TRP Parts Renmark
Rock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
The objective
What TRP Parts Renmark needed
TRP Parts was opening a new store in Renmark. It needed local truck drivers, farmers and mechanics to know about the opening and to come along.
Key results
What changed for TRP Parts Renmark
- Interest in the launch and people at the opening
- Early local brand recognition
- Positioned TRP as a reliable, specialist parts supplier
What we did
The work behind TRP Parts Renmark
Teaser and launch content
social media posts before and during the opening
Campaign visuals
assets for Facebook and Instagram
Press release
written to announce the new store
Google Business Profile and local SEO
support so the new store shows up in local searches
Follow-up planning
a campaign plan for after the launch
About the project
The TRP Parts Renmark story
Opening a new store in the Riverland
A new parts store has to earn its place with customers who already have a supplier. TRP Parts needed the truck drivers, farmers and mechanics around Renmark to know the store was opening and to come and see it.
Rock Solid Marketing ran the campaign in three stages: teaser posts to build interest before the opening, launch content and a press release for the opening itself, and a follow-up plan for the weeks after. Alongside the posts, we supported the store’s Google Business Profile and local SEO, so people searching for parts in Renmark could find it.
Why it worked
What made the difference
We kept it simple, bold and regional, speaking straight to the people who rely on TRP parts every day. A local tone, a steady presence and strong visuals made the difference.
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