Digital Marketing News
Small Business Grants in Australia That Can Fund Marketing
How to find and apply for small business grants in Australia, what they can pay for, and when marketing can be part of a funded project.
Digital Marketing News
Digital Marketing Reads and news on the changes that matter to business owners, from AI tools to Google and social media updates, explained plainly.
Digital Marketing News articles
Digital Marketing News
What Is a Sales Funnel? Stages, Examples and Tips
Sales funnel stages explained for small businesses: a worked example, how to build a funnel, the metrics to track and where most leads are lost.
Digital Marketing News
How to Choose a Marketing Agency: What to Ask and Check
How to choose the right marketing agency for your business, with the questions to ask, red flags to avoid and what agencies typically cost.
Digital Marketing News
How to Measure Marketing ROI: Formula and Examples
How to measure marketing ROI for a small business: the formula, a worked example, tracking by channel and the mistakes that overstate your return.
Digital Marketing News
What Is a Buyer Persona? Definition and Examples
How to create a buyer persona for your business, with a simple template, worked examples and tips on how many you need and when to update them.
Digital Marketing News
Local Business Marketing Ideas That Work in Regional Towns
20 local marketing ideas for small businesses in regional towns, from Google reviews and local events to partnerships, local media and AI search.
Digital Marketing News
Inbound vs Outbound Marketing: Differences and Examples
Inbound vs outbound marketing for small businesses: how each works, examples, which to use, and the spam and telemarketing rules to follow.
Digital Marketing News
Marketing Ideas for Small Business: 25 Low-Cost Ideas
25 small business marketing ideas you can afford and keep up, from Google reviews and partnerships to email, events and paid ads.
Digital Marketing News
Word of Mouth Marketing: How to Get More Referrals
How to get more word of mouth and referrals for a small business, with referral ideas, campaign tips and the honesty rules for reviews and rewards.
Digital Marketing News
Guerrilla Marketing: Examples and Ideas for Small Budgets
Guerrilla marketing explained: low-cost tactics and ideas for local businesses, how to plan a campaign, and how to stay legal and measure results.
Digital Marketing News
Marketing Budget: How Much Should a Small Business Spend?
Marketing budget guide for small businesses: how much to spend, how to calculate and allocate it, and what common marketing services cost.
Digital Marketing News
Free Marketing Plan Template for Small Business
Copy our free marketing plan template, see a worked example for a small business, and learn how to write, run and review your marketing plan.
Digital Marketing News
What Is a Marketing Funnel? Stages and Examples
Marketing funnel stages explained in plain English, with a worked example for a local business and steps to build a funnel that brings in work.
Digital Marketing News
How to Market a Small Business: Practical Marketing Tips
How to market a small business: practical marketing tips for Australian owners, from Google and reviews to social media, email and tracking.
Digital Marketing News
What Is Digital Marketing? A Plain English Guide
Digital marketing explained for Australian small businesses: the main channels, how to get started, common terms and what it costs.
Digital Marketing News
Digital Marketing vs Traditional Marketing: What Works Now
Digital vs traditional marketing for Australian businesses: the differences, when each works, and practical ways to combine them in one plan.
Digital Marketing News
What Is Omnichannel Marketing? Strategy and Examples
Omnichannel marketing explained: what it means, examples for local businesses, how to plan a strategy and how to handle customer data.
Digital Marketing News
Misleading Advertising in Australia: What the ACL Says
A plain-English guide to the Australian Consumer Law for advertising: false claims, bait advertising, current penalties and how to keep your ads honest.
Digital Marketing News
Customer Journey Marketing: The Stages Explained
The customer journey in plain English: the five stages, buyer journey vs customer journey, touchpoints and how small businesses can improve each step.
Digital Marketing News
Digital Marketing Reads: Volume 32
Our March 2026 roundup: why Google’s AI Overviews now cite pages outside the top 10, five SEO and AI trends, and a guide to topic clusters.
