Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Is Apple getting real about search and about to take on Google? Apple's long been a competitor of Google, from mobile phones to maps to... now search engines? Though it's
Amidst all the uncertainty raised by the economic impacts of COVID 19, marketing budgets are being scrutinised. With people losing their jobs and companies falling back to consolidate their positions, how do you still manage to find new customers but reduce your overheads at the same time? Well, the answer may be as simple as
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Google On How to Use the Manual Action Report in Search Console Google Search Console remains a mystery for, dare we say, most website owners. That's why it's so important
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Big Amazon affiliate commission rate cuts among latest program changes As of April 21 of 2020, commission rates are lower for many product categories for Amazon affiliates. What does this
Last you heard from us, we were just starting to make sense of this new world we're now living in: one where social distancing and self-isolation are part of our daily lives, where pubs and shops are closed for business, and where small businesses worldwide are fighting for survival. If you're a business owner, it
A lot's changed since we last posted on our digital marketing blog. In short, the world's gone mad over the coronavirus and most people's knee-jerk reaction is to hoard supplies and cut back on as many expenses as possible. We're certainly not experts when it comes to explaining the pandemic, nor can we say with
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Introduction to GIF Engine Optimization (GEO) You can optimise images and videos, so it was only a matter of time, really, before it'd be possible to optimise GIFs. GIFs are not
If there's anything we've learned from talking to various small business owners in Australia, it's that they all know they need this mythical thing called SEO... but don't know exactly what it is, how to go about it, or even why exactly it's so important. Our team at Rock Solid Marketing is of the opinion that
Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Google BERT Update - What It Means Earlier this month, the online world was rocked by a big Google algorithm update called BERT. Google has rolled out plenty of updates over
Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries - namely, longer keyword phrases that rely on context for meaning. As with any update to Google's search algorithm, this one aims to understand the user's intent behind the query and serve them
