Digital Marketing Reads – Volume 15
Here’s the latest instalment of Digital Marketing Reads, a roundup of some of the more interesting articles we’ve read lately in the digital marketing world.
If you run a local business, you’re probably using the Google My Business tool to promote it (and if you’re not, then you should definitely talk to our Mildura digital marketing experts about getting that set up).
Google My Business allows you to add a location to Google Maps for your business, which makes it so that when people are searching in your area, your business profile will pop up if it’s related to what they’re searching for. It’s also where customers can leave a rating and review for your business, which is hugely important for attracting more customers (the idea being, people are more likely to go with your business if it has a higher rating and more review than other similar listings that come up in their search).
That’s why negative reviews can be so detrimental to your business’ success. Sometimes these bad reviews are posted by mistake, or by a spiteful customer who’s lying or exaggerating about their experience, and they can bring down the average rating of the business on Google Maps.
The good news is, you can report these fake or faulty reviews to Google and request to have them removed. The better news is that now, there’s a tool available where you can track the status of your reported reviews. You can also submit an appeal if your reported review was not taken down as requested, using this tool.
First, please note the “predicts” in the article title – i.e. this is not a fact or truth (yet), but merely an educated guess by Google.
Google’s predictions are that the following shifts that happened during COVID will continue post-pandemic:
- Quick Response to Changes in Consumer Habits
- Virtual Events Will Continue
- Working From Home Will Continue
- Online Shopping is The New Norm
The important thing here is that, should these predictions come to fruition, businesses will have to continue to adapt to the new online climate.
This article is useful for ALL of us who have a website (yes, even our humble ol’ digital marketing agency!).
Odds are, there will be at least one or five items on this list that apply to you, or that you have been neglecting in your website optimisation process.
Don’t have time to fix your website errors? Get in touch with our digital marketing company and we’ll set you up with our SEO specialist!