SEO
International SEO for Australian exporters, tour operators and online stores that want buyers in other countries to find them on Google.
Beyond Australia
Rock Solid Marketing provides international SEO for Australian businesses that sell to customers in other countries, run from our office in Mildura. It means choosing how your website is set up for each market, researching what people search there, and telling Google which page belongs to which country.
You might ship to New Zealand and the US but only rank at home. Or your bookings come from overseas visitors who search in their own words long before they land. A site built only for Australia often shows the wrong page, currency or spelling to everyone else.
International work sits inside our SEO plans, from $1,000 + GST a month with no lock-in. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we set up
Most problems with overseas rankings start in the set-up rather than the content, so that's where the work begins.
A country domain such as .co.nz, a subfolder like /nz/ or a subdomain: Google Search Central sets out the trade-offs of each. We pick one that suits your budget, your platform and your markets.
Hreflang tags tell Google which version of a page is for which country or language. Each version has to point back to the others, so we test them until the right page shows in each market.
Buyers in the UK, the US and New Zealand use different words and spellings. Each market gets its own research from Semrush's country databases, not a copy of your Australian keyword list.
Prices in the local currency, local spelling, shipping and returns details, and contact hours that suit the buyer's time zone. Each market's pages differ for real reasons, not just a changed flag.
Your monthly report splits rankings, clicks and enquiries by country. You can see which market is growing and which needs work before you spend more there.
Need pages in another language? We arrange professional translation through specialists we work with, or work alongside your translator, and handle the keywords and tags around it.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
One market set up and tested before the next, with your home rankings protected throughout.
A free 30-minute call about where your customers are, which countries you want to reach and what your website runs on.
We crawl your site, connect Search Console and check search demand in each target country with Semrush's country data.
Our developer builds the structure, adds hreflang and localised pages, and tests everything before it goes live.
Monthly work on content and links in each market, with a report and review call split by country.
How it starts
International SEO marketing starts with the market you already have. Your Australian rankings and Google Business Profile are worth protecting, so nothing moves until we've crawled every URL and mapped what changes. Then we check which countries already send you enquiries, and whether people there search for what you sell.
If one overseas market makes sense, we set it up properly before adding a second. If the numbers say an overseas push won't pay for itself yet, we'll tell you before we quote.
Protect the home market, then grow the next one.
What every plan includes
Translation, new country websites and larger builds are quoted before work starts, at $175 + GST an hour or as a website package.
Our work
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Resources
What is keyword research? Finding the words customers type into Google, checking how often they’re searched and how hard they are to rank for, then choosing well.
SEO competitor analysis shows who outranks you on Google and why. A 6-step guide: find your real competitors, compare pages, keywords and backlinks, then act.
Moving your website to a new domain? Here’s how to keep your SEO: set up 301 redirects, keep Google Analytics tracking and tell Search Console about the move.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsThey start from $1,000 + GST a month, inside our standard SEO plans with no lock-in. Each extra country adds research, pages and links, so a plan covering several markets costs more than one covering Australia alone. You get a fixed monthly quote after the discovery call, and translation is quoted separately.
You choose one site structure, research each country's searches and add hreflang tags so Google shows the right page in each market. Then each market needs its own localised content and links. We set up one country, check it works in Search Console, and only then add the next.
By checking each market separately every month. SEO for international sites breaks quietly: hreflang tags fail when pages are added or removed, prices and shipping details date, and rankings can slip in one country while rising in another. Your monthly report and our checks cover each market on its own.
The site itself usually looks the same, but Google's results around it change by country. People overseas may see a different page of yours, or none at all, because Google ranks by the searcher's location. A Semrush rank check set to that country's database shows where you appear there.
Use a rank tracker set to each country, or the Ad Preview and Diagnosis tool in Google Ads, which shows results for a chosen location. Search Console's Performance report also filters clicks and impressions by country. That report is where we start every international audit.
For most Australian businesses, a subfolder such as /nz/ or /us/ on your existing domain is the simplest choice. It shares the authority your site already has. Country domains like .co.nz send a stronger local signal, but each one has to earn its own links. We recommend one after looking at your platform and budget.
Yes, for the SEO side. Our team works in English, so pages in other languages are translated by professional translators we work with, or by yours. We handle the keyword research in that language, the hreflang tags and the page set-up. Google recommends a separate URL for each language version rather than switching text automatically.
Look for a team that explains its site structure and tests hreflang rather than just adding it. A good one protects your home rankings before chasing new ones. Ask who does the technical work. With us, our own developer makes the changes and our SEO specialist leads the strategy, so nothing gets lost between the two.
Sometimes. International SEO from Australia makes sense when you already get overseas enquiries, can ship to or serve those buyers, and people there search for what you sell. If that isn't true yet, stronger national SEO will usually do more for you, and we'll say so before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