Digital Marketing News
Digital Marketing Reads: Volume 31
Our November 2025 roundup: which landing page suits each funnel stage, why AI search is the next era of SEO, and what gets clicked in AI Overviews.
Digital Marketing News
Digital Marketing Reads: Volume 30
Our July 2025 roundup: Cloudflare lets sites charge AI crawlers, LinkedIn finds posts with links get more engagement, and organic vs paid search explained.
Digital Marketing News
Digital Marketing Reads: Volume 29
Our March 2025 roundup: how attitudes to online reviews are changing, the March 2025 Google core update, and the fingerprints AI writing tools leave.
Digital Marketing News
Digital Marketing Reads: Volume 28
Our October 2024 roundup: how Google says to write alt text, four keyword strategy mistakes that cost traffic, and how to handle negative Google reviews.
Digital Marketing News
Digital Marketing Reads: Volume 27
Our June 2024 roundup: Google stops indexing sites that don’t work on mobile, why Reddit shows up in search, and why AI Overviews were scaled back.
Digital Marketing News
Digital Marketing Reads: Volume 26
Our March 2024 roundup: Google’s March 2024 core update, why big brands seem to win in search, and social media passing 5 billion users worldwide.
AI Marketing
Is AI OK? The Pros & Cons of Artificial Intelligence
The main pros and cons of artificial intelligence for digital marketing: time saved and tasks automated, against generic content and changing jobs.
Digital Marketing News
Digital Marketing Reads – Volume 25
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Instagram Adds New Ways To Create Content It’s no surprise that Instagram has just made a few tweaks to improve the user experience (all social media platforms do over time,
Digital Marketing News
Everything You Need To Know About The Late 2023 Google Updates
If you’ve checked your Google Analytics stats lately and noticed a sudden drop in traffic, you’re not alone! Website owners across all industries have been negatively impacted by recent updates to the Google algorithm, so it doesn’t seem to be limited to certain types of sites. There have actually been THREE separate Google updates in
Digital Marketing News
Digital Marketing Reads – Volume 24
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. When your business doesn’t need SEO We don’t say this often, but it’s true: sometimes SEO is not what a business needs in order to reach their goals. This article
Digital Marketing News
GA4 Guide: Google Analytics 4 for Small Businesses
GA4 is Google’s free tool for measuring your website. This guide shows small businesses how to set it up and find the reports that matter.
Digital Marketing News
Digital Marketing Reads – Volume 23
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google: SSL Certificate Does Not Boost SEO Back in 2014 when SSL certificates first rolled out, it was said that having a secure site and getting this SSL certificate would
Digital Marketing News
Digital Marketing Reads – Volume 22
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. What to do when the wrong page ranks for a keyword You know what search engine optimisation (SEO) is, but have you ever heard of search engine de-optimisation? You just
Digital Marketing News
Digital Marketing Reads – Volume 21
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. What should the title tag length be in 2023? It’s been best practice for many years to ensure your page title tags are under 70 characters (ideally 55-60). Why? Because
Digital Marketing News
Digital Marketing Reads – Volume 20
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Creating new content vs. optimizing old webpages: Which is better for SEO? This article tackles a very excellent question, and one that we suspect many website owners don’t know the
Digital Marketing News
May 2022 Google Update: What You Need To Know
It’s that time again: another Google Update is upon us! (or, by the time this article goes live, it will have been fully rolled out) Our Mildura web design team, like most anyone else who works on websites or runs a business with an online presence, always dreads these updates (which happen a few times
Digital Marketing News
Digital Marketing Reads – Volume 19
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Instagram Wants To Make Hashtags More Valuable Even though hashtags don’t increase engagement on Instagram posts (according to a study referenced in this article), they can be useful for gaining
Digital Marketing News
Digital Marketing Reads – Volume 18
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Semrush acquires SEO training website Backlinko If you’re not an SEO specialist or digital marketing expert, you might be thinking “huh?” when you read this headline. But our Mildura digital
Digital Marketing News
Digital Marketing Reads – Volume 17
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore Our Mildura web design team loves this article especially because it brings to light all of the so-called website
Digital Marketing News
Digital Marketing Reads – Volume 16
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Are You Making These Big Mistakes with Your Google My Business Listing? The digital marketing team at Rock Solid Marketing are big fans of Google My Business for promoting our
Digital Marketing News
What Is Google Discover & Can You Optimise For It?
