Maloney Anderson Legal
Rock Solid Marketing launched the personal injury brand for Maloney Anderson Lawyers in Mildura, combining a TV commercial, brochures and paid ads to raise Nina Smart’s profile across Sunraysia.
The objective
What Maloney Anderson Legal needed
Maloney Anderson wanted to be the local name for personal injury law across Mildura and Sunraysia, with lawyer Nina Smart as its face. The campaign combined paid advertising, organic digital marketing and traditional media.
Key results
What changed for Maloney Anderson Legal
- Raised Nina Smart’s public profile as a personal injury lawyer in the region
- A TV commercial aired across regional platforms
- Brochures distributed across partner networks
- Paid ads brought in local enquiries
- One consistent brand across digital and traditional channels
What we did
The work behind Maloney Anderson Legal
Campaign strategy and rollout
a 6-month plan across digital and traditional channels
Paid Meta ads
lead generation ads on Facebook and Instagram
TV commercial
scripting and production
Brochures and print
brochure design and professional print materials
Press release and media relations
a press release and work with local media
Visual branding and messaging
ongoing support to keep every channel consistent
About the project
The Maloney Anderson Legal story
One message across every channel
Maloney Anderson works in a competitive legal market. The firm wanted people in Mildura and Sunraysia to know who to call about a personal injury matter, and to recognise Nina Smart by name.
Rock Solid Marketing ran a 6-month campaign that joined digital and traditional channels: a TV commercial we scripted and produced, brochures for partner networks, paid Meta ads, a press release and local media relations.
Rock Solid Marketing provides digital marketing, strategy and brand implementation services. We respect and acknowledge the work of external creatives and agencies where the original brand assets and designs were developed before our engagement.
Why it worked
What made the difference
The campaign put a real person at the centre: Nina Smart, a local lawyer people could recognise. The same message ran on TV, in print, in the press and in paid social ads, so each channel backed up the others. Six months gave it time to build.
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