SEO

SEO website design that starts with search

SEO website design for Australian businesses that want a new site Google can read from day one: pages planned around what customers search.

SEO web design

SEO website design: the search plan comes first

Rock Solid Marketing designs websites for Australian businesses with SEO built into the plan, from our office in Mildura. Your pages, their addresses and their headings are worked out from what your customers type into Google, before anyone picks a colour or a font.

You might be replacing a site that never brought in a single enquiry. Or a designer has sent a lovely mock-up and nobody has asked which search each page should win. Fixing that after launch costs more than getting it right in the sitemap. You get a site where every service has its own page and a clear job.

Website packages start from $5,000 + GST, and every project starts with a free 30-minute discovery call.

Hand holding a phone showing a mobile-friendly website
Keyword map firstEvery page planned around a real search

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

Built in, not bolted on

What makes an SEO friendly website design

Each of these is decided while the site is being planned, when getting it right costs nothing extra.

A page for every search that matters

One page about everything ranks for nothing. Each of your services gets its own page aimed at the words your buyers use, so Google knows which page to show for which search.

URLs and menus set early

Short, readable addresses such as /roof-repairs/ and a menu that keeps key pages two clicks from home. Settling these before launch saves you a pile of redirects later.

Designed for the phone first

Google's Search Central guide says it indexes the mobile version of your site. So layouts, buttons and menus are checked on a phone before the desktop view is signed off.

Headings with a job

One H1 per page, then H2s that follow the questions people ask. Visitors can scan the page, and search engines can tell what each section covers.

Speed kept in the brief

Image sizes, fonts and plug-ins are picked with load time in mind. A slow page loses people on a patchy country connection long before they reach your offer.

Tracking from launch day

Google Analytics and Search Console are connected before launch. From week one you can see which pages bring visits and enquiries, and which ones Google hasn't indexed yet.

Your specialists

The people who plan and build your site

Meet the whole team
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC
Rachel EhratRachel EhratCreator Of All Things Amazing!Tasmania

How it works

How your SEO web design project runs

Search research first, design second, tracking from the day the site goes live.

  1. Discovery call

    A free 30-minute call about your business, the services you want to be found for and the site you have now.

  2. Keyword map

    We research your customers' searches and turn them into a page list and sitemap that you approve before design.

  3. Design and build

    Your site is designed and built around that plan, with rounds of feedback from you before anything goes live.

  4. Launch and track

    Search Console and Analytics are connected at launch, so you can see which pages bring visits and enquiries.

How it starts

Website design SEO starts with a keyword map

Before the first wireframe, we research what your customers search, using Semrush and, if you already have a site, your Google Search Console data. We group those searches by what the person wants and give each group one page. That list becomes the sitemap your designer works from.

Then the design follows the plan, so headings, copy and internal links already have a job. If a 5-page Essentials site will do the job, we'll tell you before we quote.

  • Searches grouped by what the buyer wants
  • One target search for each page
  • A sitemap you approve before design
  • Headings and URLs set in the wireframe
  • Links planned between related pages

Plan the pages for search, then design them for people.

Laptop showing a WordPress dashboard beside a notebook, phone and coffee

What you get

SEO website design services, from plan to launch

Mobile-first layoutsKeyword-led sitemapSSL includedSearch Console set-up
  • Keyword research for your services
  • A sitemap with one target search per page
  • Short, readable page URLs
  • A title tag and meta description per page
  • Heading structure set in the wireframe
  • Links between related pages
  • Responsive design for phone, tablet and desktop
  • SSL certificate and contact forms
  • Google Analytics and Search Console set-up
  • Follow-up support after launch

The website is priced by package. The SEO groundwork (keyword research, sitemap, titles and set-up) runs inside an SEO plan from $1,000 + GST a month. Or we quote it at $175 + GST an hour.

Pricing

SEO web design packages

Every package includes responsive design, SSL and contact forms. The SEO groundwork is added through an SEO plan or by the hour.

Essentials

From

$5,000+ GST

Up to 5 pages

Up to 5 pages for a complete website design. Theme designed based on your industry. 3 rounds of feedback revisions.

Enquire Now

E-commerce

From

$6,000+ GST

Store and payments

A customised e-commerce website, designed to attract, with an online store, shopping cart and online payment gateway integration.

Enquire Now

Standard

From

$6,500+ GST

Comprehensive site

Design a comprehensive website, themed to suit your industry with all the necessary plug-ins to ensure security and SEO.

Enquire Now

Advanced

From

$12,000+ GST

Bespoke build

Design a bespoke industry specific website, with all necessary plug-ins to ensure security and SEO.

Enquire Now

Our work

Websites built to be found

View all portfolio

Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.

Carrie ChappellCEO – Princes Court LimitedRead the Princes Court case study

Resources

Learn more about SEO and web design

All articles
SEO

What is Mobile-First Indexing?

If you’ve logged into your Google Search Console account at any point in the last two years (if you haven’t, then um… you definitely should! Or hire a Melbourne digital marketing agency to monitor it for you, hint hint)… then you may have seen a notice that says Your site has been switched to Mobile

FAQ

SEO web design questions

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

Website packages start from $5,000 + GST for up to 5 pages, or 6 monthly payments of $833 + GST. Standard is $6,500 + GST for 10 to 25 pages, and Advanced is $12,000 + GST. The keyword research behind the page plan runs inside an SEO plan from $1,000 + GST a month, or at $175 + GST an hour. You get a fixed quote after the discovery call.

SEO website design is building a site so search engines can find, read and rank it, as well as people. It covers the page list, URLs, headings, speed, mobile layout and internal links. Whether you call it SEO web design or SEO webdesign, an SEO web designer settles those before the visual design, not after the site is finished.

Start with what your customers search, then give each important search its own page. Keep URLs short, use one H1 per page and write a unique title tag for each. Make every page quick on a phone. Then connect Google Search Console, so you can see which pages Google has indexed and fix the ones it skipped.

Design the structure before the look. Keep every key page within two clicks of the home page and give each service a page rather than a tab. Keep words as real text, not inside images. Lay it out for the phone first, because that's the version Google indexes. Good SEO friendly web design looks simple because the hard calls were made early.

Audit what you have before redesigning anything. A Semrush crawl and Search Console's reports show missing titles, duplicate pages, slow templates and pages Google left out. Many fixes, such as headings, titles and internal links, fit into your current design. If the theme itself is the problem, a rebuild can cost less than patching, and we'll show you both options.

Use a simple tree: the home page, then one page per service or product group, then supporting pages and articles beneath them. Each page targets one main search, and related pages link to each other. Breadcrumbs and a short menu show visitors and Google how it all fits. We draw this as a sitemap you approve before design starts.

Fix the basics in order. Make sure Google can index your key pages, give each a clear title and heading, speed up slow pages and add pages for services you're missing. Then publish useful content and earn links over time. Our SEO plans do this every month from $1,000 + GST a month, with no lock-in contracts.

Yes. If you want a web designer and SEO specialist on one team, that's how we're set up. Lindsay Buckley has 15+ years of SEO and WordPress experience, Rachel Ehrat designs, and Saimul Islam builds. After launch you can move onto an SEO plan, or keep the site and run it yourself. Either way, you own the site.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.