Mallee’s Living Histories
Rock Solid Marketing gave Mallee’s Living Histories, a community cultural initiative in the Mallee, clearer messaging, a visual identity and pitch support to prepare it for major funding applications.

The objective
What Mallee’s Living Histories needed
To position Mallee’s Living Histories as a regional storytelling powerhouse, showcasing authentic stories from the Mallee through intergenerational projects, art, and oral histories. The broader goal was to prepare the initiative for major funding pitches, including to ABN and other cultural bodies.
Key results
What changed for Mallee’s Living Histories
- Elevated storytelling with clear messaging for partners and funders
- Helped the team define its voice and visual identity
- Created collateral that speaks to both community and cultural sector stakeholders
- Strengthened funding readiness with targeted pitch support
What we did
The work behind Mallee’s Living Histories
Brand positioning and story clarity
Pitch document creation for ABN
Website content consultation
Community-facing marketing assets
Social media guidance and creative direction
Why it worked
What made the difference
Rock Solid Marketing helped Mallee’s Living Histories bridge grassroots community passion with professional polish. By refining their message and sharpening their pitch, we made sure their stories didn’t just get told — they got noticed by the right people, in the right way regionally and nationally.
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