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If you’ve never heard of Google Discover, don’t worry. Plenty of business owners haven’t.
Here’s a quick run-down of what Google Discover is, and whether you can optimise for Google Discover so that your website shows up more often in it.
What Is Google Discover?
In short, Google Discover is a personalised feed (much like Instagram Explore) that aims to show people web pages they want to see, without them having to search for them. It takes into account your past search and browsing history as well as your location when deciding what content to show you. The more data you give Google to work with, the more refined your Google Discover feed will be (in theory, at least).
You’ll find Google Discover in the Google app on your mobile phone. As long as you are logged into your Google account and have activity tracking turned on (the default setting), your feed should already be filled with relevant articles and websites.
And by the way, yes you can turn off Google Discover if you’d rather Google stopped suggesting content: follow these instructions from Google.
Google is all about making the user experience easier, so this is very on-brand for them. It’s also another way someone can discover (aptly named, Google) your business website, so we believe it’s worth paying attention to.
Can You Optimise For Google Discover?
Yes, you can optimise your content for Google Discover.
Honestly, it’s not much different from optimising for Google or any other search engine: you want to produce quality, relevant content that helps users solve problems. The same best practices apply.
In addition to that, you stand a better chance of showing up on Google Discover if you:
- Use high-quality images and graphics (Google recommends large images at least 1200 pixels wide in its Discover guide), as well as videos
- Answer specific questions that people are searching for answers to
- Write about topics that are timely or trending
- Produce fresh content often
- Follow Google’s content policies
- Make sure your site is mobile friendly
To see how your website’s performing on Google Discover, log into your Google Search Console account. Once your site has enough Discover impressions, a Discover report appears under Performance, where you can see your clicks and impressions and which pages have brought the most traffic from Google Discover. That gives you some insight into what sort of articles perform well on it.
Want to get your website on Google Discover? Contact the Mildura digital marketing team at Rock Solid Marketing, or read about our SEO services.
