SEO
Franchise SEO for Australian franchise networks and multi-site businesses: one brand, with a strong page and Google profile for every location.
Franchise and multi-site
Rock Solid Marketing runs franchise SEO for Australian franchise networks and businesses with several sites: one plan that helps each location rank in its own area. Often the brand ranks well while individual locations sit invisible on Google Maps. Or two franchisees bid on the same searches and push up each other's costs.
Search works best for a network when head office sets the structure and each location adds its local proof. We build that structure: one page and one Google Business Profile per location, with brand rules everyone follows.
SEO plans start from $1,000 + GST a month with no lock-in contracts, and more locations add to the work. Start with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Built for networks
Every new location should be quicker to launch in search than the last.
Each location gets its own page with its address, hours, staff, services and local photos, written to stand on its own rather than copied with the town swapped.
We set up or tidy a Google Business Profile for each site, with the right categories and service areas, under an account head office controls.
Head office keeps the brand, the website and the logins. Franchisees supply local photos, offers and review replies. We write the rules down so nothing leaves with a franchisee.
We map keywords and areas so franchisees don't chase the same searches or the same suburbs, in SEO or in Google Ads.
Each location asks for and replies to its own reviews, using one shared process. No fake or filtered reviews: the ACCC treats them as misleading.
Head office sees the whole network. Each franchisee sees their own location's rankings, calls and direction requests.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
Structure first, then locations in batches, so each one benefits from the last.
A 30-minute call about your network, how many locations you have, and who controls the website and listings today.
We list every location's page, Google profile, citations and reviews, and find duplicates, gaps and lost logins.
We agree the brand rules, build the location page template and bring listings under head office.
Locations are improved in batches, with monthly reports for head office and each franchisee.
Head office and franchisees
Most network search problems are about control rather than keywords. A franchisee sets up their own Google profile, a local developer builds a separate site, and the brand ends up with three versions of one location. When that franchisee sells, the logins leave with them.
We start by bringing every listing and login under head office, then build location pages from one template that leaves room for local detail. New locations follow the same checklist, so launching the next one is quicker than the last.
One brand online, every location found.
Package activities
Google Business Profile set-up is $500 + GST per profile where a location has none. Larger networks are quoted on the number of locations.
Our work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month with no lock-in contracts. A network usually needs more than the starting plan, because each location adds pages, profiles and reporting. Google Business Profile set-up is $500 + GST where a location has none. You get a fixed monthly quote once we've counted the locations.
It's search engine optimisation for a brand with many franchised locations. It balances one brand and website with local rankings for each franchisee's area. The hard parts are usually structure and control: who owns the listings, how location pages are built and how locations avoid competing with each other.
Multi location SEO is the same idea for any business with several sites, franchised or not. Think of a group of clinics or a retailer with three stores. Each site needs its own page, Google Business Profile and reviews. SEO for multi location businesses also needs a site structure that links the locations clearly.
Look for a franchise SEO company that asks about control before keywords: who owns the logins, profiles and website. Ask how it builds location pages without copying text, and how it reports per location. A franchise SEO expert should also explain how they'll stop your locations competing with each other.
Yes, each location that serves customers in person should have its own profile, and Google's guidelines allow one profile per real location. Service-area businesses can hide the street address and list the areas they cover instead. Keep every profile under an account that head office controls.
Yes, a dedicated page per location puts the local details in one place for customers and search engines. Each page needs genuinely local content: staff, photos, services offered there and directions. Google's spam policies warn against near-identical doorway pages, so swapping only the town name isn't enough.
Head office should own the website, the profiles and the logins, while franchisees supply local content and reply to reviews. That keeps the brand consistent and stops listings leaving when a franchise is sold. We write the split into the plan and show each franchisee what's expected of them.
Yes, our SEO plans have no lock-in contracts and are reviewed monthly. That suits networks that want to start with a few locations, see the results and then roll out to the rest. As a franchise SEO agency, we'd rather earn the next batch of locations than lock you in.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