Google Discover is a personalised feed in the Google app. Here’s what it is, how to optimise for it and where to see your Discover traffic.
Digital Marketing News
Digital Marketing Reads – Volume 15
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google My Business releases tool to manage your reviews If you run a local business, you’re probably using the Google My Business tool to promote it (and if you’re not,
Digital Marketing News
Why Facebook Banned Australian News From Being Shared
If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
Digital Marketing News
Is Google Leaving Australia?
Can you imagine life without Google? If you live in Australia like we do, then unfortunately you might have to – and soon. If you haven’t heard the news, Google is threatening to remove its search engine (yes, our beloved google.com) from Australia. Why on earth would it do that, you might be wondering? Well,
Digital Marketing News
Digital Marketing Reads – Volume 14
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. H1 Headings For SEO – Why They Matter This article clears the air on where we stand today, in late 2020, with regards to the importance of headings in keyword
Branding
Why Can’t Marketers Just Explain What They Do in a Way That Makes Sense?
Marketing has split into specialist fields, from SEO to PR to design, yet one marketer is often expected to do it all. Here’s why that’s confusing.
Digital Marketing News
Digital Marketing Reads – Volume 13
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Is Apple getting real about search and about to take on Google? Apple’s long been a competitor of Google, from mobile phones to maps to… now search engines? Though it’s
Digital Marketing News
In House Marketing vs Outsourcing: Which Suits Your Business?
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
Digital Marketing News
Digital Marketing Reads – Volume 12
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google On How to Use the Manual Action Report in Search Console Google Search Console remains a mystery for, dare we say, most website owners. That’s why it’s so important
Digital Marketing News
Digital Marketing Reads – Volume 11
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Big Amazon affiliate commission rate cuts among latest program changes As of April 21 of 2020, commission rates are lower for many product categories for Amazon affiliates. What does this
Digital Marketing News
5 Things You Can Do With Your Digital Marketing In COVID Times
Last you heard from us, we were just starting to make sense of this new world we’re now living in: one where social distancing and self-isolation are part of our daily lives, where pubs and shops are closed for business, and where small businesses worldwide are fighting for survival. If you’re a business owner, it
Digital Marketing News
Why You Need Online Marketing Now More Than Ever
A lot’s changed since we last posted on our digital marketing blog. In short, the world’s gone mad over the coronavirus and most people’s knee-jerk reaction is to hoard supplies and cut back on as many expenses as possible. We’re certainly not experts when it comes to explaining the pandemic, nor can we say with
Digital Marketing News
Digital Marketing Reads – Volume 10
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Introduction to GIF Engine Optimization (GEO) You can optimise images and videos, so it was only a matter of time, really, before it’d be possible to optimise GIFs. GIFs are not
Digital Marketing News
Resources For Learning More About SEO
If there’s anything we’ve learned from talking to various small business owners in Australia, it’s that they all know they need this mythical thing called SEO… but don’t know exactly what it is, how to go about it, or even why exactly it’s so important. Our team at Rock Solid Marketing is of the opinion that
Digital Marketing News
Digital Marketing Reads – Volume 9
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google BERT Update – What It Means Earlier this month, the online world was rocked by a big Google algorithm update called BERT. Google has rolled out plenty of updates over
Digital Marketing News
Google BERT Update: What You Need To Know
Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries – namely, longer keyword phrases that rely on context for meaning. As with any update to Google’s search algorithm, this one aims to understand the user’s intent behind the query and serve them
Digital Marketing News
Digital Marketing Reads – Volume 8
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. How to Balance Marketing Automation and Personalization According to Social Media Today, 75% of marketing teams use some kind of automation tool. But at the same time, we all want more
Digital Marketing News
Digital Marketing Reads – Volume 7
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google Rankings and Nofollow Anchor Text It’s long been established that a do-follow link holds more weight than a no-follow link, as a do-follow tells Google to pay attention and pass
Digital Marketing News
How To Increase Your Click-Through Rate
Click-through rate (CTR) is clicks divided by impressions. Here’s where to find yours and how to raise it in Google search and Google Ads.
