Trades and industry
Marketing for builders who want the next contract signed before the current job hands over: steady enquiries and proof from every build.
Partnership plans from $4,500 + GST a month
Builder marketing
Rock Solid Marketing provides marketing for builders across Australia, from regional builders doing new homes and extensions to small commercial firms. Your problem is timing. You're flat out on one job, nobody has time to chase the next, and when the last job hands over there's a gap in the calendar.
We keep the pipeline moving while you build. Your website, Google profile and ads keep working, every finished job becomes a project story with photos, and enquiries get followed up before they go cold. We've done this kind of work for trade businesses across our region and for a custom home builder in Melbourne.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We keep marketing running through busy months and turn ads up 3 to 4 months before a known gap, so the calendar stays full.
We plan the handover shoot with you, then write a short project story for your website, social pages and quotes.
Your website shows the kind of work you do and rough budgets, and the enquiry form asks the questions you'd ask on the phone.
We put your licence number in ads and on your website where your state requires it, using the details you supply.
Services
What we do for builders
Each piece supports the next contract, and one account manager keeps them all moving while you're on the tools.
Project galleries, the kind of work you take on, your service area and a clear enquiry form. Built to load quickly on a phone at the end of a long day.
Your Google Business Profile, local search and pages for the towns you build in, so people searching for a builder nearby find you first.
Google Ads and Meta ads timed to gaps in your build calendar and aimed at the towns you work in. You set the budget and pay the platforms directly.
Each finished job becomes a short case study with photos, what the client wanted and how you solved it. Buyers trust real projects more than slogans.
Frame, lock-up, fit-out and handover photos posted as you go, with the client's permission. Your followers see the quality before they ever call.
A simple system so every enquiry gets a reply, a follow-up and a reminder, even when you're on site all week.
Who it’s for
How it starts
The first conversation is about your calendar, not your logo. When do current jobs finish, where are the gaps, and what kind of job do you want more of? That tells us how hard to push and when.
Then we look at your website, Google profile and past enquiries, and build a plan with you. Online marketing for builders works best when it's steady, so the plan keeps running through busy months and lifts before quiet ones.
Market for the gap before it arrives.
Work in this industry
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Truganina VICRock Solid Marketing designed and built a new website for Jaxxon Wrapz, a vehicle wrap and signage business in Truganina VIC that installs Australia-wide. It shows wrap prices for six vehicle types, a gallery of 67 photos of real wraps and a quote form.
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing built a new website and content management system for Aline Trading, with a complete product catalogue the team can update themselves, searchable by category, price and specification.
Encounter Bay SARock Solid Marketing designed the G4U brand and built the website for Gunning For You, a licensed firearms dealer in Encounter Bay SA, then ran its SEO and social media after the 2019 launch.
We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.
The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Callen MowattGoogle Ads SpecialistGold Coast QLD
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to Google or Meta on top of your plan. Photography and video shoots are priced to the job.
Pricing
Every plan includes a dedicated account manager, Google Ads management, SEO, social media, content and reporting.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
Note: Before reading this post, make sure you’ve 1. Selected keywords to optimise for, and 2. Done an SEO competitor analysis. Once you’ve got your SEO keywords and competitors lined up, read on! So you know which keyword phrases you want your website to rank for in Google Search, and who your SEO competitors are
Pardon us for asking such an obvious question, but: what’s the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don’t – that’s in the names. But beyond that, how else are they different? How do they work, and most importantly: which
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur marketing for builders runs inside partnership plans from $4,500 + GST a month, covering your website, Google, ads, social media and reporting. Ad spend is paid to the platforms on top. If a Google Business Profile set-up ($500 + GST) and a steady stream of reviews will do the job for now, we'll tell you before we quote.
For most builders, it's a website with real projects, a strong Google Business Profile with reviews, and ads switched on when the calendar has gaps. Word of mouth still matters most, so we make it easy for happy clients to recommend you and for their friends to check you out online.
It depends on the channel. Google Ads can bring calls soon after launch, while search rankings and reputation build over months. That's why we plan around your build calendar: ads cover the short term, and the website, Google profile and project stories build the long-term pipeline.
Show the work you want more of and say who it suits. Builders who publish project galleries, rough budget ranges and the areas they cover get fewer tyre-kickers and more serious enquiries. Ask the right questions in your enquiry form, such as timing, block and budget, so you can qualify leads before you visit.
In several states, yes: builders must include their licence number in advertising. The rules differ by state and by the type of work, so check with your state's building regulator. We add your licence number wherever it's required, using the details you give us, and you stay responsible for compliance.
It's everything from the first enquiry to the signed contract. Marketing brings the enquiry; sales is the follow-up, the site visit, the quote and the reminder when a client goes quiet. We help with both halves: the marketing, plus a simple follow-up system so quotes don't sit unanswered.
Because marketing is the first thing to stop when you're busy. A marketing agency for builders keeps it running while you're on site, so you're not starting from zero when a job finishes. You still approve the plan, the photos and every post that carries your name.
Yes. Builder marketing in Australia works the same way whether you build in Mildura, the Riverland or a capital city suburb: real projects, local search and steady follow-up. We meet by phone or video, and at our Mildura office by booking. Most of our clients are regional, so we know towns where everyone knows the builder.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
