SEO
Local citation building for Australian businesses: we fix and add your name, address and phone listings so search engines see one consistent business.
Citations
Rock Solid Marketing builds and cleans up citations for Australian businesses: we find your business details across the web, fix the wrong ones and add useful new ones. Maybe you moved premises three years ago. Your old address still sits on a dozen directories, and a customer could easily follow it to an empty shop.
Citations are one of the ways search engines check that a business is real and sits where it says it does. When your details disagree, you give them a reason to doubt. We make them agree.
Citation work is part of our SEO plans, from $1,000 + GST a month with no lock-in contracts. One-off clean-ups are billed at $175 + GST an hour. Start with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Most of the value in local SEO citations is fixing what already exists. New listings come second.
We search your business name, old names, old addresses and phone numbers to find every directory, map and profile that mentions you, including ones you forgot you made.
Suite 2 in one place, Unit 2 in another, an old 1300 number on a third. We correct each listing so your details read the same everywhere.
Two listings for one business split your reviews and confuse search engines. We request merges or removals through each platform's own process.
We add your business to directories that suit your industry and area, such as industry associations and local business directories, rather than hundreds of junk sites.
Some customers search in Apple Maps or Bing. We set up and match your details on Apple Business Connect and Bing Places for Business.
A citation log records every listing, its login and its status. We re-check it for your monthly report so old details don't creep back.
Your specialists
Lindsay BuckleyDigital MastermindSydney NSWHow it works
Most clean-ups follow the same four steps, whatever your industry.
A 30-minute call about your business details, any past moves or name changes, and where your customers search.
We agree the exact name, address and phone format with you, matching your Google Business Profile and website.
We correct existing listings, request duplicate removals and add new citations, logging each one as we go.
Changes show in your monthly report. We re-check listings, because some directories take weeks to update.
Why it matters
A citation is any mention of your business name, address and phone number on another site, linked or not. Search engines compare those mentions with your Google Business Profile and your website. When they match, your details look settled. When they don't, search engines have to guess which is right.
Citations alone won't lift a weak website or a thin profile. They work alongside your Google Business Profile, your reviews and the pages on your own site. That's why we offer local citation building inside an SEO plan rather than as a bundle of listings.
One business, one set of details, everywhere.
Package activities
Paid directory listings, if you choose any, are paid by you on top. Google Business Profile set-up is $500 + GST if you don't have one.
Our work
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Irymple VICRock Solid Marketing created the brand and WordPress website for Mildura CCTV & Data, a CCTV, security and data cabling installer in Irymple VIC, along with customer guides, SEO and Facebook posts.
Far West NSWRock Solid Marketing built the website and runs SEO and social media for Out of the Ordinary Outback, a Broken Hill accommodation group with motels across far west NSW. By June 2020 its organic traffic was nearly 6 times January’s.
30% More keyword visibility, January to August 2020
Wilcannia NSWRock Solid Marketing designed the logo and website for Warrawong on the Darling, an outback caravan park and cabin stay on the Darling River near Wilcannia NSW, and has run its SEO and social media since 2021.
Resources
If you’re a business owner, you absolutely must ensure you show up in the Google Local Listings. These are the search results that show up on Google Maps when you search for a business or type of business. If you include a location in your search terms, Google will pull up local listings for that location;
If you own a business, there’s no question that you should have an SEO strategy in place in order to get your business website ranking on the first page of Google for your chosen keywords. But if you’ve paid attention to your Google results, you might have noticed the map that appears at the top of
When most people think about SEO, they imagine competing for national (or even global) Google rankings. But if you run a local business, what matters most isn’t ranking everywhere… it’s ranking where your customers actually are. That’s where local SEO comes in. Unlike traditional SEO, local SEO focuses on making your business visible to people
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsCitation work is part of our SEO plans, from $1,000 + GST a month with no lock-in contracts. A one-off clean-up without ongoing SEO is billed at $175 + GST an hour, and we count the listings before quoting. If your details are already consistent, we'll tell you before we quote and spend the hours elsewhere.
Citations in SEO are mentions of your business name, address and phone number on other websites, such as directories, maps and industry sites. They don't need a link to count. Search engines use them to cross-check that your business exists where you say it does.
Citation building is the work of creating and correcting those mentions so they're accurate and consistent. It starts with an audit of what's already out there, then fixes, then new listings on relevant sites. Good citation SEO is careful admin, not a race to hundreds of directories.
Local citations are the listings that tie your business to a place: your street address, suburb or town and phone number. They matter most for businesses that serve nearby customers, like trades, clinics and shops. A Mildura plumber's local citations would show the same Mildura address on every listing.
Citations work through repetition and agreement. Each trusted site that lists your business with the same details backs up what your Google Business Profile and website say. Conflicting details, such as an old address, pull the other way. That's why fixing errors often matters more than adding new listings.
SEO citations is another name for business citations: listings of your name, address and phone number that act as a local search signal. Some include a link to your website and some don't. A linked citation can also count as a backlink, but its main job is confirming your details.
A local SEO citation is a single listing of your business details on one site, such as a directory profile. Each one is a small piece of the picture. One wrong listing rarely matters on its own, but a dozen showing your old phone number make it harder for customers and search engines to trust your details.
Agree one exact format for your name, address and phone number, then fix every listing that differs. Remove duplicates, fill in missing hours and categories, and add a few relevant industry or local directories. Check them again every few months, because some directories pull in old data and change your details themselves.
No, our SEO plans have no lock-in contracts and are reviewed monthly. Most clean-up work happens in the first few months, then becomes a light monthly check. After that, you can keep the check inside a wider SEO plan or stop once your listings are clean.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
