Public Relations & Media Services
Internal communications for regional employers with staff across sites, shifts and vehicles: newsletters and updates people actually read.
Internal communications
Rock Solid Marketing writes and plans internal communications for Australian employers whose staff are spread across sites, shifts and vehicles, from our office in Mildura. We help you tell your people what's happening, why, and what it means for them.
Your office staff read the emails. Your drivers, carers, pickers and night shift hear about changes second-hand, or from the local paper. Then rumours fill the gap, and good people leave over things that were not explained.
Staff communications writing starts from $175 + GST an hour, with a written estimate before work starts. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we write
Each piece below has one job: make sure every staff member hears the news from you first, in words they understand.
Who needs to know what, through which channel, and how often. A plan that fits how your people actually work, from the office to the paddock, built on internal communications best practices rather than habit.
A regular internal communications newsletter with news, wins, safety reminders and faces from across the business. Emailed, printed for the lunch room, or both, depending on where your people are.
CEO and manager messages written in their voice, short enough to read on a phone. Your leaders approve every word before it goes out.
Restructures, new rosters, new systems and site changes explained with the reason, the timing and what each team needs to do. Questions answered before they turn into rumours.
One-page notices for noticeboards, toolbox talks and shift handovers. They reach staff who rarely open a work email, in the places they already look each day.
A short staff survey every few months shows whether people feel informed, so you can see what's working and fix what isn't.
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it starts
Listen to how news travels now, plan a better route, then write.
A free 30-minute call about your teams, your sites and what staff are hearing, or not hearing, right now.
We review your current channels and messages, then give you a plan with channels, rhythm, templates and an estimate.
We write the newsletter, updates and notices. You and your leaders approve each one before it goes out.
A short staff pulse survey shows what's being read and understood, and the plan changes to match.
How it works
Most internal communication problems come from channel, not content. An email is perfect for the office and useless for a truck driver. So we start by mapping your teams, where they are and how they currently hear news.
Then we set a simple rhythm: a regular newsletter, leadership updates when something changes, and notices for the noticeboard. If one well-run staff meeting would do more than a newsletter, we'll tell you before we quote.
Tell your people first, in plain words.
What you get
Estimate: a monthly staff newsletter usually takes 3 to 5 hours to write and lay out at $175 + GST an hour ($525 to $875 + GST an issue). Printing is paid separately. Ongoing internal and external communications can sit inside a marketing partnership plan.
Pricing
Project work is billed at $175 + GST an hour. Ongoing internal and external communications can sit inside a marketing partnership plan.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowOur work
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Resources
How to write content for your website: know who it's for, answer their questions in plain words, structure each page around one job, and end with a next step.
The main pros and cons of artificial intelligence for digital marketing: time saved and tasks automated, against generic content and changing jobs.
In house marketing vs outsourcing: how costs, skills and control compare, when each one fits, and the steps to outsource your marketing well.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur writing starts from $175 + GST an hour. As an estimate, a monthly staff newsletter takes 3 to 5 hours to write and lay out, about $525 to $875 + GST an issue. A plan or a large change announcement is quoted after the discovery call, before work starts.
Internal communications is how an organisation shares information with its own staff: news, decisions, changes, safety messages and recognition. It covers the channels, from email and newsletters to noticeboards and team meetings, and the words. Done well, it means staff hear important news from you first.
In business, internal communication is every message that flows inside the company: leaders to staff, managers to teams, and staff back up the line. It keeps everyone working to the same priorities. When it fails, staff guess, rumours spread, and customers end up noticing the confusion in how they're served.
It plans, writes and sends the messages that keep staff informed and connected. That includes the staff newsletter, leadership updates, change announcements, policy explainers and recognition. It also listens, through surveys and feedback, so leaders know what staff are worried about before it becomes a problem.
An internal communications strategy sets out what staff need to know, who tells them, through which channels and how often. It links messages to business goals and sets how you'll measure whether people feel informed. A plan then turns it into a calendar of newsletters, updates and meetings.
Start by finding out how news reaches each team now, then fix the channel before the content. Use plain English, keep messages short, and give managers talking points so the same story reaches every site. Ask staff regularly whether they feel informed, and act on what they say.
Yes. We act as your internal communications writer, much like a freelance internal communications specialist but backed by a team. We gather news from managers, write the stories and lay out the newsletter for email and print. You approve every issue, and printed copies reach staff without work email.
Not always. An internal communications platform or staff app helps large or spread-out teams, but it only works if people use it. Many regional businesses do better with a good email newsletter, printed copies and a group text for urgent news. We'll recommend what fits your size and budget.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
