Walking Hockey Festival Sunraysia
Rock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
The objective
What Walking Hockey Festival Sunraysia needed
The organisers wanted to launch Sunraysia’s first Walking Hockey Festival: a fun, inclusive version of hockey for people of all ages and abilities. Social media would carry the message, with help from local businesses, sporting clubs and agencies.
Key results
What changed for Walking Hockey Festival Sunraysia
- Launched a brand-new community sporting event
- Early media attention and interest on social media
- Helped drive team registrations with clear, accessible messaging
- Reached people who had never played hockey before
What we did
The work behind Walking Hockey Festival Sunraysia
Brand identity
a new identity for the festival
Event branding and design
visuals for the launch and the festival itself
Press release and media outreach
the festival’s story sent to local media
Social media launch
a launch strategy and content to drive team registrations
Registration support
help with registrations and email communications to teams
About the project
The Walking Hockey Festival Sunraysia story
A new event, built from scratch
Walking hockey is hockey played at a walking pace, which opens the game to people who can’t or don’t want to run. The festival was the first of its kind in Sunraysia, so there was no past event, audience or brand to build on.
Rock Solid Marketing gave its time voluntarily. We created the identity, wrote the press release, planned the social media launch, and helped with registrations and email to teams.
Why it worked
What made the difference
Rock Solid Marketing volunteered on this one, as part of our support for community sport in the region. We moved quickly, built a clear identity and kept the message welcoming for people of all ages and abilities. That gave organisers something easy to share with clubs, businesses and agencies.
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