Public Relations & Media Services
Digital PR for Australian businesses with real news to tell: stories pitched to online publications that earn coverage, mentions and links.
Online coverage
Rock Solid Marketing is a digital PR agency in Australia for businesses with real news to tell. We find the story, write it up and pitch it to online news sites, trade publications and industry blogs. When a story runs, you get the coverage, the mention of your name and, often, a link back to your website.
You might have a new store opening, an award win or a community event coming up, and nobody outside your customers knows. Or an SEO agency has offered to buy links for you, and something about it feels off. This is the honest version: a real story, published because an editor thought it was worth running.
Every campaign starts with one press release, from $1,000 + GST, and a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
How digital PR works
Each part of the work answers one question: what's the story, who will publish it, and what did it do for your business?
We start with what's already happening in your business: openings, hires, awards, milestones, local events. Andrew spent years as a newspaper reporter, so he knows which of those an editor will actually run.
Most digital PR in Australia chases the same few national sites. Trade publications, regional mastheads and industry blogs each want their own angle, so we write a pitch for each one.
When a publication links to your website from its own story, Google sees a genuine reference. We never buy links or pay for placements, which Google's spam policies class as link spam.
As a Meltwater partner, we track where your story appears, online and in print. You see every mention, including the ones that didn't link back, and how far each one travelled.
A published story is worth more when people see it. We help you share coverage on your website, Google Business Profile and social media, so each article keeps building trust.
A story about a Mildura or Renmark business can run in the regional paper, on its website and in trade press in the same week. We pitch the local angle first, then the industry one.
A digital PR consultancy should plan the year, not chase one headline. We map your news calendar, so each story builds on the last and your name keeps appearing.
Your specialists
Andrew MevissenPR ProfessionalSouthern Highlands NSW
Emma SutcliffePR & Communications ExpertYarra Valley VICHow it works
From the first conversation to a coverage report you can share with your team.
A free 30-minute call about your business, what's coming up and who you want to reach, online and in your region.
We dig out the news, test it against what editors are publishing, and agree the angle and target outlets with you.
We write the media release and a pitch for each outlet, you approve them, and we send them to the right journalists.
Meltwater tracks every mention. You get a report showing where the story ran, the links it earned and what's next.
Real news, real links
Some agencies sell PR as link building with a press release attached. They push a release to hundreds of low-quality sites and count the links. Those links rarely help, and paid ones can count against you.
We work the other way round. The story comes first, it goes to publications your customers actually read, and any link is a by-product of real coverage. For Alivio Tourist Park, we wrote the park's first award submission and then helped it promote its wins, so the recognition reached people planning a holiday. For TRP Parts in Renmark, the release announcing the new store ran alongside Google Business Profile and local SEO work, so readers could find the store.
Coverage first. Links follow good stories.
What you get
Extra stories, media liaison and journalist visits are quoted after the discovery call, or estimated at $175 + GST an hour.
Pricing
Every campaign starts with a press release, from $1,000 + GST, written and distributed for you.
Press releases
From
$1,000+ GST
Includes the initial consultation, Q&A session, research and development of the media release, and distribution to journalists and publications around Australia.
More About PROur work
Renmark SARock Solid Marketing ran the store opening campaign for TRP Parts in Renmark, building excitement for the launch and early brand recognition with local truck drivers, farmers and mechanics.
Interest in the launch and people at the opening
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
SunraysiaRock Solid Marketing helped launch the first Walking Hockey Festival in Sunraysia, a voluntary community project, using social media and design to drive team registrations and reach people new to hockey.
Launched a brand-new community sporting event
Mildura VICRock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
Raised Nina Smart’s public profile as a personal injury lawyer in the region
Resources
The term backlink is thrown around an awful lot in the realm of SEO. A backlink is a link placed on another website that links back to your site (links back, backlink… get it?). Backlinks are extremely important when it comes to SEO because they’re a key indicator of a site’s authority. The wider you can spread
This week, Google announced that two new link attributes have been added alongside the long-standing “no-follow” to help them better understand how to analyse links. Now, this is a prettttttty big deal, seeing as there’s not been any changes made since no-follow was originally introduced 15 years ago. Let’s talk about what’s changed, and what
Need a boost in SEO? Try focusing on linking – 3 types of links, to be precise: Internal Links One really useful thing you can do to help with SEO is to link to other pages within your site. Whether you’re crafting a blog post or rewriting the copy on a product or service page, always
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsIt starts with a press release from $1,000 + GST, which covers the consultation, research, writing and distribution. A campaign of several stories is quoted after the discovery call. Ongoing PR can also sit inside a marketing partnership, from $4,500 + GST a month, alongside your SEO and social media.
It's public relations aimed at online publications: news sites, trade press, blogs and podcasts. You share genuine news, journalists publish it, and your business gets coverage, mentions and links. Unlike advertising, you don't pay for the space. The story has to be good enough for an editor to run.
Online PR is another name for digital PR: getting your business mentioned on websites and online news, not only in print or on air. In practice the two overlap. A story in a regional newspaper usually appears on its website too, so one release can earn both.
Start with real news, not a sales message. Write a short media release with the facts, a quote and a photo, then pitch it personally to journalists who cover your topic. Follow up once, track where it runs, and share the coverage. Doing it well takes time and media contacts most businesses don't have.
A PR agency that specialises in online coverage finds stories in your business and places them with publications on your behalf. Good ones employ people who know how newsrooms work. Our PR team is Andrew Mevissen, a former newspaper reporter, and Emma Sutcliffe, a journalist with more than 20 years in communications.
There's no single best agency; the right one depends on your industry, budget and audience. Look for real coverage they've earned for clients like you, journalists on the team, honest reporting and no promise of a set number of links. Be wary of anyone who sells links by the hundred.
Hire one that can explain your technology in plain English, because tech journalists get flooded with jargon-heavy pitches. Ask for examples of complex stories made simple, check who writes the releases, and ask how they report results. Emma specialises in breaking complex ideas into bite-sized concepts, which suits tech and B2B stories.
No. Editors decide what they publish, so any agency promising coverage or a set number of links is either paying for placements or overpromising. What we can promise is a story worth running, pitched to the right people, and an honest report on what came back. If a Google Business Profile tidy-up will do more for you first, we'll tell you before we quote.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
