National SEO for businesses outgrowing their town

Our SEO plans start from $1,000 + GST a month with no lock-in contracts. Campaigns across Australia usually need more hours than that, because there's more content to write and more competitors to outrank. You get a fixed monthly quote after the discovery call. If local SEO alone would earn you more, we'll tell you before we quote.

It's search engine optimisation aimed at customers anywhere in the country, rather than near one address. It targets searches without a town in them, like 'buy irrigation fittings online'. Because the map pack rarely shows for those searches, your website's content and authority do most of the work.

Expand by adding, not replacing. Keep your Google Business Profile and local pages, then build pages for the products or services you can deliver anywhere. Add links from industry and media sites with an Australia-wide audience. Track local and nationwide rankings separately so you can see both.

Change completely only if local customers no longer matter to you, which is rare. A full switch means rewriting pages that mention your town and dropping local terms from titles. For most businesses that throws away rankings that already bring calls, so we recommend expanding instead and shifting the balance gradually.

You rank across the country by having the most useful page for a search and enough authority for Google to trust it. That means detailed pages, fast technical performance and links from respected sites outside your area. It takes longer than ranking locally, often many months for competitive searches.

Expect several months, sometimes close to a year, before rankings across the country move noticeably, and longer for competitive searches. Early wins usually come from longer, specific searches with less competition. Your monthly Semrush report shows the climb, and the review call explains what's moving and what comes next.

Look for an agency that explains its plan in plain English, reports monthly and doesn't promise top rankings. Ask what it will publish, where links will come from and who does the work. A national SEO firm with clear reporting beats a bigger one with vague promises, so ask to meet the national SEO experts who'd run your account.

It can be, if you can serve customers anywhere and your margins cover delivery or travel. A small online store with a specialist product often faces less competition across the country than it expects. If most of your work is within an hour's drive, local search will pay back sooner, and we'll say so.

Yes, where the team sits doesn't limit search work, because rankings are the same wherever they're tracked from. Our head office is in Mildura and our specialists are based across four states. You'll have a national SEO expert on your account, a monthly report and a review call by phone or video.