Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world.
Instagram Wants To Make Hashtags More Valuable
Even though hashtags don’t increase engagement on Instagram posts (according to a study referenced in this article), they can be useful for gaining new followers and growing your audience.
The idea is that a person can manually search for a hashtag, or click on a hashtag on a post they see, and be taken to a hashtag page full of posts that use that hashtag. Before, this page was divided into “Top” and “Recent” tabs, where the Top tab could include old posts from weeks or even months ago.
Now, hashtag pages have been tweaked so that the Top tab posts are more recent. Instagram has done this in the hopes of increasing engagement with hashtagged posts. We’ll have to see whether it makes any difference.
In the meantime, we recommend using hashtags on your Instagram posts (they say 3-5 is ideal, though this could change in the future).
How to get reviews for local SEO: The must-do list
Our Mildura web design team are huge proponents of online reviews. Google Maps reviews especially, but other online reviews and testimonials are also crucial for establishing trust and authority in your industry as well as boosting your local SEO and showing up in online searches.
This article outlines several ways to gather reviews from your customers, including who to ask and what to say. Which tip will YOU be using to earn your next 5 star review?
Best Times To Post On Social Media In 2022
Ever wonder when you should be posting on social media?
In general, weekdays either before or after standard business hours is your best bet. People are less likely to kill time scrolling on their phones while busy at work, or out enjoying their weekend.
This article takes it a step further by determining what specific days/times are optimal for getting the most engagement on your content: midweek mornings (that’s Tuesday, Wednesday, and Thursday at 9/10am).
Of course, that’s midweek mornings for your target audience, not necessarily for you. If you work remotely or primarily serve overseas customers, you might need to post in the evenings instead.
The article also says that the worst day to post on social media is Sunday.
To find out what specific days/times are best to post on each individual platform, have a read of the article.