Trades and industry
Automotive digital marketing for dealers, truck centres, workshops and parts suppliers: more enquiries for vehicles, service bookings and parts.
Partnership plans from $4,500 + GST a month
Automotive marketing
Rock Solid Marketing provides automotive digital marketing for dealerships, truck centres, workshops and parts suppliers across regional Australia. An automotive business is really two businesses under one roof. The showroom sells vehicles a few times a year to each buyer, while the workshop and parts counter need customers every week.
We market both from one plan. For Mildura Truck Centre we run social media, monthly ad campaigns, email templates and custom graphics and reels for new and used trucks. For Broken Hill Truck Centre we turn Paccar Parts catalogues into social posts, and we work with TRP Parts in Renmark on design, PR, social media and SEO.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We post your own yard, your technicians and the trucks that just arrived, with reels and graphics made for your page. Locals engage with people they recognise.
We run service and parts campaigns of their own: reminder emails, booking ads and seasonal checks, so the workshop has a marketing plan too.
We turn each catalogue into social posts and an email the week it arrives, as we do for Broken Hill Truck Centre's Paccar Parts specials.
We write price ads to the ACCC's guidance on single pricing and check every price with you before it runs.
Services
What we do for automotive businesses
Each channel has a job: social builds recognition, ads bring buyers, email brings customers back, and your website closes the enquiry.
Monthly posts, reels and custom graphics featuring your stock, your staff and your customers. We plan them around new arrivals, sales events and supplier promotions.
Google Ads and Meta ads that send buyers to specific vehicles and service bookings, aimed at the towns you actually sell to. Callen Mowatt runs the Google Ads side.
Service reminders, parts specials and new stock alerts sent to customers who agreed to hear from you. We built email templates for Mildura Truck Centre that their team reuses.
Stock and service pages that load fast on a phone and make it easy to call, book or ask about a vehicle.
Posters, invitations and social promotion for events in the yard. We designed Mildura Truck Centre's poster for its October 2024 customer appreciation night.
Sales, service and parts results side by side in one monthly report, so you can see which department the marketing is helping most.
Who it’s for
How it starts
We start by visiting or calling each department: sales, service and parts. Each has different customers, different busy seasons and different supplier programs, so each needs its own monthly goal.
Then we build one plan that covers all three, with a content calendar lined up with new stock, supplier promotions and local events. You approve the plan and the posts. Your account manager runs the rest and reports back each month.
One plan, three departments, one contact.
Work in this industry
Mildura VICRock Solid Marketing’s marketing partnership with Mildura Truck Centre, a heavy vehicle dealership in Mildura, supported truck and trailer sales, built a consistent brand voice and lifted enquiries for new and pre-owned trucks.
Significant increase in page engagement
Broken Hill NSWRock Solid Marketing managed social media and local promotion for Broken Hill Truck Centre, supporting sales, parts and servicing promotions with a consistent brand across its three locations.
Strengthened brand consistency across three locations
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Janine at Rock Solid Marketing has been fantastic to work with. She brings a clear, practical approach to online marketing and genuinely takes the time to understand your business before offering solutions. I highly recommend Janine for anyone looking for reliable, results-driven marketing support.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. We don't write manufacturer-mandated ads unless your supplier program allows local changes.
Pricing
Every plan includes a dedicated account manager, social media, Google Ads management, email marketing and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Rock Solid Marketing partnered with Mildura Truck Centre to enhance its social media presence and engagement. The goal was to develop and execute a strategic social media marketing plan that would boost brand visibility, increase engagement with potential customers, and drive traffic to their website. Services Provided Social Media Strategy & Planning: Content Creation &
In an ideal world, your Facebook page would collect likes organically – that is, by people enjoying your content enough to proactively ‘like’ your page. Maybe they come across your Facebook page via your website, or perhaps they saw a friend like or share something of yours on Facebook. Regardless, they found you naturally, liked
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur automotive digital marketing runs inside partnership plans from $4,500 + GST a month, covering social media, ads management, email and reporting. Ad spend is paid to Google or Meta on top. If a single workshop only needs social media, our social media plans start from $1,500 + GST a month. If that will do the job, we'll tell you before we quote.
Advertise each department separately, because automotive industry marketing works best when sales, service and parts each have a goal. Use Google Ads for people searching for a vehicle, a service or a part right now, and Meta ads to show new stock to people in your towns. Give every ad one clear action, such as calling about a specific truck or booking a service, and track which department each enquiry goes to.
Show the people behind the business. Post your technicians, your new arrivals and your customers' vehicles, keep your Google Business Profile current, and ask happy customers for reviews. Local events help too: Mildura Truck Centre's customer night and its presence at a local jobs event both gave the community a reason to talk about it.
An automotive digital marketing agency plans and runs the online side of selling vehicles, service and parts: social media, ads, email, the website and reporting. A good one also understands supplier programs, seasonal demand and pricing rules. As an automotive marketing agency, we give you one account manager who knows each department's goals.
Yes. The Australian Consumer Law requires a single total price to be shown prominently when a business advertises a price it can work out, and the ACCC publishes guidance for vehicle dealers on how that applies. We write price ads to that guidance and check them with you, but you stay responsible for your own compliance.
Yes. We help you ask every customer for a review at the right moment, such as when they collect a vehicle, and reply to reviews in your voice. We never write fake reviews or filter out unhappy customers before asking, because the ACCC treats both as misleading conduct.
No, but it's where most of our automotive clients are: Mildura, Broken Hill and Renmark. Automotive marketing in Australia works much the same in a city, with more competition and bigger budgets. What we bring from the regions is knowing how much a dealer's reputation in town matters.
No. Partnership plans have no lock-in contracts and are reviewed monthly, so you can change the hours or the focus as your season changes. Ad budgets can be paused at any time. Your social pages, ad accounts and website stay in your business's name, and we'll tell you when a month's results suggest a change.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
