Health, care and community
Not for profit marketing for Australian community organisations: stories that move donors and volunteers, and reporting your board can follow.
Partnership plans from $4,500 + GST a month
Not for profits
Rock Solid Marketing plans and runs marketing for not for profit and community organisations across Australia, from our office in Mildura. You speak to more audiences than most businesses: the people you help, donors, volunteers, funders, your board and the local media. Each wants something different from the same small team.
Usually the marketing falls to whoever has a spare hour, and it shows. A clear plan, a consistent brand and a few well-told stories go further than posting every day.
Partnership plans start from $4,500 + GST a month. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
We take on the planning and production, so your staff and volunteers supply the stories and approvals, not the design work.
A HubSpot dashboard and a monthly report show reach, enquiries, sign-ups and donations by channel, in a format you can paste into a board paper.
One brand and style guide, then templates for flyers, posts and reports, so a new program launch still looks like you.
We plan the launch around local media, community events and partners already trusted there, as we did for GreenConnect's programs across the Loddon Mallee.
Services
What's in the plan
Websites, social media, PR, design and email from one team, planned around your programs and funding cycles.
We map each audience, from donors to volunteers to funders, against your programs and budget, then pick the few channels that will do the most.
Explain your services, recruit volunteers and take donations or enquiries. We build sites to WCAG 2.2 AA, which matters when your audience includes people with disability.
Short stories from the people you help, shared only with their consent and in their own words where possible. Funders and donors respond to people, not percentages.
New programs, milestones and events are pitched to local press. Our PR team also writes award submissions that put your work in front of judges.
Branded flyer, poster and report templates, so staff can produce the everyday material without starting from scratch.
Results by channel in a HubSpot dashboard, reviewed at a monthly meeting and ready to drop into your funding reports.
Who it’s for
Our community work
We run the marketing partnership for Princes Court, a community-owned aged care provider in Mildura. We also supported the launch of GreenConnect's nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein. We've worked with Sunraysia Residential Services and on community events such as the Walking Hockey Festival Sunraysia.
Not for profit claims need extra care. Only organisations with Deductible Gift Recipient (DGR) status can tell donors their gifts are tax deductible, so we check before writing it. Stories about clients are shared with consent.
Honest stories, careful claims, clear reporting.
Work in this industry
Mildura VICRock Solid Marketing designed the website and runs the marketing partnership for Princes Court, a community-owned aged care provider in Mildura, with social media, storytelling and community campaigns across its three services.
Strengthened Princes Court’s reputation as a community-first organisation
Loddon Mallee VICRock Solid Marketing supported the launch of GreenConnect’s nature-based dementia respite programs across Mildura, Bendigo, Heathcote and Merbein, for an Australian Government-funded consortium that secured $1.7 million in federal funding.
$1.7M Federal funding secured
Mildura VICRock Solid Marketing worked as part of the team at Sunraysia Residential Services (SRS), a Mildura aged care, disability and child care provider of almost 50 years, on its brand, website, SEO, email and social media.
One clear, consistent brand across the SRS services and platforms
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Working with Janine and the Rock Solid team was wonderful. No matter the idea I had, Janine and the team brought it to life and always exceeded expectations. It was a joy and pleasure working and I learnt so much along the way too.
Your specialists
Janine GowenlockRegional DirectorMildura VIC
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend is paid to the platforms on top of your plan. If you hold a Google Ad Grants account, we can manage it within your plan's hours.
Partnership plans
Every plan includes a dedicated account manager, a monthly meeting and no lock-in contracts.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
Securing grants and awards can be a game-changer for businesses, providing crucial financial support and enhancing credibility. Rock Solid Marketing’s impressive 100% success rate in grant and award submissions is a testament to their strategic approach to PR in Mildura. By examining our methods, you can learn how to craft successful applications. This blog also
At Rock Solid Marketing, our commitment to making a positive impact extends beyond our business operations. We actively engage with and support our local community through various initiatives, sponsorships, and contributions, reflecting our deep-rooted dedication to enhancing the well-being and cultural vitality of the Sunraysia and Mallee regions. Our involvement in local sports and community
Marketing is one of the most crucial things for the success of any business. Aged care providers like Princes Court also require robust digital marketing strategies to keep attracting clients. However, designing marketing strategies for these providers is different from other businesses as it needs to be more empathetic towards the elderly and their families.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur partnership plans start from $4,500 + GST a month for 28 hours of strategy, content, social media, PR and reporting. Standard is $5,500 + GST a month and Advanced is $7,500 + GST a month. Ad spend is extra. If a brand refresh or a single campaign is all you need, we'll tell you before we quote.
List your audiences first: the people you help, donors, volunteers, funders and partners. Write down what you need from each, then pick the channels each one already uses. Set one or two measures per audience, such as volunteer sign-ups or monthly donors, and review them every month.
Most market themselves through stories, community presence and partnerships rather than big ad budgets. They share the people they help, with consent, run events, work with local media and keep supporters informed by email. NFP marketing works best when every program speaks with the same brand and voice.
Marketing techniques help not-for-profits reach the right people for each goal, at a lower cost per result. Clear messaging lifts donations and volunteer sign-ups. Tracking shows funders what their money achieved. Even simple steps, such as a consistent brand or a welcome email for new supporters, make a measurable difference.
Yes, not for profit organisations can and should market, as long as their claims are accurate. Australian Consumer Law applies to what they say, and only organisations with DGR status can tell donors gifts are tax deductible. Marketing isn't a waste of donor money when it brings in more support than it costs.
In the not for profit sector, marketing is aimed at support, participation and trust rather than sales. It's used to recruit volunteers, attract donors and members, tell funders about outcomes and let people know a service exists. The same tools apply as in business: websites, social media, email, PR and design.
No, we work with community organisations of many sizes, from a community-owned aged care provider to a regional sporting festival. What matters is having a clear goal and someone who can approve the work. Whether you need a non profit digital agency every month or help with one campaign, we'll say which suits you.
Look for a non profit marketing agency that understands boards, funders and volunteers, not just customers. Ask how it reports results and handles consent for client stories. A good nonprofit digital marketing agency will also tell you when free tools or volunteers can do the job instead.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
