Public Relations & Media Services
Corporate communications for Australian organisations with many audiences: one clear story for your board, staff, members, partners and the public.
Corporate comms
Rock Solid Marketing is a corporate communications agency for organisations across Australia: we work out what you need to say, to whom and in what order, then write it for your board, staff, members, partners, funders and the media. Everyone hears the same story, in words that suit them.
You might be merging, restructuring or changing owners, and staff are hearing rumours before the official word. Or your annual report, newsletter and website each describe the organisation differently. Good corporate communication fixes the gaps before they turn into problems.
One-off work is charged at $175 + GST an hour, and it starts with a free 30-minute discovery call.
9+
Years serving Sunraysia and the Mallee
10+
Years’ minimum experience for every specialist
10
Marketing specialists on your team
6
Core digital channels, one joined-up strategy
What we do
Your board, your staff and your members each need something slightly different from you, so your plan starts with them, not with a template.
We agree three or four key messages with your leadership, then write every document from them. Your CEO, receptionist and website all describe the organisation the same way.
Staff should hear news before the newspaper does, and the board before staff. We plan who is told what and when, so nobody important learns it second-hand.
A board paper, a staff email, a member newsletter and a media release carry the same facts in different words. We write each one for the people reading it.
Councils, funders, regulators and partners need to see what you do and why it matters. Emma has spent more than 20 years writing for government, business and private clients.
Annual report copy, member newsletters and impact summaries that read clearly and match your key messages. Complex ideas get broken into short, plain sections.
Corporate news often reaches the press. We prepare the release, the Q&A and the spokesperson notes, and as a Meltwater partner we track what gets reported.
Your specialists
Emma SutcliffePR & Communications ExpertYarra Valley VIC
Andrew MevissenPR ProfessionalSouthern Highlands NSWHow it works
From the first conversation to messages your whole organisation can use.
A free 30-minute call about what's changing, who needs to know and what's been said so far, inside and outside.
We map your audiences, agree the key messages with your leadership and set the order in which each group hears the news.
We draft each piece, from the board note to the media release. You approve everything before it goes anywhere.
The messages go out on schedule. We track the response, including media coverage in Meltwater, and adjust the next round.
Proof
Change is where communication matters most. When Southern Cross Care relaunched its Broken Hill services under a new owner, we wrote its internal and external communications. Staff and the public heard the same message, which helped ease community concerns about service continuity.
For the Illawarra Shoalhaven Joint Organisation, we refined its messaging so councils, partners and residents could see its regional impact. For Mallee's Living Histories, we clarified the story and wrote pitch material for funders.
Same facts, every audience, the right order.
What you can get
Most projects are quoted as a fixed price after the discovery call, built from the hourly rate. Ongoing work can sit inside a marketing partnership.
Pricing
One-off projects are charged at $175 + GST an hour. Ongoing communications can sit inside a marketing partnership, and every plan includes critical communications.
Starter
$4,500+ GST a month
For small to medium size business with a need to start with marketing planning and to develop key objectives.
Designed to drive website traffic and understand key learnings for inbound marketing.
Enquire NowStandard
$5,500+ GST a month
Designed for businesses with aggressive growth goals and product and services campaigns with high level content production.
Ideal for medium size businesses looking to increase their marketing ROI.
Enquire NowAdvanced
$7,500+ GST a month
Tailored to businesses pursuing significant growth objectives, with a custom plan focused on the most profitable opportunities.
Includes a one-off 15-second online video or ebook of your goods and services.
Enquire NowOur work
Broken Hill NSWRock Solid Marketing supported the relaunch of Southern Cross Care in Broken Hill and its transition to Southern Cross Care QLD, with consistent messaging that helped ease community concerns about service continuity.
Helped ease community concerns and made service continuity clear
Illawarra Shoalhaven NSWRock Solid Marketing helped the Illawarra Shoalhaven Joint Organisation (ISJO) refine its messaging, redesign its website and run community campaigns to show its regional impact to councils, partners and residents.
The MalleeRock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.
Elevated storytelling with clear messaging for partners and funders
Resources
Content marketing is primarily concerned with creating and distributing content that is closely related to what your company sells in order to achieve marketing goals. But what exactly is ‘content,’ you ask? Whatever is published (i.e. uploaded to the internet) is considered content, regardless of its format. Blog articles, videos, white papers, e-books, infographics, email
There isn’t one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Rock Solid Marketing’s 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don’t overcomplicate your brand
You can throw all the money you want at paid advertising and web design services, but remember this golden rule: content is king. If you want to continuously drive traffic to your website, gain new visitors, and get other sites to link to yours (hello, SEO juice), you need to host quality content on your
FAQ
Can’t find what you’re after? Call us on 1800 842 022 or browse every answer on our FAQ page.
All FAQsOur communications work is charged at $175 + GST an hour, and most projects get a fixed quote after the discovery call. You only pay for the hours the job needs: a key messages document takes far fewer than a full change program. For ongoing support, a marketing partnership starts from $4,500 + GST a month and includes critical communications.
Corporate communications is how an organisation talks about itself to the people it depends on: staff, boards, members, investors, partners, government and the media. It covers key messages, announcements, reports and reputation. Put simply, it means everyone gets one accurate, consistent story about who you are and what you're doing.
It plans and writes the messages that keep an organisation's audiences informed and on side. That includes announcing changes, writing reports and newsletters, preparing leaders to speak, and handling media enquiries about the organisation. In a large company it's a department; in a smaller one, it's often outsourced.
In a smaller organisation, corporate communication is usually a few key jobs: the annual report, a regular newsletter, staff updates and the occasional media release. Nobody does it full time, so messages drift. An outside team can set the key messages once and write each piece when it's needed.
Start with three or four key messages your leaders agree on, then check every document against them. Tell staff before the public, write for each audience separately, and cut jargon. Finally, ask people what they understood. If the answer doesn't match what you meant, rewrite it.
Corporate communications firms usually deliver a communications strategy, key messages, written materials for each audience and media support. Some add design, video or events. With us you get Emma's planning and writing, Andrew's journalism background and our design team, all from one regional agency you can call.
Look past the size of the client list. Ask who will actually write your material, whether they've worked with organisations like yours, and how they handle a fast-moving announcement. The top corporate communications agencies for one organisation may be wrong for another. If you need a single newsletter, a freelance writer may suit you better, and we'll say so.
Usually the CEO or an executive assistant, alongside their real job. Corporate affairs and communications covers government relations, stakeholders and public messaging, which is a lot for one person. We can take on the planning and writing, so your leaders only need to approve and deliver the messages.
Let’s start by scheduling a free discovery call so we can get to know each other and see if we’re a good fit for your marketing needs.
