SEO
Small business SEO for Australian owner-operators who want more calls from Google without a big retainer or a lock-in contract.
SEO sized for you
Rock Solid Marketing provides small business SEO for owner-run businesses across Australia, from our office in Mildura. You run the business, answer the phone and do the books. Marketing gets whatever time is left, and a thick SEO proposal full of jargon doesn't help.
So we start small and close to the sale. Your Google Business Profile comes first, because it's what people see when they search for a business like yours nearby. Then the handful of pages that turn searches into calls: your services, your area and how to book. We grow from there only when the first steps pay their way.
Plans start from $1,000 + GST a month with no lock-in, and they're reviewed every month. If a Google Business Profile tidy-up will do more for you than a monthly plan, we'll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we work on
Small budgets go furthest when the work starts closest to the phone call, then moves outwards one step at a time.
Hours, services, photos, categories and reviews. For a local business this is often the first thing customers see, so we set it up or tidy it before anything else.
A clear page for each main service and the areas you cover, with your phone number easy to tap. Most small sites need a few strong pages, not dozens of thin ones.
We set up Google Analytics 4 and Search Console. You see which searches bring visitors and which pages get people to call or fill in a form.
Consistent details on the directories and supplier pages that matter in your industry, plus links from local clubs, events and associations you're already part of.
You don't need to learn SEO. We explain what we changed and why, in words you could repeat to your business partner over a coffee.
Each month you get a short report on rankings, visits and enquiries, and a call with your account manager about what happens next month.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Short steps you can follow, with a check-in every month so nothing drifts.
A free 30-minute call about your business, your customers and how they find you today.
We check your site and Google Business Profile, then list the first fixes and their cost for you to approve.
Page updates, local listings, links and tracking, worked through in the order most likely to bring calls.
A plain-English report and a call each month on rankings, enquiries and what to do next.
How it starts
Search for best SEO companies for small business and the lists rarely mention what you'll pay or who you'll talk to. Here's how our SEO services for small businesses work. After a free 30-minute discovery call, we look at your website, your Google Business Profile and the searches your customers make. Then you get a short plan: the first 3 to 5 fixes, what each one is for and what it costs.
You approve the plan before any work starts. If your site is too thin to rank, we'll say so. Our Essentials website package (up to 5 pages, $5,000 + GST) may be the better first step.
Start with what earns calls, then build from there.
What every plan includes
Google Business Profile set-up ($500 + GST) and Google assets set-up ($800 + GST) are one-off extras when you need them.
Our work
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Resources
If I had a dollar for every blank stare I’ve received upon informing someone that I work on SEO, well, let’s just say I probably wouldn’t have to work for a good long while. The fact is, a startling number of people have little-to-no idea what SEO is. In response to the blank stare or
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur SEO plans start from $1,000 + GST a month, with no lock-in contract. Some small businesses also need a one-off Google Business Profile set-up ($500 + GST) or Google Analytics, Search Console and Tag Manager set-up ($800 + GST). Your monthly cost rises with more services, more towns or tougher competition, and you see the price before anything starts.
Yes, if your customers search Google for what you sell and you have room for more work. It's less worth it for a business with no website yet, or one that needs bookings within a fortnight. In those cases a Google Business Profile or a short ad campaign will usually pay back sooner.
Yes, often better than for big firms, because small businesses can win the local and specialist searches big brands ignore. A Mildura mechanic doesn't need to beat a national chain for "car service". It needs to show up when someone nearby searches for its suburb, its brand of vehicle or its specialty.
SEO for small businesses means making your website and Google Business Profile easy for Google to understand and trust. In practice that's clear service pages, accurate business details, a fast site that works on phones, reviews and a few good links. Done well, it brings in enquiries from people already looking for what you do.
It depends on how your customers find you. If most work comes from referrals and repeat clients, SEO matters less. If new customers search "near me" or compare businesses on their phone first, SEO is important. The first few results and the map listings get most of the clicks.
Because it keeps bringing enquiries after the work is done. An ad stops the day you stop paying; a page that ranks keeps answering searches for months. For a small business with a tight budget, that steady flow from SEO for small businesses often costs less per enquiry than ads over time.
Local SEO decides whether you appear in the map results when someone nearby searches for what you do. For most small businesses those searchers matter most, because they're close and ready to buy. Your Google Business Profile, reviews and consistent address details all feed into those map results.
No. Our SEO plans run month to month with no lock-in contract and no exit fee. We review the work with you every month, so you can change the focus, pause or stop. Most small businesses give SEO a few months before judging it, because Google takes time to notice changes.
One account manager, backed by the whole team. Choosing an SEO company for small business work often comes down to who answers the phone. Your account manager runs the plan, sends the monthly report and talks you through it. Lindsay Buckley, our Digital Mastermind with 15+ years of SEO experience, works on the strategy and the technical side, so you aren't passed between strangers.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
