public relations are two ways of reaching the same people. Marketing promotes what you sell through channels you control or pay for, such as ads, email and your website. Public relations builds your reputation through channels you earn, such as news stories and awards. As a public relations and marketing agency, we run both from one plan, so you deal with one team.

Public relations builds trust and awareness for a business through coverage it earns. A story about your opening, expansion or award reaches people who skip ads, and you can share the coverage on your website and social media afterwards. For Maloney Anderson Lawyers in Mildura, PR sat alongside a TV commercial, brochures and paid ads to raise Nina Smart’s profile as a personal injury lawyer.

No. Editors decide what runs, so nobody can promise coverage honestly. What we control is the quality of the story, the timing, the media list and the follow-up. We’ll also tell you upfront if an announcement isn’t news yet. Then we suggest what would make it news, such as a local angle, a photo or a spokesperson people want to hear from.

Our PR specialists Andrew Mevissen and Emma Sutcliffe write them. Andrew is a PR professional with three decades in PR and journalism, and Emma is a PR and communications expert with more than 20 years’ experience. You approve every release before it goes out, and your account manager keeps it in step with the rest of your marketing.