Last you heard from us, we were just starting to make sense of this new world we’re now living in: one where social distancing and self-isolation are part of our daily lives, where pubs and shops are closed for business, and where small businesses worldwide are fighting for survival.
If you’re a business owner, it might feel like putting everything on pause is the right thing to do while everything is so up in the air thanks to the pandemic. We don’t blame you: when the money stops coming in, it’s only natural to try to stop it from going out in any way possible.
But today, the Rock Solid Marketing team is aiming to convince you otherwise. As we said before, digital marketing is more important now than ever, and we believe that those businesses that stay the course and continue to market their business will be the ones who make it out of this thing ready to thrive and stay ahead of the competition.
Here are 5 things you should do to maintain online marketing for your business during the time of corona:
Keep Up With SEO
SEO is THE most important thing you should be investing in when it comes to digital marketing, pandemic or no pandemic.
SEO, as you know, is a long game. It does take a lot of work and a lot of time before you see much in the way of gains. But once you DO start to enjoy higher traffic stats and keyword rankings, they’re generally here to stay (barring any major drastic algorithm updates)
Realise this: Google’s not taking any time off during the pandemic. It will continue to crawl and rank webpages and tweak its algorithm, coronavirus or not. The question is, are you going to keep up with it?
We HIGHLY recommend that you do. Continuing to invest in SEO while many other businesses cut it out of their budget during this tumultuous time will give you an edge once things get back to normal (which they WILL).
If you’ve been contemplating rebranding your business but always felt that it was never the right time, well lucky you – the time is finally right!
Why? Well if your sales are down or you’ve lost clients due to the coronavirus, then you have fewer people to lead, lose, or confuse through the transition.
What’s more, if you do it right, your new brand will attract more/better clients than your old one did.
Redesign Your Website
What about that new website design you wanted but never had time for before?
The coronavirus has gifted us all with more time than we know what to do with. Why not use it to redesign your business website?
Whether you have a crack at it yourself with your own knowledge of wordpress, or hire a web designer to take care of it for you, a new website design is a solid investment for your business. True, it may be costly if you outsource the job – but not as much as you think, when you take into account the stimulus package offered by the Aussie government. The package is designed to help keep businesses like yours afloat, after all!
Publish New Content
Not to beat a dead horse, but Google loves websites that constantly produce relevant, high quality content. An excellent use of your corona time would be to create new content: for your website, your blog, your social media accounts.
If you’re not sure what sort of content you could create, consider adding a portfolio of work, a collection of client testimonials, a FAQ page, or more detailed service pages. If you don’t have a blog integrated with your website, now’s the perfect time to start one! (Pro tip: your blog posts should directly relate to the products and services you offer for maximum SEO gains)
Keep Up Your Social Media
Lastly: don’t go dark on social media just because the world has. Now is the time your customers and followers want to hear from you! More than that, now is when they are spending WAY more time online checking social media.
Think about ways you can add value to their day, whether it’s by sharing lighthearted stories, quotes, or memes, celebrating client wins, or just checking in with your community to see how they are.