SEO

White label SEO for agencies and freelancers

White label SEO for Australian agencies, web designers and freelancers: our team does the SEO work, and your clients see your brand.

Behind your brand

White label SEO services your clients see as yours

Rock Solid Marketing provides white label SEO for Australian marketing agencies, web designers and freelancers who want to sell SEO without hiring an SEO team. We do the keyword research, the on-page and technical work, the links and the monthly report. You keep the client relationship, and the work goes out under your name.

Maybe a client has asked why their new site isn't on Google, and you'd rather not say no. Or you already sell SEO and your one specialist is stretched thin. You brief us, we do the work, and you present it.

White label work is priced like our own SEO plans, from $1,000 + GST a month with no lock-in, and you set what your client pays. It starts with a free 30-minute discovery call.

Tablet showing a website analytics dashboard beside printed traffic reports and a pen
Your brand, our workReports ready to send under your name

9+

Years serving Sunraysia and the Mallee

10+

Years’ minimum experience for every specialist

10

Marketing specialists on your team

6

Core digital channels, one joined-up strategy

How it works for you

A white label SEO company that stays behind your brand

Everything below is set up so you can sell, manage and report SEO without anyone on your side doing the technical work.

Reports in your brand

Your monthly report goes out with your logo, your colours and your contact details. It shows rankings from Semrush and clicks from Google Search Console in words your client can follow.

Keyword research per client

Each client gets Australian search data sorted by buyer intent, with one keyword assigned to one page. You get a keyword map you can walk your client through as your own work.

On-page and technical fixes

Our developer makes the fixes: titles, meta tags, internal links, sitemaps, redirects and speed. That works on WordPress, Shopify and most other platforms, once you or your client give us access.

Link building done carefully

Links come from real listings, supplier and industry sites and content worth citing. No private blog networks or bought link packages that could put your client's site at risk with Google.

One contact for your agency

You deal with one account manager who knows each of your clients. Questions get answered by the people doing the work, not passed around a ticket queue.

Your price, your margin

We charge you our SEO plan price for each client site. What you charge your client is up to you, and it's your name on the proposal and the invoice.

Your specialists

The people doing the work behind your brand

Meet the whole team
Lindsay BuckleyLindsay BuckleyDigital MastermindSydney NSW
Saimul IslamSaimul IslamDeveloper & AI expertBendigo VIC

How it works

How we start working with your agency

One call to agree how we work together, then one client at a time.

  1. Discovery call

    A free 30-minute call about your agency, the clients you want to offer SEO to, and how you'd like reports and contact handled.

  2. First client brief

    You send the client's website, goals and competitors. We connect Search Console and Analytics and run a Semrush site audit.

  3. Plan and work

    You get a keyword map and a priority list in your brand, then we make the fixes and build links month by month.

  4. Report and review

    Each month you get a branded report and a review call with us, so you can walk your client through the results yourself.

Who talks to whom

How our SEO reseller services run each month

If you want to become a white label SEO reseller, the set-up is simple. You own the client relationship, the contract and the invoice. We take a brief from you, get the access we need, and do the work in the order that will move your client's results most.

Each month you get a finished report, ready to send under your brand. Some clients need a new website more than SEO. If a cheaper fix will do more for them, we'll tell you before we quote.

  • You own the client, the contract and the invoice
  • We work from your brief and your client's access
  • Reports and documents carry your brand
  • We speak to your client only if you ask us to
  • Larger site changes are approved by you first

Your name on the work, our team behind it.

Laptop showing a marketing analytics dashboard with charts

What every plan includes

What you get as an SEO reseller

Your brand on reportsNo lock-in contractsMonthly reportDeveloper on the team
  • Keyword research for each client
  • Google Analytics and Search Console set-up
  • Titles and meta tags
  • Technical SEO (robots.txt, sitemap)
  • Internal links
  • Content editing
  • On-site optimisation
  • Off-site link building
  • Monthly strategy discussion with you
  • A monthly report in your brand

Each client site is its own SEO plan. Work outside a plan, such as new pages or a site rebuild, is quoted first at $175 + GST an hour.

Our work

SEO we've delivered for our own clients

View all portfolio

Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.

Carrie ChappellCEO – Princes Court LimitedRead the Princes Court case study

Resources

Learn more about doing SEO properly

All articles

FAQ

Questions agencies ask us

Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.

All FAQs

It starts from $1,000 + GST a month per client site, the same as our own SEO plans. Bigger or more competitive sites need more hours, so they cost more. You set your own price to your client, and extra work outside the plan is quoted at $175 + GST an hour before it starts.

White label SEO is SEO work one company does that another company sells under its own brand. Your agency signs the client and presents the work. Our team does the keyword research, fixes, content edits and links behind the scenes, and the reports carry your logo, not ours.

The same work as a normal SEO plan, delivered under your brand. That covers keyword research, analytics and Search Console set-up, titles and meta tags, technical fixes, internal links, content editing, link building and a monthly report. With us, a monthly strategy discussion with you is part of every plan.

An SEO reseller is an agency or freelancer that sells SEO to its own clients and buys the delivery from a specialist team. The reseller handles the sale, the contract and the client contact. Searches for an SEO reseller in Australia usually come from web designers and small agencies adding SEO to what they offer.

SEO reselling works in four steps: you sign the client, brief us, we do the work, and you present the report. You invoice your client at your price and we invoice you at our plan price. Larger changes come to you for approval first, so nothing big changes on a client's site without your say.

It's an agency that sells SEO under its own name while a provider such as Rock Solid Marketing does the work unbranded. It suits web designers who build sites and then get asked about Google. You add SEO to your offer without hiring or training a specialist.

Not unless you tell them. Reports and documents go out in your brand, and we don't contact your clients unless you ask us to join a call. Some agencies like us on calls as their SEO team. That's your choice, and we'll follow whatever you set up.

Choose one that explains its methods, shows you sample reports and avoids bought links. If you're comparing white label SEO in Australia, ask who does the work and where they're based. Our SEO is done by our own team, run from our Mildura office, using white hat methods within Google's spam policies.

No. Our SEO plans have no lock-in contracts and are reviewed monthly. If a client leaves you, you can stop their plan. Before we start, we agree who owns each client's accounts, so access to Search Console, Analytics and the website stays with your client or your agency.

Let’s Talk Marketing – Book Here

Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.