Alivio Tourist Park
Rock Solid Marketing wrote Alivio Park’s first awards submission, which led to a state category win in 2021, another win in 2022 and a win at the Qantas Australian Tourism Awards.
Key results
What changed for Alivio Tourist Park
- National Recognition: Alivio Park’s first submission earned them a prestigious win at the Qantas Australian Tourism Awards, establishing them as a leading destination.
- Increased Visibility: Their award win dramatically increased brand visibility, attracting attention from both national and international audiences.
- Enhanced Reputation: The recognition not only elevated Alivio Park’s standing in the industry but also positioned them well for future awards.
- Pathway for Future Awards: With the success of its first submission, Alivio Park is well on their way to securing their first GOLD Australian Tourism Award.
Tender Writing
We developed a compelling and professional award submission that clearly articulated Alivio Park’s unique strengths, contributions to the tourism industry, and commitment to quality.
Strategic Planning
Our team collaborated closely with Alivio Park’s leadership to align their award goals with their long-term business objectives, ensuring their achievements were presented in the best possible light.
Marketing Support
In addition to tender writing, we provided marketing guidance to promote Alivio Park’s award success, further boosting its visibility and reputation within the industry.
About the project
The Alivio Tourist Park story
Project Description
Rock Solid Marketing was engaged by Alivio Park to develop their first-ever awards submission, a strategic move that led to a successful first win in their state category in 2021, following another win in 2022 and their win at the prestigious Qantas Australian Tourism Awards. By providing expert tender writing and strategic planning, we helped position Alivio Park as a standout in the tourism industry. Our carefully crafted submission highlighted their excellence in customer service, sustainability practices, and unique guest experiences, setting them up for continued success and future awards nationwide.
The first submission
Alivio Tourist Park in Canberra entered the ACT Tourism Awards for the first time, in the Caravan and Holiday Parks category, and won it. Janine Gowenlock, our Regional Director, worked closely with the Alivio team and brought in our copywriters and graphic designers. The deadline was tight: about two weeks to complete a detailed submission. The category win qualified Alivio Tourist Park for the Australian Tourism Awards.
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