Regional economy
Local government marketing for councils and regional organisations across Australia that need residents to understand, use and support their services.
Partnership plans from $4,500 + GST a month
Local government
Rock Solid Marketing provides local government marketing from our office in Mildura. We've worked with the Far West Joint Organisation, which represents councils across far west NSW, on brand strategy, messaging and a refreshed website. We also helped the Illawarra Shoalhaven Joint Organisation with its messaging, a website redesign and community campaigns.
Councils have a hard brief: dozens of services, a whole community as the audience, tight budgets and every word open to public scrutiny. Residents want to know what's happening, what it costs and how to have a say. Regional bodies also need to show councils, partners and governments the value of their work.
Plans start from $4,500 + GST a month, and project work such as a campaign or website can be quoted on its own to suit procurement. The first step is a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
Common problems
Campaigns across social, email, print, radio and your website, written in plain language and timed so people hear in time to take part.
We reorganise content around what residents want to do, such as pay, report, apply or find, and rewrite key pages in plain English.
Clear messaging and stories about regional projects, as we did for FWJO and ISJO, so councils, partners and residents see the impact.
Targeted digital channels, community partners and accessible formats reach younger people, newcomers and harder-to-reach groups.
Services
What we do for councils
Every part of the plan explains services in plain language, reaches the whole community and reports results you can share with councillors.
Websites organised around what residents need to do, written in plain English and built to WCAG 2.2 AA so everyone in the community can use them.
Campaigns for consultations, events, services and changes, planned across digital, print and radio so residents hear in time to take part.
Brand strategy and messaging for joint organisations and regional bodies, showing member councils, partners and state and federal governments what regional work achieves.
Video, social posts and stories featuring local people and projects, which reach more residents than formal notices do on their own.
Search, social and email working together, so residents searching for a service, a bin day or a consultation find accurate, current information quickly.
Monthly reports on reach, engagement, website use and consultation participation, written plainly enough to share with councillors and executive teams.
Who it’s for
How it starts
We start with your priorities and your residents. Which services and projects need attention, who aren't you reaching, what do people ask customer service and how do they use your website? Then we look at your channels and approval processes.
From that you get a plan that fits council timelines, budgets and sign-off steps. Every message is approved by your team, and nothing is published without the right sign-off.
Plain words, the whole community.
Work in this industry
Far West NSWRock Solid Marketing worked with the Far West Joint Organisation (FWJO), which represents councils across far west NSW, on brand strategy, messaging and a refreshed website to raise awareness of its regional initiatives.
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Ami HeathMarketing LeadWollongong NSW
Rachel EhratCreator Of All Things Amazing!TasmaniaHow it works
Every partnership starts with a strategy, then runs month by month with one plan and one point of contact.
A free 30-minute call about your business, your goals and whether a partnership is the right fit.
We get to know your goals, customers, challenges and opportunities, then give you a practical marketing roadmap.
Your account manager runs the plan each month across the channels it needs, from social media and SEO to email and press releases.
A monthly meeting by phone or visit, with a HubSpot dashboard that shows what the work is achieving.
Package activities
Ad spend, print and radio costs are paid directly. Project work can be quoted separately to suit your procurement process.
Partnership plans
Choose the hours your communications team needs. Each plan covers campaigns, website, engagement and reporting, with one account manager.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowBespoke
POA
A choice of customised plans, including a digital subscription for optimisation, automated lead nurturing and other clever marketing “force multipliers”.
Talk to us about your goals.
Enquire TodayKey facts
Updated
Resources
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Think about the last time you visited a website on your phone. Did you find what you were looking for straight away – or did you have to zoom in, scroll around and wrestle with a menu that seemed determined not to cooperate? With so many people browsing, searching, and making purchasing decisions from their
Unless you’re a web design professional, your website probably isn’t 100% technically “perfect”. That’s totally normal, because let’s be honest: you’ve probably got a million other things to focus on. So we’re going to make it easy for you by sharing a few mistakes that many (if not most) people are making with their websites.
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt depends on the council's size and how much is done in-house. Ongoing plans cost from $4,500 + GST monthly for 28 hours; a single campaign or website refresh can be quoted as a project instead. Websites start from $5,000 + GST, with larger council sites quoted to scope.
It's communication that helps residents understand, use and have a say in council services. That includes websites, campaigns, consultations, social media, newsletters and advocacy for regional priorities. Unlike commercial marketing, the goal is understanding and participation, not sales, and every word must stand up to public scrutiny.
Because councils work differently. Approval steps, procurement rules, caretaker periods and public scrutiny all shape how marketing gets done. An agency that has worked with councils' joint organisations, as we have with FWJO and ISJO, plans around those realities rather than learning them on your time.
Use more than one channel. Print newsletters, local radio, noticeboards, libraries, community groups and accessible formats reach people social media misses. Digital channels then carry the same message for everyone else. We plan campaigns so key information reaches every part of the community. Translated material helps where needed.
Listen. A good local government marketing expert starts with council priorities, resident questions and existing data before suggesting channels. The first weeks usually go on understanding approval steps, audiences and what has worked before, so the plan fits how your council actually operates. Then the quick wins follow.
Yes. During caretaker periods before local government elections, councils limit publicity that could be seen as favouring candidates. We plan campaigns around those dates, pause or adjust content as your policy requires and keep essential service information running. Your governance team has the final say.
Yes, that's much of our government work. We helped FWJO with brand strategy, messaging and a refreshed website, and ISJO with messaging, a website redesign and community campaigns. Regional bodies need to show value to member councils, partners and residents, and clear communication does that.
No. Plans have no lock-in, which suits council budgets and procurement cycles. Hours can rise for a major consultation and fall afterwards. Your account manager meets your team each month by video, phone or in person, and nothing is published without your sign-off. Project-only work is also available.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
