Sunraysia Residential Services Inc
Rock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
The objective
What Sunraysia Residential Services Inc needed
SRS had a strong local reputation, but its marketing didn’t match it. It needed one consistent brand across its services, a website that brought in enquiries and a plan to guide its marketing from month to month.
Key results
What changed for Sunraysia Residential Services Inc
- One clear, consistent brand across the SRS services and platforms
- Increased online visibility and improved search rankings
- Growth in qualified enquiries and customer engagement
- An automated online channel for donations and “sponsor a chook”
Visuals
The work up close
What we did
The work behind Sunraysia Residential Services Inc
Brand style guide
consistent colours and design elements across the SRS services, built on the brand the sector already knew
Brand messaging
one clear way to describe each service pillar, used the same way on every platform
Website audit and SEO
structure, content and keywords reworked so the site brings in enquiries
Marketing plan
content direction, campaign structure and audience targeting for ongoing activity
Print design
service brochures, stationery and traditional print ads
Email and social media
email newsletter (EDM) templates and a social media strategy
Ongoing marketing support
steady delivery across digital channels, as a team on their team
About the project
The Sunraysia Residential Services Inc story
About SRS
Sunraysia Residential Services (SRS) is a Mildura organisation that has supported people to live independently for almost 50 years. It provides aged care, disability and child care services, including accommodation, in-home support, skill development, lifestyle programs and NDIS services.
The challenge
SRS had a well-established reputation locally. Its marketing hadn’t kept up:
- Low visibility in search
- Different messages on different platforms
- No single brand approach across its service pillars
- No structured marketing plan
- A website that wasn’t bringing in enquiries
What we did
Rock Solid Marketing worked as a team on their team. We started with the brand: a style guide and new design elements, so every SRS service looks and sounds like part of one organisation. Those elements went into service brochures, stationery, print ads and email newsletter templates.
Next came the website. We audited it, then reworked its structure, content and keywords to help it rank and turn visits into enquiries. A marketing plan set the content direction, campaign structure and audiences for the work that followed, including a social media strategy.
We also set up an automated online channel for donations and the “sponsor a chook” program.
What changed
SRS moved from a limited online footprint to one consistent brand across its website, print, email and social pages. Supporters can now donate online without a phone call or a form in the mail.
In the client’s words
“Rock Solid Marketing helped us bring clarity and direction to our marketing. The improvements to our website and overall presence have made a real difference to how customers find and engage with us.”
Why it worked
What made the difference
SRS already had a name people trusted in Sunraysia, so we didn’t start again. We built on the brand the sector knew, gave every service the same look and voice, and made the website do more of the work. Ongoing support kept it consistent over time.
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