Princes Court
Rock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
The objective
What Princes Court needed
Princes Court is a community-owned aged care organisation in Mildura with three services: a retirement village, at home support and residential care. Families often come to it under pressure, comparing options for a parent while juggling work and appointments.
It wanted those families, and the wider Mildura community, to see one progressive, values-led organisation rather than three separate offers. That meant clear communication across all three services and a website that walks families through their options. It also meant stories that show the staff, residents and community projects behind the care.
Key results
What changed for Princes Court
- Strengthened Princes Court’s reputation as a community-first organisation
- More engagement from families and stakeholders across its digital channels
- Real stories shared that reflect its values of dignity, inclusion and care
- Supported growth in residential and retirement living enquiries
Visuals
The Princes Court brand and website up close
Ongoing marketing partnership
Website design and build, with search-friendly content
Social media management and campaign creation
Launch of the Princes Court At Home service
Messaging across retirement living, at home support and residential care
Copywriting, email newsletters and event promotion
Promotion of community initiatives such as dementia support, intergenerational events and green care projects
Print material, signage and photography support
About the project
The Princes Court story
The situation
Princes Court is a community-owned aged care organisation in Mildura with three services: a retirement village, at home support and residential care. Each one serves a different stage of an older person’s life. Families often come to it under pressure, comparing options for a parent while juggling work and appointments.
Princes Court wanted those families, and the wider Mildura community, to see one progressive, values-led organisation rather than three separate offers. It also wanted people to see the staff, residents and community projects behind the care.
What we did
Rock Solid Marketing became Princes Court’s marketing partner in 2023, with one team covering the website, social media, print and campaigns.
- The website. We designed and built princescourt.com.au around the three services. A Guide to Aged Care section walks families through assessment, fees and the application process, next to news, careers and ways to support the organisation.
- Princes Court At Home. We supported the launch of the at home support service, so older people in Mildura could see they can get help in their own home.
- Stories, not slogans. Social media posts, resident spotlights and staff profiles put real faces to the care, with photography support for the website, social channels and print.
- Community initiatives. We promoted projects such as dementia support, intergenerational events and green care, and wrote internal and external communications, email newsletters and event promotion.
- Listening first. Surveys of residents and families helped us check that the marketing matched what the community needed to hear.
What changed
Princes Court’s reputation as a community-first organisation grew stronger, and families and stakeholders engaged more across its digital channels. The partnership supported growth in both residential and retirement living enquiries.
The website and the social channels now tell one story: a local organisation, owned by its community, supporting older people as their needs change.
Working together
Carrie Chappell, CEO of Princes Court Limited, worked with our Regional Director, Janine Gowenlock, and the wider team through the partnership. Her words about it are on this page.
Why it worked
What made the difference
We told the human side of aged care through real residents, staff and families, and kept the message and branding consistent across all three services. One partner ran the website, social media and print, so families heard the same story wherever they found Princes Court. Our role was digital marketing, strategy and brand implementation. We acknowledge the external creatives and agencies who developed the original brand assets and designs before our engagement.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Services on this project
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