Capogreco Winery Estate
Rock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The objective
What Capogreco Winery Estate needed
Capogreco Winery Estate had a loyal customer base and a 50-year history, but no website. The family needed a site that told its six-generation story, sold wine online and helped visitors find the cellar door.
Key results
What changed for Capogreco Winery Estate
- The estate’s first website, built around its heritage
- Wine sales and enquiries online, in the same place as the story
- A site that reads well on mobile and desktop
- Increased engagement with wine sales and visitor enquiries
Visuals
The work up close
Website design and build
a clean, minimal design that lets the family’s story and photos lead, easy to read on a phone or a desktop
Heritage storytelling
six generations of winemaking, from Calabria in Italy to the Murray Darling, and the family’s “from vineyard to bottle” approach
Site structure
clear paths to the wines, the vineyard and how the wine is made, cellar door visits and enquiries
Online shop
wine sales built into the site, with clear buttons to buy or make an enquiry
SEO foundations
content and page structure written for searches such as Mildura wineries, cellar door experiences and boutique wine producers
About the project
The Capogreco Winery Estate story
About the estate
Capogreco Winery Estate is a family-owned boutique winery in the Murray Darling region, established in 1976. Its winemaking goes back six generations to Calabria, in Italy. The family makes traditional, small-batch wines and runs a cellar door for tastings and sales.
The challenge
The winery had a loyal customer base and a 50-year history, but no website. There was nowhere online to tell the family’s story, take an order or point a visitor to the cellar door. The brief came down to four gaps:
- No website at all
- Little told about the family, its heritage or how the wine is made
- No way to buy wine or make an enquiry online
- No search foundation to help tourists and locals find the estate
What we built
Rock Solid Marketing designed and built a new website around the family’s story. The design is clean and minimal, so the photos and the history do the work. It reads well on a phone, where many visitors plan their day.
The site gives visitors clear paths to the wines, the vineyard, cellar door visits and enquiries. The shop sits inside the site, so someone reading about the family can buy a bottle without leaving.
We wrote the content and structure with search in mind, for phrases such as “Mildura wineries”, “cellar door experiences” and “boutique wine producers”.
What changed
For the first time, the estate has a website that matches its heritage. Customers can read the family’s story, buy wine and plan a cellar door visit in one place.
In the client’s words
“The website now tells our story the way it deserves to be told. It feels like an extension of the winery itself.”
Why it worked
What made the difference
The site leads with the family, not the wine list. Six generations of winemaking give a visitor a reason to choose this cellar door. The story comes first and the design stays out of its way. When people are ready to buy, the shop and the enquiry buttons are right there.
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