SEO
A content audit for Australian businesses: every page and post on your website checked and given a clear keep, update, merge or remove verdict.
Website review
Rock Solid Marketing audits the content of Australian business websites: we review every page and post and say which to keep, update, merge or remove. Maybe your blog has 200 posts written over ten years by three different marketers. Some still bring visitors. Others repeat each other or quote prices from 2019.
Old, thin and duplicated pages make a site harder for search engines and AI tools to understand, and harder for customers to trust. An audit gives you a list to act on, ranked by what will make the most difference.
Audits are billed at $175 + GST an hour. As an estimate, most small business sites take 4 to 8 hours. Start with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What you get
We judge each page on what it actually does for you, not on how old it is.
Each page and post is listed with its traffic, search clicks, rankings, word count, last update and links, so you can see the whole site at once.
We pull visits from Google Analytics 4, clicks and impressions from Search Console and rankings from Semrush. Pages are judged on results, not guesses.
Keep, update, merge or remove, with a line of reasoning for each. You can act on the list yourself or hand it to us.
When two posts cover the same topic, we name the stronger one and plan a 301 redirect for the other, so visitors and links carry across.
We also flag outdated prices, old staff names, offers that have ended and copy that no longer sounds like your business.
We take you through the findings on a call and agree the order of work: quick fixes first, rewrites next, removals last.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSW
Ami HeathMarketing LeadWollongong NSWHow it works
Four steps, with the hours agreed before any work starts.
A 30-minute call about your site, how many pages and posts it has and what you want it to achieve.
You give us read access to Google Analytics and Search Console. We crawl the site and pull the data.
Each page gets its numbers, its problems and a keep, update, merge or remove verdict.
We take you through the spreadsheet on a call and agree what happens first, whether you do it or we do.
In practice
When we moved Tristate Tours to a new website, we carried across 36 posts and 157 images with alt text. We also checked 116 old addresses so nothing was lost. Every move like that starts with the question an audit answers: what's worth keeping?
For an audit on its own, we crawl your site, pull 12 months of data and score each page. Content audit SEO checks sit alongside: duplicate titles, thin pages, broken links and pages competing for the same search. You get the spreadsheet and a call to talk it through.
Less content, working harder.
What's in the box
Estimate: most small business sites take 4 to 8 hours ($700 to $1,400 + GST). Large blogs with hundreds of posts take longer, and we confirm the hours before we start. Rewrites and redirects are separate work.
Our work
Broken Hill NSWRock Solid Marketing designed and built a new website for Tristate Tours, a small-group Outback tour company in Broken Hill NSW. Its 36 travel posts and WeTravel bookings came across, and every old page address still works.
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
If you’ve taken our advice and added a blog to your website, then this article should be extra useful to you! The fact is, once you’ve published a blog post and shared it with the world, it’s never actually finished (or perfect, for that matter). There’s always more you could to to improve it, especially when
You may have heard the slightly hackneyed phrase “content is king” before, but do you actually believe it? The Melbourne SEO specialists at Rock Solid Marketing certainly do! We ardently believe that content is the single most important thing to focus on when building out your website. Simply put, Google specifically looks for high quality
The equation for successful SEO content writing is a simple one. Provide your website visitor with concise, informative and useful content + present it in a way that is easy to use = more traffic and more sales! $$$ Effective content writing isn’t just for your online visitors though, you’re writing with another audience in
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsAudits are billed at $175 + GST an hour. As an estimate, most small business sites take 4 to 8 hours, so about $700 to $1,400 + GST. Large blogs take longer, and we confirm the hours before we start. If your site only has a handful of pages, we'll tell you before we quote and may cover it on the discovery call instead.
It's a page-by-page review of everything published on your website, judged on how well each page performs and whether it's still accurate. The result is a list of what to keep, update, merge or remove. It's the groundwork for better SEO, a redesign or a new content plan.
It's the ongoing habit behind a one-off audit: checking your pages on a regular cycle rather than once. Many businesses do a full audit every year or two and a lighter check each quarter. It stops small problems, like an expired offer or a dead link, from piling up.
List every URL on your site, add each page's visits and search clicks, then judge it. Keep what performs and is accurate, update what's useful but dated, merge pages that cover the same topic and remove what serves no one. Redirect anything you remove or merge to the closest live page.
Agree the goal first, such as more enquiries or a cleaner site before a redesign, because it changes the verdicts. Then share one spreadsheet, give each page an owner and set a deadline for decisions. A content audit consultant can run the data and chair the review, while your team checks the facts.
You can perform a basic audit with Google Analytics 4, Google Search Console and a spreadsheet. Export your pages, add their clicks and visits, then sort by the weakest. Paid tools like Semrush add rankings and duplicate checks, which is what a content audit strategist uses on larger sites.
Review your key service pages at least once a year, and every time a price, team member or offer changes. Review blog content every year or two. Seasonal businesses should check before each busy season, so customers don't land on last year's dates or prices.
A content marketing audit looks beyond your website to everything you publish: blog posts, emails, social posts and videos. Check which pieces brought visits, enquiries or replies, and which topics you've covered too often. If you'd rather audit website content first, start there, because it's where most of your marketing sends people.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
