Public Relations & Media Services
Press release writing for Australian businesses and organisations: a real news angle, a headline editors keep and quotes you approve.
Press releases
Rock Solid Marketing provides press release writing for Australian businesses and organisations, written by PR people who know how newsrooms decide what to run. You’ve got something to announce, an opening, an award, a new service or a milestone, and a draft that reads like an ad. Editors delete those in seconds.
We find the part of your story that is news, put it in the headline and first paragraph, and write quotes your spokesperson is happy to stand behind. Then the release goes to journalists through our own media contacts.
Press releases start from $1,000 + GST, including the consultation, research, writing and distribution. If a social post will tell your story better than a release, we’ll tell you before we quote.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How we write
A release has one job: to make a busy journalist want to cover your story. Every line is written for that reader.
We look for what makes your story new, local, unusual or useful to readers, and lead with it, rather than with your company name.
A clear, factual headline and a first paragraph that answers who, what, where and when, so an editor can run it with few changes.
We interview your spokesperson, then write quotes in their voice. Nothing goes out until they’ve read and approved it.
A local paper, a trade magazine and an online news site want different angles. We adjust the release so each one fits.
Your release goes to journalists through our own media contacts, by round and region, with follow-up.
As a Meltwater partner, we can monitor where your story runs and report the coverage it earned. Media monitoring is quoted separately.
Who it’s for
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
How a press release goes from the first conversation to coverage you can share.
A consultation and Q&A to find the story, the angle and the audiences that matter to you.
We research the story and write the press release in a form journalists can use.
We send it to journalists and publications around Australia and follow up with story pitches.
Media monitoring tracks where the story runs, so you can share it on your website and social media.
Press release writers
Andrew Mevissen has three decades in PR and journalism, and Emma Sutcliffe has more than 20 years in PR and communications. They know what a journalist needs from a release, and what makes one skip to the next email.
Each release starts with a consultation and a short Q&A with you. We research the background, write the draft, and send it for your approval with any notes on timing. Once approved, it goes out to the right media and we follow up with the journalists most likely to run it.
Written by people who know what editors want.
What’s included
Extra versions for different outlets, media liaison, media monitoring, photography and copywriting for other materials are quoted, or billed at $175 + GST an hour.
Pricing
One release from $1,000 + GST. Regular releases can also sit inside a partnership plan.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PRStarter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowOur work
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
Online reviews can make a big difference to your business. In some instances they can make or break a business. Good reviews can improve the chances of people finding and choosing your product or service over another online. It’s not just restaurants and hotels that need to be concerned about online reviews. Nowadays online customer
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur press releases start from $1,000 + GST, which covers the consultation, a Q&A with your spokesperson, research, writing and distribution to journalists. Extra versions, media liaison and other copywriting are quoted, or billed at $175 + GST an hour. Regular releases can also sit inside a partnership plan.
Rates vary widely between freelancers, so compare what’s included rather than the headline price. Some charge only for writing, and you handle distribution yourself. Our price from $1,000 + GST includes the consultation, research, writing and sending it to journalists through our media contacts.
News is something new, local, unusual, important or useful to readers: an opening, a milestone, an award, a community benefit or a fresh angle on a current issue. A release that only promotes a product rarely runs. We’ll tell you honestly if your story needs a stronger angle.
Our PR team writes it: Andrew Mevissen, with three decades in PR and journalism, and Emma Sutcliffe, with more than 20 years in PR and communications. As professional press release writers, they know what editors look for and how regional newsrooms work.
No one can guarantee coverage, because editors decide what runs. What we can do is give your release the best chance: a genuine news angle, a strong headline, clear quotes and delivery to the right journalists at the right time, with follow-up.
The best press release writers think like journalists. They lead with the news, cut the jargon, write quotes a real person would say and keep it to a page or so. They also know when not to send a release, which saves your credibility for the stories that matter.
Yes. You approve the release and every quote before distribution. If there are facts we can’t confirm, we flag them, because a correction after publication costs more trust than a short delay.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
