Project Name
Walking Hockey Festival Sunraysia 2025
Client/Partner
Community-led initiative (Voluntary Project)
Objective
To launch the first-ever Walking Hockey Festival in the Sunraysia region — aimed at engaging people of all ages and abilities in a fun, inclusive version of hockey. Using social media as the communications platform and the local business contacts and sporting clubs and agencies to get the word out there.
Digital Marketing Services We Provided
- Brand identity creation
- Event branding and design
- Press release and media outreach
- Social media content and launch strategy
- Registration support and email comms
Results
- Successfully launched a brand-new community sporting event
- Generated early media attention and social buzz
- Helped drive team registrations with clear, accessible messaging
- Engaged new demographics who had never played hockey before
Why It Worked
As a proud supporter of local community initiatives, Rock Solid Marketing jumped in voluntarily to help bring this fresh, inclusive event to life. Our ability to act fast, craft strong visuals, and communicate clearly helped organisers spread the word and drive local participation — proving once again that great design and strategy can spark real community connection.
