SEO

Technical SEO for sites Google can read

Technical SEO for Australian businesses whose websites look fine but don't show up: we find what's blocking Google and fix it ourselves.

Under the bonnet

The plumbing under your website

Rock Solid Marketing provides technical SEO for Australian businesses whose websites aren't being found, from our office in Mildura. It covers the parts of your site visitors never see: how Google crawls it, which pages it indexes, how fast it loads and where old links lead. When any of that breaks, good content can sit unseen for months.

You might have noticed a new page that never appears in Google, a site that crawls along on a phone, or traffic that dropped after a redesign. Most agencies send a long audit and leave you to find a developer. We find the problem in Google Search Console and a Semrush site audit, then our developer fixes it.

This work is part of every SEO plan, from $1,000 + GST a month with no lock-in. The first step is a free 30-minute discovery call.

Two colleagues reviewing a website on a laptop
Found and fixedOur developer makes the changes

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

What we check and fix

Technical SEO services that end in a fixed site

Each check below ends with a change on your site, not a line in a report you have to hand to someone else.

Crawling and indexing

Search Console's Page indexing report shows which pages Google left out and why. You see each reason in plain words, from stray noindex tags to pages blocked in robots.txt, and we clear them.

Speed and Core Web Vitals

Google's guide sets good scores at 2.5 seconds for LCP, 200 milliseconds for INP and 0.1 for CLS. Your pages get there when oversized images, heavy scripts and slow hosting are dealt with.

Redirects and broken links

A redesign or a new domain can strand years of links to your site. Old URLs get mapped to new ones with 301 redirects, and 404 errors that waste your visits are cleared.

Sitemaps, robots.txt and canonicals

Your XML sitemap should list the pages you want found, robots.txt should block only what it should, and canonical tags should point duplicates to one version.

Site structure and internal links

Important pages buried 4 clicks deep get crawled less. Tidy menus, breadcrumbs and internal links keep your key pages close to your home page.

Structured data

Schema markup tells Google what your page is about: your business, your services, your FAQs. It goes in where it fits and gets tested in Google's own tools.

Your specialists

The people who fix your site

Meet the whole team
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC

How it works

How the work runs each month

Find the blockers first, fix them in order of impact, then keep watching so they don't come back.

  1. Discovery call

    A free 30-minute call about your site, your platform and any recent drops in traffic or rankings.

  2. Crawl and diagnose

    We connect Search Console, run a Semrush site audit and list the issues that hold your site back most.

  3. Fix in order

    Our developer makes the fixes in priority order, with your approval, and re-checks each one.

  4. Monitor and report

    Monthly checks catch new errors early, and your report and review call cover what changed.

How we work

Fix technical SEO problems in order of impact

Plenty of technical SEO auditing services stop at the report. Our technical SEO audit services start with a crawl in Semrush and a read of your Search Console reports. You get the findings sorted by how much each one holds you back, not by how many warnings a tool shows. A site with one blocked folder can lose more than a site with dozens of minor warnings.

Then the fixes happen in that order, inside your plan. Bigger jobs, such as rebuilding a slow theme, are quoted first at $175 + GST an hour. If a full rebuild would cost you less than patching an old site, we'll tell you before we quote.

  • Search Console Page indexing and Core Web Vitals reports
  • Semrush site audit crawl
  • Issues ranked by impact, not count
  • Fixes made by our developer, with your OK
  • A re-check after each fix

One team finds it, the same team fixes it.

Site audit dashboard showing a health score

What every plan includes

What our technical SEO service covers

Developer on the teamSearch Console set-upNo lock-in contractsMonthly report
  • Google Analytics and Search Console set-up
  • Semrush site audit crawls
  • Robots.txt and XML sitemap checks
  • Indexing and canonical tag fixes
  • Page speed and image optimisation
  • 301 redirects and 404 clean-up
  • Internal link structure
  • Title tags and meta tags
  • Monthly strategy discussion
  • A monthly custom report and review call

Larger development jobs, such as a theme rebuild, are quoted before work starts at $175 + GST an hour.

Our work

Websites we've built, rebuilt and repaired

View all portfolio

We approached Rock Solid Marketing to build our online store for our retail division and to look after our existing website. The professionalism of Sean and his team from day one was incredible, they took the time to sit down with us to discuss our exact requirements and they offered suggestions for the build which would improve the overall running of the store.

The finished result of our online store is nothing short of fantastic- it integrates with our point of sale software, it is very easy to navigate, and presents and operates as a professionally made web store should. Since completion and hand over, the back up support we receive from Rock Solid Marketing is remarkable- nothing is too much trouble and we can contact the team at any time with any questions we may have. I have absolutely no hesitation in recommending Sean, Janine and the team from Rock Solid Marketing for building or revamping a website, creating an online store to suit your business or with online marketing.

Travis BroadstockOwner – Exposed Signage and ApparelRead the Exposed Signage & Apparel case study

Resources

Learn more about site health and SEO

All articles

FAQ

Your technical questions answered

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

It's part of our SEO plans, which start from $1,000 + GST a month with no lock-in. That covers the checks and the routine fixes. Larger jobs, such as rebuilding a slow theme or moving domains, are quoted first at $175 + GST an hour. You approve any extra cost before work starts.

It means making a website easy for search engines to find, read and store. It deals with the structure behind the content: how pages link, how fast they load, which ones are indexed and where old addresses redirect. If Google can't crawl a page properly, it can't rank it, however good the writing.

In digital marketing, technical SEO is the foundation the other channels lean on. Google Ads, social posts and emails all send people to your website. If the site is slow or broken on phones, those clicks are wasted too, so fixing the technical side often lifts results across the whole marketing mix.

It includes crawling and indexing, site speed, mobile usability, HTTPS, XML sitemaps, robots.txt, canonical tags, redirects, internal links and structured data. Content and links sit on top of that base. A technical SEO services company should check each of these and explain which ones matter for your site.

You get Search Console and Analytics set-up, regular Semrush site audit crawls and sitemap and robots.txt checks. Indexing and canonical fixes, speed work, redirects and internal links follow. Our developer makes the fixes, not just the list. Each month your report shows what we found, what we fixed and what's next.

A technical SEO is a specialist who finds and fixes the code and server problems that stop a site ranking. Some agencies only diagnose. On our team, Lindsay Buckley leads the SEO side and Saimul Islam, our developer, works across WordPress, Shopify and other platforms to make the changes.

SEO issues are problems that stop search engines finding, understanding or trusting your pages. Common ones are pages marked noindex by mistake, broken links, missing redirects after a redesign, slow mobile load times, duplicate pages and missing title tags. A Semrush site audit or Search Console usually shows them within days of connecting.

Because nothing else in SEO works if Google can't reach your pages. A blocked folder, a redirect loop or a site that loads slowly on 4G can undo months of content work. These fixes are often your quickest SEO wins, because they let Google reach pages you've already paid to write.

Yes. Most technical SEO agency services hand you a list. We make the changes on WordPress, Shopify and custom sites built by others, and we've rebuilt a stalled Shopify store for Exposed Signage and Apparel. We start by checking what we can safely change. If we need logins or hosting access, we'll ask for exactly what we need and nothing more.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.