SEO
WordPress SEO services for Australian businesses whose WordPress site should be winning enquiries but sits quietly well down the results.
WordPress and SEO
Rock Solid Marketing provides WordPress SEO services for Australian businesses, from our office in Mildura. WordPress is a good platform for SEO, but it leaves a lot to settings and plugins. One box ticked in the wrong place can hide your whole site from Google.
We see the same problems again and again. The "Discourage search engines" box left ticked after launch. Two SEO plugins writing different titles for the same page. A page builder loading scripts on every page, and plugins years out of date. None of it shows on the screen, which is why it can sit there for months.
SEO plans start from $1,000 + GST a month with no lock-in, and the first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we fix
These are the WordPress-specific checks we run first, because each one can hold back every page on your site at once.
Under Settings, Reading, the "Discourage search engines" option asks Google not to index you and switches off the sitemap WordPress builds. We check it first.
Yoast SEO and All in One SEO both work well, but running two causes clashing titles. We keep one, configure it and fill in the fields for your key pages.
Heavy themes and builders can load scripts your page never uses. We measure your speed on a phone, then trim images, scripts and plugins that slow it down.
Clear URLs such as /electrical-repairs/ beat ?p=123. If URLs change, every old address gets a redirect, so links and rankings carry over.
We tidy thin tag and category archives, fix duplicate pages and make each service page answer one search well, with headings in the right order.
Outdated plugins are a security risk and a speed drag. Our care plans keep WordPress core, themes and plugins updated and backed up.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
Settings and plugins first, then pages and content, with a check after every plugin update.
A free 30-minute call about your site, the searches you want to win and who looks after it today.
We review settings, plugins, theme speed, permalinks and Search Console, then list the fixes in order of impact.
Our developer makes the technical fixes while we improve titles, content and internal links on your key pages.
A monthly report on rankings and enquiries, and a call with your account manager about next steps.
SEO and site care
Plenty of guides on SEO WordPress settings stop at installing a plugin. In practice, most SEO on WordPress fails slowly, after the work is done. A plugin update breaks a title tag or a new page goes live without a description. That's why our SEO services for WordPress sit alongside our website care plans. Basic care starts from $275 + GST a month, minimum 6 months, and covers updates, backups and security checks.
Lindsay Buckley, our Digital Mastermind, has 15+ years of SEO and WordPress experience. Saimul Islam, our developer, makes theme and code changes. If your site is too old to fix well, we'll tell you before we quote.
SEO that still works after the next plugin update.
What every plan includes
Website care is separate: Basic from $275 + GST a month and Essentials (with SEO optimisation, hosting, domain and SSL renewal) from $395 + GST a month, both with a 6-month minimum.
Our work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
For those of us who are less tech savvy, WordPress plugins make it immensely easier to optimise our website without much technical know-how. If your goal is to show up higher in the Google search rankings, you absolutely need to install the Yoast SEO plugin. Yoast provides a helpful real-time guide to tweaking your posts and
If you’ve got a website that you want to show up in Google search results, then you’re probably familiar with the term SEO. Whether you’re outsourcing this task to an SEO agency in Melbourne, or are a optimisation whiz who knows exactly how to get your site onto Page 1 of Google, then great! You’re all set
In an ideal world, we could just set up a WordPress site and it would magically take care of itself. Wouldn’t that be nice? The reality, though, is that websites require maintenance. Here are some easy things you should be doing to optimize your WordPress website after the web design stage that will make a
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur WordPress SEO services start from $1,000 + GST a month, with no lock-in contract. That covers the SEO work: settings, plugins, content, speed and links. Keeping WordPress updated and backed up is a separate care plan, from $275 + GST a month with a 6-month minimum. You see both prices before anything starts.
Because on WordPress the platform and the SEO affect each other. A plugin update can undo your title tags, a slow theme can drag down rankings and a settings change can hide the site. Having the same team look after both means problems get caught and fixed before they cost you enquiries.
Put your main keyword in the page title, the URL slug, the first paragraph and at least one heading, using the WordPress editor. Write it naturally: once or twice in a short page is plenty. Then use other words customers use for the same thing, rather than repeating one phrase.
Install one SEO plugin, such as Yoast SEO or All in One SEO. Then open the page and fill in its SEO title and meta description fields. Most plugins also have a focus keyword box. WordPress doesn't add a meta description field on its own, so the plugin is what makes this possible.
Yoast SEO and All in One SEO both do the job, so pick one and set it up properly. What matters more is not running two at once, because they can write clashing titles and sitemaps. If your site already has one installed and configured, we'll usually keep it rather than switch.
Settings fixes, such as a site wrongly set to discourage search engines, can show within weeks once Google recrawls. Content and link work usually takes a few months, and competitive searches longer. Your monthly report shows rankings, traffic and enquiries, so you can see progress before it shows up in your sales.
Usually not. Most WordPress sites can be fixed with settings, plugin and content changes. A rebuild makes sense when the theme is unsupported, very slow or impossible to edit. If that's your site, our Standard website package (10 to 25 pages, $6,500 + GST) includes SEO plug-ins, and we'll explain why before you spend anything.
Not for SEO. Our SEO plans run month to month with no lock-in contract and no exit fee, reviewed with you each month. Website care plans are different: they have a 6-month minimum, because updates and backups only protect you if they keep running. Your account manager explains both before you sign anything.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
