Health, care and community
Aged care marketing for Australian providers: clear answers for the families choosing care, and respect for the older people receiving it.
Partnership plans from $4,500 + GST a month
Aged care
Rock Solid Marketing plans and runs marketing for aged care providers across Australia, from our office in Mildura. Most of the choosing is done by adult children, often within days of a parent's hospital stay. They search on a phone at night, compare homes on My Aged Care, then ring two or three providers.
Your marketing has to answer their questions fast: is there a place, what does it cost, can we visit, who will look after Mum. It also has to speak with respect to the older people themselves, who read the local paper and want to be asked, not told.
Partnership plans start from $4,500 + GST a month, and every plan starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We write plain-English pages and brochures on costs, care types and next steps, checked by your team, so the first call starts further along.
We plan messages that lead with continuity, so staff, residents and the public hear the same thing. We did this for Southern Cross Care in Broken Hill.
We build a site around real photos and stories, with consent, and an enquiry path a stressed family can finish on a phone.
Nursing home marketing can't rely on referrals alone. We add search, social media and local press, so families who don't know you yet can find you before they need to decide.
Services
What's in the plan
Strategy, website, social, PR and design from one team, so families meet the same warm, clear message everywhere.
Residential care, home care and respite have different buyers. Your aged care marketing strategy gives each one its own message, channel and timing.
Clear care types, fees explained, tour bookings and large, readable text. We build sites to WCAG 2.2 AA so older visitors can use them too.
Residents' birthdays, lifestyle activities and staff profiles, shared with consent. Families follow along, and future families see what daily life looks like.
Brochures, fee guides and newsletters for older readers and the GPs and discharge planners who hand them out.
New wings, programs and milestones are pitched to local media, so the community hears it from you first.
A HubSpot dashboard shows which channel each enquiry came from, so you know whether the website, the paper or Facebook brought the family to you.
Who it’s for
Our aged care work
We designed the website and run the marketing partnership for Princes Court, a community-owned aged care provider in Mildura. That includes social media, storytelling and community campaigns across its three services. We've also worked on brand, website and social media for Sunraysia Residential Services, and on the strategy and an award submission for Care Villas Australia.
The rules shape every word. We make no promises about places, funding or Star Ratings, quality claims come only from you, and every resident story is shared with consent.
Warm, clear and careful with every claim.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Rock Solid Marketing provided marketing strategy and tender writing for Care Villas Australia, which won the 2024 Future of Ageing Award in the Property and Design category for its Smart Care Villa.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. New websites are priced as website packages, from $5,000 + GST.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
Since 2018, Rock Solid Marketing in Mildura has been a leader in Aged Care Marketing, delivering targeted strategies and high-performance lead generation for Retirement Villages, Aged Care Homes, and Home Care Package Providers. Our expertise extends beyond traditional and digital marketing —we understand the complexities of the aged care sector and create customised marketing solutions
Key Project: Care Villas Australia – Aged Care Marketing & Award Submissions Rock Solid Marketing partnered with Care Villas Australia to provide comprehensive marketing strategies and professional tender writing services, which contributed to multiple national award wins. Most notably, Care Villas Australia was recognized at the 2024 Future of Ageing Awards in the prestigious Property
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, search and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is paid to the platforms on top. If a website refresh or a brochure is all you need, we'll tell you before we quote.
Market to older people through the channels they trust: the local paper, Facebook, community events and their GP's waiting room. Give them a phone number that a person answers. Use clear, large type and plain words. Many older Australians are online, but they still value a printed brochure they can keep on the bench.
Speak to seniors as capable adults making their own choices. Show real people their age doing things they enjoy, not stock photos of frailty. Lead with independence, company and good food rather than care needs. Then give the details they ask for: costs, contracts and who to call.
Write for two readers at once: the elderly person, and the adult child who is doing the research. The parent wants respect and reassurance. The family wants facts fast: availability, fees, care levels and visiting. Pages and brochures that answer both stop the family having to translate for their parent.
Each older generation uses media differently, so mix the channels rather than picking one. People in their 60s often research online and on social media. People in their 80s lean more on print, radio, word of mouth and their children. A good plan reaches the parent and the adult child in the places each one actually looks.
Marketing for nursing homes and home care starts with what families need to decide: care types, fees, availability and visiting. Make all of it easy to find on a phone. Keep your My Aged Care listing accurate, share real stories with consent, and stay visible in local media. Then measure which channel brings enquiries, so next year's budget goes further.
No. Admissions depend on your care, your places and your community, and Star Ratings are set by the Australian Government. We don't make promises about places, funding or ratings in your marketing either. What we can do is make it easier for the right families to find you, understand you and get in touch.
A good aged care ad agency knows the rules, writes with warmth and shows you work for other providers. Ask how it handles resident consent, quality claims and complaints on social media. We have aged care clients in Mildura and Broken Hill, and our partnership plans have no lock-in contracts.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
