Regional economy
Destination marketing for councils, regional tourism boards and visitor centres that need one clear story about their place, shared by every operator.
Partnership plans from $4,500 + GST a month
For destinations
Rock Solid Marketing provides destination marketing for councils, regional tourism boards, visitor centres and destination marketing organisations across regional Australia. Promoting a place is different from marketing one business. You're selling a reason to visit, then sharing the bookings across dozens of operators who each want to be seen.
Our tourism work is with operators on the ground: accommodation groups in far west NSW, tour companies and caravan parks. We know what visitors search for, how they plan a trip and what makes them book. For destinations we turn that into a shared story, itineraries and things-to-do content, an events calendar people actually use, and campaigns operators can join in on.
Partnership plans start from $4,500 + GST a month, and project work is quoted. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We build itineraries and themed guides around how visitors really travel, such as a long weekend, a school holiday or a road trip.
We create a shared story, image library and campaign calendar operators can use, so every post adds to the same picture.
We set up an events calendar and promote key events months ahead, with content operators can share.
Services
What we do for destinations
Each piece helps a visitor choose your region, plan a trip and book with local operators.
Who your visitors are, when they come, what they want and the few messages that will bring more of them, written up as a plan.
Content built around trips: weekends, school holidays, road trips and seasonal experiences, written for how visitors plan.
An events calendar operators and visitors can use, with major events promoted months ahead.
Pages that answer 'things to do in' searches, with SEO set up so planners find your region first.
Campaigns operators can join, with shared images, messages and offers, so the region speaks with one voice.
Reporting on website visits, campaign reach and operator referrals, ready for councils and boards to share.
Who it’s for
How it starts
We start with who visits now and who you want more of: day-trippers, families in school holidays, grey nomads, event-goers or business travellers. Then we look at how they plan, what they search for and which operators they book with.
From there we can start with an audit of your website, content and campaigns, or go straight to a plan for the year. Either way, operators are part of it from the start, because a regional campaign only works when the businesses on the ground join in.
Know your visitors, then give operators one story to tell.
Work in this industry
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
Rock Solid Marketing provided ongoing marketing for Overland Adventures, an outback tour company behind the Mundi Mundi Bash Camping Experience, with website updates, sales pages and social media that grew tour bookings.
Growth in Tour Bookings: Our marketing efforts led to a significant increase in tour bookings, directly boosting Overland Adventures’ revenue.
Your specialists
Ami HeathMarketing LeadWollongong NSW
Janine GowenlockRegional DirectorMildura VIC
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ongoing work fits a partnership plan. One-off projects such as an audit, a visitor guide or a campaign are quoted, or charged at $175 + GST an hour. Ad spend and printing are extra.
Pricing
Every plan includes a dedicated account manager, social media, ads management, SEO, email and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Key Project: Alivio Park – Qantas Australian Tourism Awards Project Description:Rock Solid Marketing was engaged by Alivio Park to develop their first-ever awards submission, a strategic move that led to a successful first win in their state category in 2021, following another win in 2022 and their win at the prestigious Qantas Australian Tourism Awards.
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOngoing work for destinations fits our partnership plans, from $4,500 + GST a month, covering content, social media, SEO, events promotion and reporting. One-off projects such as a destination marketing strategy audit or a visitor guide are quoted, or charged at $175 + GST an hour. Ad spend and printing are extra.
It promotes a place, such as a town, region or state, as somewhere to visit. It tells the story of the destination, showcases its experiences and events, and sends visitors on to local operators to book. It's usually led by councils, tourism boards or destination marketing organisations.
A destination marketing organisation, or DMO, is the body responsible for promoting a place to visitors. In Australia that can be a state tourism body, a regional tourism board, a council tourism team or a local association. Destination marketing organizations, as the term is often spelled overseas, do similar work worldwide.
Tourism marketing usually promotes one business, such as a motel or tour. Promoting a destination means marketing the whole place and sharing the benefit across many operators. Our tourism marketing page covers operators; this page is for the councils and boards that market the region. The two work best when they're planned together.
Clear visitor groups, a story that sets the place apart, a year-round calendar of reasons to visit and a way for operators to join in. It should name what will be measured and how results will be reported to councils, boards and members. Keep it short enough that people actually use it.
We don't claim a list of destination clients. We work with regional organisations, have redesigned websites for groups of councils, and work with tourism operators across far west NSW and beyond. We'll be upfront about that, and bring an operator's view of what makes visitors book.
Often, yes. Small towns compete for the same weekend visitors as bigger centres, and a clear story, good itineraries and a working events calendar can make a real difference. Start small, involve operators and measure what changes before spending more. Operators who see results become your best supporters.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
