Public Relations & Media Services
Media monitoring for Australian businesses and organisations: we watch the news and social media for you and tell you what matters, as a Meltwater partner.
Watching the media for you
Rock Solid Marketing provides media monitoring for businesses and organisations across Australia. As an official Meltwater partner, we track what news, radio, TV and social media say about you, your people, your competitors and the issues you care about.
Most organisations find out about a story when a customer or board member forwards it. By then the comments have piled up and the reply is late. Software alone doesn't fix that: someone still has to set it up, read the results and decide what needs action.
We do that part. Monitoring is charged at $175 + GST an hour, or included in a marketing partnership from $4,500 + GST a month.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
You get the signal, not a dashboard full of noise.
We set up searches for your organisation, spokespeople, products, competitors and issues, and filter out the irrelevant matches that make most alerts useless.
Urgent stories reach you the same day, so you can respond while it still counts. Routine mentions wait for the regular summary.
News media monitoring services across online news, print, radio and TV, plus public social media and forums. Press monitoring services and social listening in one place.
A monthly report on reach, volume and sentiment, with the stories that mattered and what they mean for you.
See what competitors announce, how your industry is covered and which issues are building before they reach you.
A story building fast gets flagged early, and we help you decide whether to respond, correct or stay quiet.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Set up once, tuned as you go, reported every month.
A free 30-minute call about your organisation, your spokespeople, competitors and the issues to watch.
We build your searches in Meltwater and test them, removing the noise before alerts start.
Urgent stories reach you the same day. Routine mentions come in a regular summary.
Each month you get a plain-English report and advice on which stories to act on.
Why a service, not just software
Monitoring tools are powerful, but they need the right search terms, regular tuning and someone who knows which story matters. Without that, they send hundreds of alerts and the important one gets missed.
Our PR team includes former journalists who read coverage the way an editor does. We tune your searches, read the results and tell you what to act on. When a story needs a response, the same team can draft it, brief your spokesperson and talk to the journalist.
Fewer alerts, better decisions.
What's included
Monitoring is charged at $175 + GST an hour, so a quiet month costs less than a busy one. It's also included in a marketing partnership from $4,500 + GST a month. Press releases start from $1,000 + GST.
Our work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
Resources
If you’ve been keeping up with all the talks about the news media bargaining code in Australia, you might have noticed that last week, Facebook banned Australian news from being seen and shared on its platform. And if you haven’t, then here’s the short of it: The Australian government wants Google and Facebook to pay
How to respond to negative reviews: reply quickly and calmly, own what went wrong, take it offline and fix it. Example replies, and when Google removes reviews.
How to use social media to build trust and drive sales for your small business, without spending hours a day or chasing every trend.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt's tracking what the media says about your organisation, people, competitors and issues. It covers online news, print, radio, TV and public social media. The point isn't the count of mentions: it's spotting the stories that need a response, and learning what coverage your work earns.
These services do the tracking for you. Some just sell access to software. Others, like ours, set up the searches, read the results, send alerts and report in plain English. As a Meltwater partner, we use professional tools but give you a person who decides what matters.
Start by listing what to watch: your name and its variations, your spokespeople, products, competitors and issues. Build searches in a monitoring tool, test them and remove irrelevant matches. Set alerts for urgent stories, review the rest weekly and report monthly. Tune the searches as you learn what matters.
Our monitoring is charged at $175 + GST an hour, so you pay for the time spent setting up, reading and reporting. It's also included in a marketing partnership from $4,500 + GST a month. Costs rise when you track many names, issues or broadcast outlets.
Compare what's covered (news, print, broadcast, social), how quickly alerts arrive, how good the filtering is and what the reports show. Then ask who reads the results. Media monitoring companies that only sell software leave the reading to you; a service gives you advice as well.
Value depends on how much you need watched and who does the work. Software licences suit large in-house teams. Smaller organisations often get better value from media monitoring agencies that share a professional platform and charge for time. Searching media monitoring services Australia-wide turns up both kinds. We'll tell you which suits you before we quote.
Look for broad Australian coverage, including regional news and broadcast, fast alerts, good filtering and reports clients can read. Check how sentiment is judged, because automated scores need human checking. We use Meltwater as a partner, and our former journalists check the results before reports go out.
Yes, public social media and forums are included alongside news and broadcast. We watch for mentions of your organisation and issues, not private messages or closed groups. For managing your own social media accounts and replying to comments, our community management service covers that, run by the same team.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
