16 Feb 2020

Digital Marketing Reads – Volume 10

2020-02-16T16:00:27+11:002020 February 16|Digital Marketing News|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Introduction to GIF Engine Optimization (GEO) You can optimise images and videos, so it was only a matter of time, really, before it'd be possible to optimise GIFs. GIFs are not

5 Feb 2020

Resources For Learning More About SEO

2020-02-15T15:20:02+11:002020 February 5|Digital Marketing News, SEO|

If there's anything we've learned from talking to various small business owners in Australia, it's that they all know they need this mythical thing called SEO... but don't know exactly what it is, how to go about it, or even why exactly it's so important. Our team at Rock Solid Marketing is of the opinion that

16 Nov 2019

Digital Marketing Reads – Volume 9

2019-12-29T22:54:54+11:002019 November 16|Digital Marketing News|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Google BERT Update - What It Means Earlier this month, the online world was rocked by a big Google algorithm update called BERT. Google has rolled out plenty of updates over

28 Oct 2019

Google BERT Update: What You Need To Know

2019-12-29T22:55:37+11:002019 October 28|Digital Marketing News, SEO|

Last week, Google announced its biggest algorithm update in 5 years. The BERT update is said to impact 10% of search queries - namely, longer keyword phrases that rely on context for meaning. As with any update to Google's search algorithm, this one aims to understand the user's intent behind the query and serve them

9 Oct 2019

Digital Marketing Reads – Volume 8

2019-12-29T23:07:10+11:002019 October 9|Digital Marketing News|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. How to Balance Marketing Automation and Personalization According to Social Media Today, 75% of marketing teams use some kind of automation tool. But at the same time, we all want more

7 Sep 2019

Digital Marketing Reads – Volume 7

2020-01-12T14:38:30+11:002019 September 7|Digital Marketing News|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. Google Rankings and Nofollow Anchor Text It's long been established that a do-follow link holds more weight than a no-follow link, as a do-follow tells Google to pay attention and pass

22 Aug 2019

How To Increase Your Click-Through Rate

2020-01-12T20:15:51+11:002019 August 22|Digital Marketing News, SEO|

We recently wrote all about how to lower your bounce rate (*hint hint*, you should definitely go back and read that post if you haven't yet!). This week, we're spilling the beans on how to increase your click-through rate, which is arguably even more important than your bounce rate. Read on for the what, why,

2 Apr 2019

Digital Marketing Reads – Volume 5

2020-01-12T20:26:56+11:002019 April 2|Digital Marketing News|

Here's the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we've read lately in the digital marketing world. John Mueller Discusses Links that Google Ignores Link building is a tactic often employed by SEO specialists in order to boost a site's domain authority and therefore keyword rankings. The idea is

19 Jan 2019

Organic vs Paid Search: What’s The Difference?

2020-02-15T15:24:46+11:002019 January 19|Digital Marketing News, PPC, SEO|

Pardon us for asking such an obvious question, but: what's the difference between paid search and organic search when it comes to Google? Of course one you pay for and the other you don't - that's in the names. But beyond that, how else are they different? How do they work, and most importantly: which