SEO
Link building services for Australian businesses that want links from real sites their customers read, earned the way Google allows.
Link building
Rock Solid Marketing provides link building services for Australian businesses, run from our Mildura office as part of a monthly SEO plan. A link from another website tells Google that someone outside your business vouches for you. The trouble is that most link offers in your inbox are for cheap links on sites nobody visits. Search for link building Australia and you'll find plenty of them.
We earn links the slow, safe way: a story worth covering, a supplier page that should list you, a club you sponsor, an article an industry site wants to publish. Our PR writers and SEO team work on the same plan, so a press release can bring coverage and a link at once.
Off-site link building is included in every SEO plan, which starts from $1,000 + GST a month with no lock-in contract. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we earn links
Every link we chase has to make sense to a human reader first, so it still counts after the next Google update.
A new store, a local first, a milestone year. We write the press release and send it to journalists and publications, so the coverage it earns can link back to your site.
Brands you stock, wholesalers you buy from and associations you belong to often keep a stockist or member list. We ask them to add you with a link to the right page.
If you sponsor a footy club or a show, its website should say so. We check those pages and ask for a link, marked as sponsored where Google's rules say it should be.
Semrush shows which sites link to the businesses outranking you. We sort the gaps you could realistically win from the ones that were bought.
Old pages that other sites still link to can end in a 404 error. We redirect them to the right live page, so the value those links carry comes back to you.
Your monthly report lists the links we earned, where they point and what we're working on next. Nothing is hidden behind a dashboard you can't open.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Links are slow to earn, so the work runs month by month with a report and a call each time.
A free 30-minute call about your site, your competitors and the pages you most want to rank.
We review your current links in Semrush, check the pages they point to and fix anything broken before outreach starts.
Outreach, supplier and sponsor requests, guest articles and press releases where a story fits, all approved by you.
A monthly report lists every new link, and your account manager walks you through it on a call.
Safe link building
Google's spam policies say buying or selling links to manipulate rankings is link spam. Paid placements are allowed when they carry a rel="sponsored" or rel="nofollow" tag, which tells Google not to pass ranking credit. So when a link building specialist promises dozens of high-authority links for a small fixed fee, ask where they come from.
Our approach starts with your own site. We fix what stops a page deserving links, then go after links from Australian sites your buyers already read. You see every link before it goes in the report.
Fewer links, from places your customers would recognise.
What every plan includes
Press releases are a separate PR service, from $1,000 + GST each, including distribution to journalists and publications across Australia.
Our work
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Resources
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Last week we talked about White Hat SEO and why it should be the focus of your SEO strategy. Today, we’re going to look at its wicked stepsister, Black Hat SEO. While White Hat SEO is a set of best practices using honest organic techniques to enhance a website’s performance in Google search, Black Hat SEO aims to achieve
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsLink building is part of an SEO plan here, which starts from $1,000 + GST a month with no lock-in. That covers off-site link building alongside keyword research, on-page work and a monthly report. If a story suits a press release, that's a separate PR service from $1,000 + GST. We don't sell links by the dozen, because a price per link usually means bought links.
Link building is getting other websites to link to pages on your site. A link might come from a news story about you, a supplier's stockist list, a club you sponsor or an industry article. Each one sends some visitors your way and tells search engines that another site trusts you enough to point readers at you.
In SEO, link building means earning links that help a page rank higher in Google. Google reads links from other sites as a sign a page is worth showing. Relevance matters more than volume: one link from your regional newspaper or industry association usually does more than dozens from directories nobody visits.
SEO link building earns links because your business or content gives a site a reason to link; buying links pays for ranking credit. Google's spam policies treat paid links that pass ranking credit as link spam. Paid placements are fine when tagged rel="sponsored" or rel="nofollow", but those tags mean they don't pass ranking credit.
A link building service is someone doing the research, outreach and follow-up to win links for you. With us, that means checking which sites link to your competitors and asking suppliers and partners to list you. We also pitch articles and press stories, and fix broken links to your site. A link building agency should show you every link it earns.
Our link building work includes a backlink review in Semrush, a competitor link gap check and outreach to relevant Australian sites. We also ask suppliers, sponsors and associations to list you. We repair broken inbound links with redirects and point internal links at the pages you want to rank. Every new link goes in your monthly report.
Link building helps SEO by giving Google outside evidence that your pages are worth ranking. A page with relevant links from trusted Australian sites tends to outrank a similar page with none. Links also bring their own visitors: a reader of your local paper's story can click straight through to your booking page.
Expect months, not weeks. Outreach takes time, editors reply slowly and Google needs to crawl the new links before rankings move. We report progress every month, so you can see links being earned before the rankings follow. If your site has a technical problem stopping Google reading it, links won't fix that, and we'll tell you before we quote.
No. A fixed link count pushes any agency towards low-quality sites to hit the number. Instead, you see each link we earn, the site it came from and the page it points to. Plans run month to month with no lock-in contract, so if the work isn't worth it to you, you can stop.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
