SEO
Ecommerce SEO for Australian online stores that want their product and collection pages found by ready-to-buy shoppers.
Online store search optimisation
Rock Solid Marketing delivers ecommerce SEO for online stores in Mildura, regional Australia and nationwide. When someone types a product or category name into Google, you want them landing directly on your collection or product page. If your store relies entirely on paid ads for every sale, your acquisition cost climbs the moment you pause your ad spend.
Our team works across Shopify and WordPress (including WooCommerce). We combine developer support with Semrush keyword research and product copywriting. We fix duplicate filter URLs, slow product images, thin collection descriptions and missing metadata so search engines index your catalogue properly.
Ongoing plans start from $600/month with no lock-in contracts, and E-commerce website packages start from $6,000. If your checkout flow needs fixing before you spend money driving traffic, we'll tell you on a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we optimise online stores
Online stores have different search challenges from brochure sites: we focus on your categories, products, site speed and crawl budget.
Shoppers often search for a product type ('boutique shiraz', 'heavy truck parts') rather than a SKU code. We write your collection pages for those searches.
Pasting the manufacturer's description leaves your store identical to fifty other retailers. We rewrite priority product titles, descriptions and meta tags around buyer searches.
Faceted filters and out-of-stock items can create thousands of duplicate URLs. Our ecommerce SEO experts clean up canonical tags, XML sitemaps and robots.txt rules.
Slow product galleries cost you both Google rankings and mobile checkouts. We compress oversized product photos and tighten page load times across phones and desktops.
We connect your blog articles and buying guides directly to your collection and product pages. Informational readers get a clear path to purchase.
Every month you receive a custom report and a review call. We track your category and product rankings, organic store traffic and sales enquiries.
Who it’s for
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Saimul IslamDeveloper & AI expertBendigo VICHow it works
We prioritise the categories and products with the highest commercial return first, then work through your catalogue month by month.
We start with a free 30-minute call to review your store platform (Shopify, WordPress or custom), your best-margin product lines and your current traffic.
We map buyer keywords in Semrush to your collections and products. We also set up Google Analytics 4 and check your sitemaps, speed and crawl errors.
Each month we optimise priority collection and product pages, fix technical issues, add internal links and build offsite authority.
Your account manager walks you through a custom monthly report showing keyword rankings, organic store visits and next month's catalogue targets.
Built for online retail
When store owners compare the best ecommerce SEO services or the best ecommerce SEO agency, the real test is platform skill. Your team needs to work inside your store without breaking your layout or checkout. Because Rock Solid Marketing has both search strategists and web developers, we handle both the keyword copy and the technical Shopify or WordPress adjustments.
We help Murray Darling wineries like Capogreco Winery Estate and trade suppliers across Australia grow their online sales. Our SEO ecommerce services focus on steady orders, and every plan runs month to month with no lock-in contract.
Search strategy, store development and product copy under one roof.
What every plan includes
Need a new online store first? Our E-commerce website package starts from $6,000.
Our work
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Far West NSWRock Solid Marketing promoted Out of the Ordinary Outback’s accommodation in far west NSW, including the Broken Hill Outback Resort and the Underground Motel White Cliffs, with social media, content and SEO that led to more bookings.
Increased Bookings: Our promotional campaigns successfully led to a noticeable rise in bookings for the featured properties, particularly during high-demand travel periods.
Resources
A landing page that converts visitors to leads or customers is the goal of every website. If your website is not reeling in as many customers or sales as you would like, many conversion optimization strategies can be utilised in your design. In this article we’re going to discuss 5 factors that you can use
Ever click onto a website and have to wait for images and graphics to load on it? I don’t know about you, but we here at Rock Solid Marketing don’t like it, and more importantly Google doesn’t like it. In fact, Google takes page loading speed into account when determining search rankings Simply put, website
We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven’t yet!). This week, we’re spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOnline store search optimisation improves your website so its category, collection and product pages rank higher in unpaid Google results. Planning SEO for ecommerce website catalogues combines keyword research for product terms, unique product descriptions and clean filter URLs. We also improve mobile speed and build links so shoppers buy from your store.
In online retail, search work has to manage hundreds of product and filter URLs rather than a handful of service pages. We prevent duplicate pages caused by size or colour filters and handle out-of-stock items without creating broken links. We also write collection pages that match how Australians search for products.
Search engine optimisation in e-commerce delivers the best return on high-intent shoppers who already know what product or category they want to buy. Ranking your core collection pages and flagship products brings in steady daily store traffic without paying a per-click fee every time a shopper visits.
Paid ads stop sending traffic the hour you pause your budget, whereas SEO services for ecommerce build lasting visibility on your collection and product pages. Many online stores use Google Ads or Meta ads for seasonal promotions while relying on organic search to bring in consistent orders every month.
Our online store search plans start from $600/month, with no lock-in contracts and no exit fees. Your monthly price depends on the size of your product catalogue and how many collection and product pages we optimise each month. If you also need a new store built, our E-commerce website package starts from $6,000.
We work with boutique wineries, food producers, trade parts suppliers, retail stores and regional brands across Australia. For example, we built the online wine shop and search foundations for Capogreco Winery Estate in the Murray Darling region. That project helped them showcase their heritage and sell direct to consumers nationwide.
We work directly with Shopify and WordPress (including WooCommerce) every day. Our developer Saimul Islam also works across BigCommerce, Squarespace, Webflow and Wix. We make the technical, collection and product updates directly inside your store platform so you never have to wrestle with code yourself.
Deleting an out-of-stock product page that ranks on Google throws away its search traffic and creates a broken link. If the item will return, keep the page live and let shoppers enquire or browse related items. If it is permanently discontinued, we redirect the URL to the closest matching product or parent collection page.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
