What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal for a digital marketing agency not to offer every single one of these options. In fact, it’s probably better if they specialise in certain areas of expertise rather than all of them.)
Web Design / Web Development
Most digital marketing agencies build websites. However, this offering can drastically differ from one agency to the next. Consider the following while evaluating the web design services across different digital marketing agencies:
- Level of Complexity – Do they build small, template-based websites for small businesses? Or develop larger, more complex websites for bigger companies?
- Customisation – Can they create a custom-designed website based on user specifications? Are they willing to further customise websites they build with add-ons such as email marketing, CRM, or shopping cart integrations?
- Web Hosting – Does the agency host the website on their own server, or build websites on their clients’ existing servers?
A digital marketing company may write content for pages within a website, or for blog posts. This written content should be informative, engaging, clear, and set up well for optimisation. Some companies may include optimisation with their copywriting – i.e. providing content that is already optimised for a set of keyword phrases.
Because SEO is an ongoing process rather than a “set it and forget it” kind of thing, any digital marketing company or SEO agency should offer ongoing SEO services. This may take the form of a monthly allotment of SEO service hours, or regular monitoring and tweaking of SEO keywords across a website.
Some agencies may also (or alternatively) charge a one-time SEO project fee to optimise existing pages on a website. This can be useful for sites with hundreds of existing pages and lots of text-heavy content that are looking to play catch-up with the SEO game.
Online advertising is a staple for many digital marketing companies. They may offer search engine marketing in the form of Google AdWords, or content marketing via Facebook or Twitter ad campaigns, with the goal of driving traffic to a website. The agency will typically set up the ad and monitor it over time on behalf of their client.
Some digital marketing agencies may lean more toward the design and branding side of marketing. Branding services can include brainstorming a brand’s conceptual identity, developing the visual representation of the brand (e.g. logo), or creating marketing collateral (e.g. print products such as business cards, one-sheeters, business documents, letterheads).
Photography is crucial for just about any business website. Corporate photography, headshot photography, and product photography tend to be the main photography services offered by a digital marketing agency. If you need high quality photos of the products you’re advertising, your staff or office space, or an important event your company is hosting or attending, it’s a great idea to hire a Melbourne headshot photographer or corporate photographer for the job.
Social Media Management
Lastly, digital marketing companies may provide social media services. This can be either ongoing social media management, where they take over and run your social media presence on one or more platforms, or provide engaging content for you to post yourself on various platforms. Generally social media management requires a lot more effort, as it includes not just posting updates but also replying to comments and promoting engagement and community amongst your followers.