The park
Warrawong on the Darling is a caravan park and cabin stay on the banks of the Darling River, just off the Barrier Highway outside Wilcannia in far west New South Wales. Guests choose between cabins, powered caravan sites and bush camping along the river and the lagoon. It suits a night's stopover or a longer stay, with fishing, canoeing, bird watching and bush walks on the property.
The brand
Rock Solid Marketing started with the logo. A blue river line curves beside a serif wordmark, with "on the darling" set underneath in a warm sand colour. A reversed version in white on river blue runs in the website footer. The website picks up the same palette, with Playfair Display headings and Montserrat for the text, so the brand reads the same on screen and on social media.
The website
We designed and built the website on WordPress. The home page opens on the river and gets straight to the three ways to stay: camping, caravanning and cabins. Each has its own page, and the accommodation page lists powered sites, unpowered camping and cabins together so guests can compare them. A Book Now button in the menu takes guests to the park's online booking system from any page.
The Explore page covers the national parks nearby (Mutawintji, Paroo-Darling and Kinchega), which gives travellers a reason to stay another night. The about page answers the practical questions: where the park is, what the sites and cabins offer and who runs it.
Since launch
The site went live in 2021, and we have looked after the park's SEO and social media since then. Newer content, such as the park map and the Dusty Outback Café, sits inside the same design. Warrawong is also one of the outback stays we promote for Out of the Ordinary Outback, alongside the Broken Hill Outback Resort and the Underground Motel White Cliffs.
