Regional economy
Food and beverage marketing for producers and brands selling through shops, distributors and online: get stocked, then get chosen.
Partnership plans from $4,500 + GST a month
Food and beverage
Rock Solid Marketing provides food and beverage marketing for producers and brands across regional Australia: sauces and snacks, oils and preserves, juices, coffee, wine and other drinks sold through shops, distributors and online. You’ve got a product people love when they try it. Getting it onto more shelves, and then off them, is the hard part.
We market on two fronts: to the buyers and stockists who decide what to range, and to the customers who choose between you and the brand beside you. Our website and SEO work for Capogreco Winery Estate shows the consumer side.
Partnership plans start from $4,500 + GST a month. If new labels and a stockist page will do the job, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We create trade materials: a sell sheet, product photos, pricing layouts and a short brand story buyers can share.
A stockist finder on your website and regular posts naming new stockists send customers to the shelf.
Our designers refresh your labels and packaging within the Food Standards Code’s labelling rules, keeping what customers already recognise.
We follow the ABAC Responsible Alcohol Marketing Code: 18+ audiences only, no appeal to minors and no link between drinking and success.
Services
How we help
The marketing of food and beverage products has two audiences, so we plan for both: the buyers who stock you and the shoppers who pick you.
Sell sheets, product catalogues and presentation decks for retailers and distributors, with consistent photos and pricing.
Label and packaging design that stands out on a crowded shelf and meets the Food Standards Code’s labelling requirements.
A stockist page on your website and posts naming new stockists, so customers know where to buy.
An online store for direct sales, gift packs and subscriptions, with e-commerce websites from $6,000 + GST.
Social media, recipes, tastings and seasonal campaigns that give shoppers a reason to choose your product.
Nutrition and health claims within Standard 1.2.7 of the Food Standards Code, and alcohol ads within the ABAC code.
Who it’s for
Food and beverage digital marketing
We start with your range, your current stockists and where your sales come from: shops, markets, cellar door or online. Then we plan the trade side, such as sell sheets and stockist outreach, and the consumer side, such as social, email and online sales.
Our PR team can pitch your story to food writers and local media, which helps with buyers too. Each month your account manager reviews stockist growth and online sales with you and plans the next push.
On more shelves, and off them faster.
Work in this industry
Murray Darling regionRock Solid Marketing built the first website for Capogreco Winery Estate, a family-owned boutique winery in the Murray Darling region established in 1976, with online wine sales and an SEO foundation for regional discovery.
The estate’s first website, built around its heritage
Mildura VICRock Solid Marketing ran social media and creative for Sunraysia Farmers Market in Mildura, with reels, photo stories and seasonal campaigns that helped increase event attendance and early-morning foot traffic.
Increased event attendance and early-morning foot traffic
Rock Solid Marketing rebuilt the Shopify online store for Exposed Signage and Apparel after technical issues stalled the original build, giving the business a working way to sell its products online.
Rock Solid Marketing have been an absolute pleasure to work with from the moment of our first meeting. We were fully supported through our whole experience, with Janine wanting to be immersed in our market to fully understand the campaign required. The attention to detail and care has made our whole experience a breeze. We are very much looking forward to working again soon with Ami and Janine
Your specialists
Rachel EhratCreator Of All Things Amazing!Tasmania
Ami HeathMarketing LeadWollongong NSW
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
In every plan
Ad spend, printing and product photography are paid on top. Packaging projects outside a plan are quoted, or billed at $175 + GST an hour.
Plans
When you compare food and beverage marketing agencies, check what’s included. Every plan here covers strategy, design, social media, PR and a dedicated account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
In the age of TikTok trends and Instagram reels, it’s easy to assume that social media is the best way to reach customers. While social media can be great for brand awareness, when it comes to actually driving sales, email marketing consistently delivers better results. In fact, email marketing has an average ROI of $36
In 2025, social media remains one of the most powerful tools small business owners can use to build their brand, connect with customers, and drive sales. But let’s be honest: between running your business, managing day-to-day tasks, and keeping customers happy, finding the time and energy to stay consistent on social media can feel overwhelming.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur food and beverage marketing runs through partnership plans from $4,500 + GST a month for 28 hours, with Standard at $5,500 + GST and Advanced at $7,500 + GST a month. Design work outside a plan is $175 + GST an hour, and online stores start from $6,000 + GST.
Make it easy for buyers to say yes: a clear sell sheet with pricing and margins, good product photos, proof that customers buy it and a plan to promote it once it’s on the shelf. Start with local independent stores, then use those results when you approach bigger buyers.
Digital marketing for food and beverage brands covers your website and online store, social media, email, search and paid ads. It builds demand so shoppers ask for your product in store, and it supports direct sales online. It works best alongside trade marketing to stockists.
Food labels and health claims must follow the Food Standards Code, including Standard 1.2.7 on nutrition and health claims. Alcohol marketing should follow the ABAC Responsible Alcohol Marketing Code, which limits ads to adults and bans appeals to minors. Australian Consumer Law bans misleading claims for everything.
Some only do packaging, some only digital and some only PR. Food and beverage marketing companies that combine design, digital and media coverage can keep your brand consistent from the label to the ad. Ask to see work for products like yours and who will manage your account.
We work with drinks producers on their websites, design, social media and PR, including our website and SEO work for Capogreco Winery Estate. Wineries and breweries have their own pages on our site. All alcohol marketing we create follows the ABAC code.
No, our partnership plans have no lock-in contracts. Your designs, labels, content and accounts belong to your business, along with everything else we create for you.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
