Practical advice on SEO, social media, AI and websites, written for regional business owners by the Rock Solid Marketing team in Mildura.
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BrandingWhat is a brand guide, what should it include and how do you make one? A plain guide to brand guides, with a sample outline and a brand voice guide checklist.
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Google Ads cost is set by your own budget and the price of each click, decided in an auction. What drives Google advertising cost in Australia and how to budget.
How to get a .com.au domain: eligibility, choosing a name, registering it, WHOIS privacy and the .au direct option if you have no ABN.
Copy this media release template, see the standard media release format explained, and use two worked examples for a business announcement and an event.
A plain-English guide to WCAG 2.2: what the guidelines say, what Level AA means, whether it is required in Australia and how to check your website.
How to find and apply for small business grants in Australia, what they can pay for, and when marketing can be part of a funded project.
What a crisis communication plan is, what it should include, a sample outline you can adapt, and how it fits within your wider crisis management plan.
How much do Facebook ads cost? You set the budget, and Meta’s auction sets the price per result. What drives Facebook ads cost in Australia, and what to budget.
Sales funnel stages explained for small businesses: a worked example, how to build a funnel, the metrics to track and where most leads are lost.
How to choose the right marketing agency for your business, with the questions to ask, red flags to avoid and what agencies typically cost.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
