Project Name
Southern Cross Care – Broken Hill Launch & QLD Transition Support
Client
Southern Cross Care (Broken Hill & QLD)
Objective
To support the local relaunch of Southern Cross Care Broken Hill and provide seamless marketing support during the broader organisational transition as Southern Cross Care QLD assumed ownership and operational control.
Digital Marketing Services We Provided
- Community-focused campaign to relaunch Broken Hill services
- Social media and local press content for trust-building
- Copywriting for internal/external communications
- Design of flyers, signage, and event materials
- Ongoing brand and messaging support to Southern Cross Care QLD during changeover
Results
- Helped ease community concerns and clarify service continuity
- Repositioned the Broken Hill site as a trusted aged care provider
- Maintained brand integrity through leadership transition
- Supported both internal teams and public stakeholders with consistent messaging
Why It Worked
With empathy, precision, and local insight, Rock Solid Marketing helped Southern Cross Care manage a significant shift with confidence. Our ability to balance professionalism with community sensitivity ensured that residents, staff, and the wider public remained informed, supported, and reassured throughout the change.