Public Relations & Media Services
Media relations for Australian businesses that want to be the source journalists call: ongoing contact, enquiries handled and interviews prepared.
Working with journalists
Rock Solid Marketing provides media relations for businesses and organisations across Australia: we build your relationships with the journalists who cover your industry and region, pitch your stories, handle their enquiries and prepare you for interviews. Over time, reporters start ringing you for comment.
You might send the odd release and hope. Or a journalist calls at 4pm wanting a quote by 5, and nobody knows who should answer. This is the steady work between announcements that turns one-off coverage into a reputation.
Most clients start with a press release, from $1,000 + GST, then add ongoing liaison. It starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Coverage comes from relationships, timing and being useful to reporters. Here's how we look after each of those for you.
We introduce you to the reporters who cover your industry and region, then keep in touch between stories. A journalist who knows you're reliable is far more likely to ring back.
Not every story needs a release. We pitch features, comment and local angles directly, such as your view on a new regulation or a seasonal trend in your industry.
When a journalist calls, there's a plan: who answers, what can be said and when the reply goes back. We help draft the response so you meet their deadline.
Before a radio, TV or newspaper interview, you get a briefing note: the likely questions, your three key messages and the facts to have ready. No surprises on air.
Regional newsrooms are small and stretched, so a ready-to-use story with a local spokesperson often runs. National outlets need a bigger angle. We pitch each one differently.
As a Meltwater partner, we report coverage using reach, volume and social echo, so you can see what the relationship work is producing each quarter.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
A clear start, then steady work you can see in a regular coverage report.
A free 30-minute call about your business, your spokespeople, past coverage and the outlets you'd most like to appear in.
We list the reporters and outlets that matter to you, agree your key messages and set up how media enquiries are handled.
We pitch releases, comment and story ideas, answer journalists' requests and brief you before each interview.
Meltwater tracks your coverage. We report what ran, who's engaging and which stories to push next.
Between the releases
Plenty of agencies sell a release and move on. The real value is in the weeks between: answering a reporter's call quickly, offering comment when your industry is in the news, and sending a photo when the local paper needs one.
For Maloney Anderson Lawyers in Mildura, a press release and work with local media ran alongside a TV commercial and paid ads. Together they raised lawyer Nina Smart's profile across the region. The same message ran everywhere, so each channel backed up the others.
Be useful to journalists, and they come back.
What's included
Ongoing liaison is charged at $175 + GST an hour, or included in a marketing partnership from $4,500 + GST a month.
Pricing
Start with a press release, from $1,000 + GST. Ongoing liaison is quoted by the hour or included in a marketing partnership.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PROur work
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Resources
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Securing grants and awards can be a game-changer for businesses, providing crucial financial support and enhancing credibility. Rock Solid Marketing’s impressive 100% success rate in grant and award submissions is a testament to their strategic approach to PR in Mildura. By examining our methods, you can learn how to craft successful applications. This blog also
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FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsA press release starts from $1,000 + GST, written and distributed. Ongoing liaison is charged at $175 + GST an hour, so you pay for the liaison you actually use. Businesses that want PR alongside SEO and social media often fold it into a marketing partnership, from $4,500 + GST a month.
Media relations is the part of PR that deals directly with journalists: pitching stories, answering their questions, arranging interviews and keeping in touch. Done well, it means reporters know who you are, trust your information and call you when your industry is in the news.
A media relations agency manages your contact with the media. It finds stories in your business, pitches them to the right journalists, handles enquiries, briefs you before interviews and reports on coverage. As a media and public relations agency, we also write the releases and copy that go with it.
Most firms in this field work on a project fee or a monthly retainer. You agree the goals and outlets, they build a media list, pitch stories and report coverage. We charge by the press release or the hour, so a quiet month costs less than a busy one.
A single media relations consultant suits a narrow, one-off need, such as one launch. An agency gives you writers, designers and a team that covers when someone's away. With us you get two experienced PR people, Andrew and Emma, plus the wider team for photos, video and social media.
Take their name, outlet, question and deadline, then say you'll call back by a set time. Don't comment on the spot if you're unsure. Check the facts, agree what can be said and reply before the deadline. We set up this process with clients so nobody has to improvise.
Yes. Before each interview you get a briefing note with the likely questions, your key messages, the facts and figures to have ready and anything to avoid. Andrew and Emma have both worked as journalists, so they know how interviewers think and what makes a clear, quotable answer.
We track every mention in Meltwater and report reach, volume and social echo. We also judge the quality of each story: did it carry your key message and name your business? If paid ads or SEO would reach your customers more cheaply, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