Digital Marketing News
Digital Marketing Reads – Volume 6
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the world of digital marketing. The #1 Factor That Will Help Your Content Rank in Google We love this article because it echoes what we’ve been saying for all these years: content is king.
Digital Marketing News
Digital Marketing Reads – Volume 5
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. John Mueller Discusses Links that Google Ignores Link building is a tactic often employed by SEO specialists in order to boost a site’s domain authority and therefore keyword rankings. The idea is
Digital Marketing News
SEO vs PPC (Google Ads): Which Is Better for Your Business?
SEO vs PPC explained: how organic rankings and Google Ads differ on cost, speed and results, and when to use one, the other or both.
Digital Marketing News
What Is IG TV & Should You Use It For Your Business?
We’ve been covering the ins and outs of Instagram recently here on the blog. We even dove into Instagram Stories and why or how you should be using this feature. As an ever-changing platform, Instagram recently added another feature called IG TV. But what’s the difference with the Instagram Stories and should you use IG
Digital Marketing News
Digital Marketing Reads – Volume 4
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Google confirms it shortened search results snippets after expanding them last December In December 2017, Google expanded the length permitted for meta descriptions to 300 characters. Then in May 2018, they
Digital Marketing News
Digital Marketing Reads – Volume 3
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. How to Optimize for the Mobile-First Index Advanced Web Ranking is claiming that 2018 is going to be “the year of the mobile”. It’s not news that Google looks at how
Digital Marketing News
Digital Marketing Reads – Volume 2
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world. Businesses Can Now Sign Up To Add Booking Buttons To Their Google Local Results As of July of this year, businesses now have the ability to add a booking button
Digital Marketing News
How To Use Google Data Studio, And Why It Rocks
Last year, Google rolled out Data Studio without much buzz or fanfare. This year, it’s finally available to all users and offers unlimited reporting, so we thought now would be a good time to talk about it! What is Google Data Studio? If the thought of logging into Google Analytics and trying to make sense of
Digital Marketing News
Digital Marketing Reads – Volume 1
We thought we’d start a new blog series on the Rock Solid Marketing blog and include links to some of the more interesting articles we’ve read lately in the digital marketing world. Here’s the very first instalment of Digital Marketing Reads! The new Search Console: a sneak peek at two experimental features This month, Google will add
Digital Marketing News
Need SEO Help? Check Out This List of 7 Useful SEO Articles
If you’re like us, you’re neck-deep in setting SEO goals for 2017 and kicking off their implementation. To that end, we thought we’d share some SEO articles that we’ve found useful so far in improving our Melbourne SEO agency. 7 White Hat SEO Techniques to Double Traffic in 2017 “The Google algorithm incorporates hundreds, if
Digital Marketing News
Google Has De-Indexed 1.8 Billion Websites
Ever wondered what happens when someone is caught copying content from another website? Well, wonder no longer: Google de-indexes 98% of websites submitted for a copyright takedown. That’s a huge deal because it means the website in question literally drops off of Google for every keyword search if found guilty. Not showing up on Google
Branding
What Services To Offer With A Digital Marketing Agency
Whether you’re starting your own digital marketing agency or are in the market for some digital marketing services for your business, you’ve come to the right place! Here’s a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it’s perfectly normal
Let’s Talk Marketing – Book Here
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.